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Hey there training gym owner,

Is it just me, or has this been a very interesting year? 😉

My name is Mark Fisher, and alongside my childhood best pal and business partner Michael Keeler, I co-founded NYC’s Mark Fisher Fitness.

MFF has been named one of Men’s Health magazine’s “Top 20 Gyms in America,” and has been featured in all sorts of news media for being one of the highest revenue-generating training gyms per square foot in the country.

But while we’re proud of our success, it didn’t give us a pass during the pandemic.

And it’s no secret, New York City was ground zero during the first wave. We’ve also dealt with some of the toughest and longest restrictions of any city in America.

So I know firsthand just how challenging this year has been.

Mark and Michael jumping

That’s us. Enthusiasm!

I know what it's like to feel your stomach drop when your business is shut down. In our case… for six full months. (And we STILL can’t offer classes.)

I know how it feels to be unable to plan; to feel at the whim of factors totally out of your control.

I know the stress of wanting to do what’s best for your team, your clients, and your family.

And not just because “I can kinda relate.” But from actually experiencing it myself.

But I’ve also seen how MFF and so many other gyms we work with were able to accept reality, make the hard changes, and rise from the flames.

I know it’s possible to succeed, even in this challenging climate.

And it’s why I’ve never felt more strongly about the power of being in a community.

Imagine if you didn’t have to go it alone…

What if you had people that share your values to lean on?

What if you could get immediate support when you find yourself facing some new business obstacle?

What if you had personal coaching from people who not only talk the talk, but walk the walk alongside you? 

What if you could access proven playbooks to get more leads, retain more members, and take amazing care of the clients who place their trust in you?

Hey there training gym owner,

Is it just me, or has this been a very interesting year? 😉

My name is Mark Fisher, and alongside my childhood best pal and business partner Michael Keeler, I co-founded NYC’s Mark Fisher Fitness.

 

Mark and Michael jumping

That’s us. Enthusiasm!

MFF has been named one of Men’s Health magazine’s “Top 20 Gyms in America,” and has been featured in all sorts of news media for being one of the highest revenue-generating training gyms per square foot in the country.

But while we’re proud of our success, it didn’t give us a pass during the pandemic.

And it’s no secret, New York City was ground zero during the first wave. We’ve also dealt with some of the toughest and longest restrictions of any city in America.

So I know firsthand just how challenging this year has been.

I know what it's like to feel your stomach drop when your business is shut down. In our case… for six full months. (And we STILL can’t offer classes.)

I know how it feels to be unable to plan; to feel at the whim of factors totally out of your control.

I know the stress of wanting to do what’s best for your team, your clients, and your family.

And not just because “I can kinda relate.” But from actually experiencing it myself.

But I’ve also seen how MFF and so many other gyms we work with were able to accept reality, make the hard changes, and rise from the flames.

I know it’s possible to succeed, even in this challenging climate.

And it’s why I’ve never felt more strongly about the power of being in a community.

Imagine if you didn’t have to go it alone…

What if you had people that share your values to lean on?

What if you could get immediate support when you find yourself facing some new business obstacle?

What if you had personal coaching from people who not only talk the talk, but walk the walk alongside you? 

What if you could access proven playbooks to get more leads, retain more members, and take amazing care of the clients who place their trust in you?

Unicorn Society

The Unicorn Society is a curated community of hand-picked fitness business super-achievers. 

We help training gym owners create more personal freedom, a bigger impact on your clients, and more take-home income... without compromising your integrity.

Michael and I created the Unicorn Society because we believe in the value of like-minded people coming together: to support each other, to crowdsource best practices, and to generally kick ass. Members receive personalized coaching, access to BFU courses and playbooks, group coaching calls, and more.

The US is a home for fitness business owners that want financial success but sometimes feel like outliers in an industry that too often loses sight of its mission.

In short… we’re always looking to “find the others.”

The ones who are:

    • Driven to make a serious impact in your community
    • Turned off by tacky fitness marketing and bait-and-switch ploys
    • Looking to create freedom in your life, but not at the expense of your team
    • Ready to systemize your business to create reproducible results
    • Excited to increase profits WITHOUT losing sight of your purpose
    • Willing to do the hard work required to grow as a leader and a human
    • In it for the long haul to leave a legacy

Now Accepting Applications for 2021

Apply Now

Who is the Unicorn Society For?

Our focus is 100% on current or aspiring brick-and-mortar fitness business owners. 

Our expertise and specialty is training gym owners (sometimes called “micro-gyms” or training-centric fitness studios). 

The Unicorn Society is NOT the right fit for:

  • Aspiring personal trainers looking to break into the industry
  • Established personal trainers who don’t currently plan to get their own space
  • Personal trainers focused on growing an online training business
  • Big box gym owners
  • Employees in someone else’s business
  • Entrepreneurs in other industries

(If you fit one of the above categories and are interested in learning more from BFU, please check out our soon-to-be-launched stand-alone Unicorn University learning platform and/or our coaching options.)

There are two different Unicorn Society memberships designed to precisely meet the needs of your current situation.

