GYM OWNERS

Create More Impact, More Income, and More Freedom

See if any of this rings a bell…

How we help

personalised

Personalized coaching to overcome overwhelm

library

A library of proven playbooks to grow your gym

office

10+ Office Hours per week for on-demand support

peers

A community of like-minded peers to cheer you on

virtual

Virtual quarterly planning to create clarity

access

Access for your team for no extra charge

Who is the Unicorn Society for?

What You Get

GET INSPIRED BY OUR

Success Stories

Who We Are

mark fisher e1705326806603

Business for Unicorns is run by gym owners, just like you.

Our founders, Mark Fisher and Michael Keeler, founded NYC’s wildly eccentric Mark Fisher Fitness in 2012. MFF has been named one of Men’s Health’s Top Gyms in America, been featured in the New York Times, Forbes, Inc., the Wall St Journal and more, and has grossed $30m in revenue and counting.

BFU Coach Pete Dupuis is the co-founder of Cressey Sports Performance, widely regarded as the top baseball training facility

in the world. Pete has an MBA from Babson college and nearly two decades experience running one of strength & conditioning’s most respected brands.

BFU Coach Ben “The Secret Weapon” Pickard is the owner of Lean Strong Fitness in Guelph, Ontario. Ben has consistently made multiple six figures in profit running the exact kind of gym that most of our clients aspire to operate. He’s also one of the smartest systems/operations minds in the industry.

Business for Unicorns is run by gym owners, just like you.

Our founders, Mark Fisher and Michael Keeler, founded NYC’s wildly eccentric Mark Fisher Fitness in 2012. MFF has been named one of Men’s Health’s Top Gyms in America, been featured in the New York Times, Forbes, Inc., the Wall St Journal and more, and has grossed $30m in revenue and counting.

BFU Coach Pete Dupuis is the co-founder of Cressey Sports Performance, widely regarded as the top baseball training facility in the world. Pete has an MBA from Babson college and nearly two decades experience running one of strength & conditioning’s most respected brands.

BFU Coach Ben “The Secret Weapon” Pickard is the owner of Lean Strong Fitness in Guelph, Ontario. Ben has consistently made multiple six figures in profit running the exact kind of gym that most of our clients aspire to operate. He’s also one of the smartest systems/operations minds in the industry.

Memorable Unicorn Society Moments

drew
BusinessforUnicorns logo oneline reversed

DREW SKAGGS

OWNER OF THE SHOP

Our monthly recurring revenue has increased by over $16,000 every month.

And from year to year, from 2021 to 2122, we grew by 50% in our total revenue. From 2022 to projected 2023 is going to be almost 40% more.

And from year to year, from 2021 to 2122, we grew by 50% in our total revenue. From 2022 to projected 2023 is going to be almost 40% more.

marrie
BusinessforUnicorns logo oneline reversed

Marrie merritt

Owner of momentum fitness

Since joining BFU, my average monthly growth revenue has increased from $60,500 to $72,900 year to date.

I have been flipping the archaic systems my business used and am implementing new ones from BFU.

If you’re questioning pulling the proverbial trigger and think you can do it alone, let me be the cautionary tale, and don’t hesitate!

Want to know a bit more before you apply? Email us at hello@businessforunicorns.com