A Community of Leaders, Achievers, and Unicorn Believers.

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Who is the Unicorn Society For?

The Unicorn Society is a curated community of hand-picked fitness business super-achievers. We created the Unicorn Society because we believe in the value of like-minded people coming together to support each other, crowdsource best practices, and generally kick ass.

When we started this experiment, we came into it with a lot of humility. After all, there are already a lot of incredible resources for growing your fitness business.

But while we have tons of respect for the other amazing options available, it’s no secret that Michael and I do things a bit differently. We know Mark Fisher Fitness isn’t for everyone, and we know Business for Unicorns isn’t for everyone.

We believed that if we got the right people together and took them through our Business for Unicorns courses, we could supercharge results. We could help our Society Members find a community that shares their values. We could create a home for the fitness business owners that wanted support, but felt like outliers.

In short… we could “find the others.”

The ones who are:

  • Driven to make a serious impact in your community
  • Turned off by tacky fitness marketing and bait-and-switch ploys
  • Looking to create freedom in your life, but not at the expense of your team
  • Ready to systemize your business to create reproducible results
  • Excited to increase profits WITHOUT losing sight of your purpose
  • Willing to do the hard work required to grow as a leader and a human
  • In it for the long haul to leave a legacy

So what happened? How did it go?

Here is what people are saying:

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Now listen, here’s one more thing you need to know…

The Unicorn Society is not for everyone.

And that statement isn’t a marketing tactic. Frankly, we’re really not the right fit for all fitness business owners. We don’t take an overly directive approach, and we don’t demand you do things our way.

Now you can trust we’ll never be shy if we have an idea that could help improve your results. And we’re definitely not promising we’ll never be tough on you. We’re always happy to challenge you if we have a different perspective. And with great respect, we will call you out if we think you’re bullshitting.

But we’ll also never lose sight that YOU know your business best. If we accept your application, it means we trust that you’re a super-achiever. And we know our primary job is to:

  • Ask great questions
  • Help you get crystal clear on what you really want out of your life and business
  • Offer you the best possible systems, strategies, and tactics to succeed
  • Support you in taking consistent action

In other words, this is NOT a guru-led mastermind.

In fact… can we be honest? We kinda fecking hate that term (no shade, we know many are super legit, and some of our best pals and mentors run them).

This is not a “mastermind.”

This is a Society of Unicorn Super-Achievers.

FULL DISCLOSURE: We debated if we would even publicize mid-year enrollment. The reality is we’ve mostly grown via word of mouth referral and people in our network that we know from events. 

You see, we value creating deep personal relationships with people. In fact, many of our US members have been working with us since we launched.

We like keeping it intimate and we’re very protective of the vibe of the community. That’s why we hand-pick the people we let in and have a hard cap on the number of members. So we debated even doing an email blast to our whole list.

But after we thought about it, we decided to take our own advice and tell people how you can help.

After all, we know you may be facing some serious virus-related disruptions. We figure there may be some of you who would benefit from Keeler and I personally working with you to take action.

We Live or Die by Our Values.


We chose to see the best in others.


We acknowledge that
we don’t know what
we don’t know.


We treat others how they want to be treated.


We get 1% better every day.


We take ownership of our impact.


We talk about what is going well and what is not going well.


We give our best and expect it from others.


Everyone is welcome.


We create joyful experiences.


Unicorn Society members will have access to all Business for Unicorns courses.

Our 2020 courses will cover topics like building and leading a team, customer service, time management, and more.

Unicorn Society Members receive:

  • Exclusive Unicorn Society Members-Only Retreats (Virtual at the moment)
  • NEW! - BFU’s 12 Week “Make More Money” Rapid Business Growth Bootcamp
  • (See 2020 Calendar of Events) Complimentary admission to all virtual courses and events (usually priced at up to $800+ per course)
  • Exclusive access to live-streaming and recorded videos of BFU live events
  • The option to send a team member to any virtual event in your place at no additional cost
  • Highly discounted team member pricing for Business for Unicorn courses
  • Members-only Unicorn Society Facebook Group filled with other like-minded super-achievers
  • Regular group coaching calls in a small group format
  • Unlimited laser-coaching availability (usually priced at $249/hr)
  • Opportunity to shadow the Mark Fisher Fitness Ninja Clubhouses and see how we operate on a daily basis
  • Access to all of Mark Fisher Fitness’s internal systems, forms, and documents including marketing calendars, sales scripts, and more
  • Exclusive Facebook Live Seminars on topics like Profit First accounting, wealth- building for entrepreneurs, and more
  • Expert presentations at Unicorn Society Retreats with content chosen based on the areas YOU want to be covered
  • Secret Elbow Bump
  • Cloak of invisibility
  • The power to communicate telepathically with various animals, including but not limited to: Dogs, Dolphins, Monkeys, and Narwhals
  • Mark and Michael’s relentless focus on your personal success

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Financial Investment:

+ Estimated value: ONE BILLION DOLLARS

+ Actual Investment: $799 per month

+ New members will receive the 2020 early bird rate of $699 per month IF they apply by Monday, June 15, 2020.

And yes, we know this is very underpriced relative to the value and the other options available. Our plan is to continue to improve the Unicorn Society year after year and raise prices accordingly. 

For those looking to lock in the best possible rates, now is the time to take action.

New Member Timeline:

+ Applicants who pass the initial screening will be interviewed in June 2020.

+ We will confirm whether you’ve been accepted by June 30, 2020.

+ Member and payments will start on July 1, 2020

Time Investment:

+ Every Week: If you can’t commit to working on your business for at least two to three hours a week, this isn’t the right fit for you. The Unicorn Society is for people 100% committed to their ongoing professional development.

+ For the Year: By signing up for this course, you are committing to us, your fellow Unicorn Society members, and yourself that you’re going to take massive action in 2019. We’re looking for people that want to work with us for the next 12 months.

This does NOT mean you have to do every single Business for Unicorns course. In fact, we generally recommend against that, as based on your business and bandwidth, that may be overkill!

We know we’re providing more learning opportunities than most people can realistically absorb. The goal isn’t to do everything; it’s to create the right personalized curriculum based on your needs and interests.

We’ll work with you individually to make sure you’re on the right educational path. This is not a cookie-cutter approach.


New Unicorn Society Members will start working with us on July 1st. We’re looking for a commitment of 12 months.



If you want to hear more about the program, you can email either of us at [email protected] or [email protected].

We’re happy to answer questions over email or hop on the phone. This would NOT be a sales call. We genuinely want to make sure you know what you’re getting into and it feels like the right fit for this moment in your life and business.



Once we receive and review your application, we’ll get back to you about next steps one way or the other.

Thank you for your interest in unicorn magic and creating a business that forever improves the lives of all who touch it which in turn both creates a life of financial and personal freedom for you and your family but most importantly of all allows you to move in the direction of your dreams safe in the knowledge that you will LEAVE THIS EARTH BETTER THAN YOU FOUND IT.

Much love!

Mark and Michael

Memorable Unicorn Society Moments (2018-2019)

Early Bird
Expired Monday, June 15


General Enrollment

Expired Monday, June 22


Early Bird Countdown








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