Hey there training gym owner!
If you’ve been in this business for any period of time, you probably know the fitness industry has a real problem.

Too many training gym owners are struggling to get by.
See if any of this rings a bell…
Clients love you once they get in the door, but you’re not getting enough leads to grow at the pace you want.
You have a never-ending list of things you know you should do, but you can’t seem to prioritize and carve out time to make consistent progress.
You have the foundations of a great team, but not everyone is performing as well as they could. And you’re not sure every single person is an ideal fit.

You absolutely love your job, but you’re starting to resent it because you spend too much time working. You’re missing out on the time to recharge and be present with your family and friends.
You’re proud of the work you do with your clients, but at the end of the month, paying your bills always feels like a squeeze.
And as dedicated as you are to your clients and team, you don’t have a strategy to leverage your training gym to build long term wealth for you and your family.

Or maybe NONE of this resonates.

Maybe you’re already kicking ass. Maybe you just KNOW there’s another level…
To create an even BIGGER impact, to increase your income, and to experience real personal freedom.
All while working smarter, working less, and having a blast doing it!

Imagine if you didn’t have to figure it out alone…
What if you could get immediate support when you find yourself facing some new business obstacle?
What if you had personal coaching from people who not only talk the talk, but walk the walk alongside you? By coaches who… ya know, actually operate a gym? 😉
What if you could access proven playbooks to get more leads, retain more members, and take amazing care of the clients who place their trust in you.
What if you had guidance and accountability so you know EXACTLY what to work on and in what order to make the training gym of your dreams?
Your next 12 months could be your best EVER; the most profitable, the most fun, and the most impactful.
And the Unicorn Society may be exactly what you’re looking for to take your business to the next level. 🙂

But don’t wait!

We only open up enrollment twice per year. This is your last chance until 2023. So keep reading… 

Who You Are:

• You have been the owner and operator of a fitness studio for one or more years.
• You have a dedicated space (leased or owned).
• You work full time in the business.
• You have one or more employees.
• You have over 30 clients.

What You Get:

• Up to 90 minutes of One-On-One Coaching with Keeler, Pete, Mark, and Ben (usually $300/ hr)
• Members-Only, 2-Day Quarterly Planning Retreats with Guest Speakers
• 1 Hour Group Strategy Meetings Every Other Week
• Free ticket to BFU Live Courses (usually $899)
• 5 All-Access Passes to Unicorn University, our On-Demand Library of Courses, Templates and Tools
• Coaching and Staff Development for your Team
• Private Facebook Group with Regular Members-Only Facebook Live Presentations and Q&A’s
• Unlimited access to visit Mark Fisher Fitness and access our internal systems and processes

WHO THE HELL ARE YOU GUYS?:

My name is Mark Fisher, and alongside my childhood best pal and business partner Michael Keeler, I co-founded NYC’s Mark Fisher Fitness.

That’s us. Enthusiasm!

MFF has been named one of Men’s Health magazine’s “Top 20 Gyms in America,” and has been featured in all sorts of news media for being one of the highest revenue generating training gyms per square foot in the country.

In 2016, we started Business for Unicorns to teach other training gyms what we were learning. We wanted more training gym owners to make the impact and income that they envisioned when opening up their facility. 

In 2021, we brought on one of the brightest business minds in the fitness industry to join our merry band:

Pete Dupuis, Co-Founder of Cressey Sports Performance

There he is. That’s Pete!

Now let’s be real, MFF and CSP have had outlier success with outlier brands.

Sure, Pete has multiple degrees in business, including an MBA.

Sure, Keeler is getting another masters, this time in Organizational Psychology from Columbia.

Sure, I have a BFA in Musical Theatre. (Actually… ok, I guess that’s not relevant.)

Listen, we know our businesses are a bit different than the usual training gym.

But lest you discount our expertise for that very reason, we’ve recently added a “secret weapon” to our team… 

Ben “the Secret Weapon” Pickard.

Ben’s facility is in suburban Canada. He is not in NYC. He does not train Broadway performers. He is not business partners with the head strength coach of the Yankees.

And yet he consistently makes multiple six figures in profit with the exact kind of facility that most training gym owners aspire to own and operate.

He’s a semi-absentee owner who’s mastery of business systems and processes have made him one of the industry’s best kept secrets. And we’re now unleashing his expertise to the benefit of our community of high-performing training gym owners.