PRO Unicorn Society Members

  • Aspiring Training Gym Owner
  • Run your own training business
  • Have at least 15 clients
  • Plan to open up a brick and mortar space in the next 1-2 years

ELITE Unicorn Society Members

  • Established Training Gym Owner
  • Owner or co-owner of the business 
  • Have at least 30 clients
  • Have your own brick and mortar space (own, lease, or rent)
  • Ideally have at least one an employee

All applications are personally reviewed by Michael and I before moving on to a phone interview.

We’re very protective of the vibe of the community. That’s why we hand-pick the people we admit. And unlike many coaching groups, we have a hard cap on the number of members to ensure personal attention.

In fact, over 60% of our members have been with us since we launched our very first cohort.

We’re not a churn-and-burn program, and we value building long term relationships. While we only ask for a 12 month commitment upfront, it’s our goal to provide you so much value that you want to work with us for years to come.

You’ll never feel like a faceless number in the Unicorn Society.

Two Membership Levels to Meet Your Specific Needs

PRO Membership

You are a Fit Pro who plans to open a studio or has been open for less than two years. You are a solopreneur or have up to three employees and less than 30 clients.

Includes:

  • One All-Access Pass to Unicorn University
  • 2-hour Monthly Workshop and Strategy Session
  • 30-minute Monthly Private Coaching Session with a BFU Mentor
  • Weekly Peer-Coaching Calls for Accountability
  • Private PRO Facebook Group
  • 20% off Private Coaching Rate for when you need one-on-one support and mentorship.

$499 $349

Per member/month
12-month Commitment

Discount Ends Nov. 16th!

COVID Note: All coaching and events listed will be offered via Zoom until further notice. In-person events will resume in 2021 when it is safe to do so. 

ELITE Membership

You have been the owner and operator of a fitness studio for two or more years. You have three or more employees and over 30 clients.

Includes:

  • 5 All-Access Passes to Unicorn University for your team
  • Quarterly Full-Day Planning Retreats with Guest Speakers
  • 1-hour Group Strategy Meetings Every Other Week
  • Weekly Peer-Coaching Calls for Accountability
  • Up to 90-minutes of Private Coaching Every Month with Michael and Mark for you and your team
  • Unlimited 24/7 text access to Michael and Mark
  • Unlimited access to visit Mark Fisher Fitness and access our systems and processes
  • Private ELITE Facebook Group
  • 30% off Private Coaching Rate for when you need more one-on-one support.

$899 $749

Per member/month
12-month Commitment

Discount Ends Nov. 16th!

COVID Note: All coaching and events listed will be offered via Zoom until further notice. In-person events will resume in 2021 when it is safe to do so. 

SO WHAT'S INCLUDED IN UNICORN UNIVERSITY?

Unicorn Society Members get access to Unicorn University, our online learning platform with on-demand courses.

Topics include:

  • Marketing
  • Sales
  • Customer Service
  • Time Management
  • Building a Team
  • And so much more.

Now Accepting Applications for 2021

Apply Now

HOW MUCH OF A COMMITMENT IS THIS?

Financial Investment:

+ Estimated value: ONE BILLION DOLLARS

+ Actual Investment: $899 per month for ELITE Membership

+ New members will receive the 2021 early bird rate of $749 per month if you apply by Monday, November 16th, 2020.

For those looking to lock in the best possible rates, now is the time to take action.

Time Investment:

Every Week: If you can’t commit to working on your business on a weekly basis, this isn’t the right fit for you. The Unicorn Society is for people 100% committed to their ongoing professional development. 

The below time commitment represents the total time commitment, including coaching calls, time spent reviewing assigned course material, and implementation.

  • PRO Membership Weekly Time Commitment: ~ 2-3 hours per week
  • ELITE Membership Weekly Time Commitment: ~ 3-5 hours per week

For the Year: By signing up for this course, you are committing to us, your fellow Unicorn Society members, and yourself that you’re going to take massive action in 2021. We’re looking for people who can commit for the next 12 months.

WHEN DOES IT BEGIN?:

+ Applicants who pass the initial screening will be interviewed in Nov/ early Dec.

+ We will confirm whether you’ve been accepted by December 7th, 2020.

+ January payment is due upon acceptance to hold your spot. 

+ Regular monthly payments will start on February 1, 2021 and will be billed on the 1st of each month.

 

WHAT DO I DO IF I WANT TO KNOW MORE?:

If you want to hear more about the program, you can email either of us at [email protected] or [email protected].

We’re happy to answer questions over email or hop on the phone. This would NOT be a sales call. We genuinely want to make sure you know what you’re getting into and it feels like the right fit for this moment in your life and business.

 

WHAT IF I KNOW I’M INTERESTED?

Once we receive and review your application, we’ll get back to you about next steps one way or the other.

Thank you for your interest in unicorn magic and creating a business that forever improves the lives of all who touch it which in turn both creates a life of financial and personal freedom for you and your family but most importantly of all allows you to move in the direction of your dreams safe in the knowledge that you will LEAVE THIS EARTH BETTER THAN YOU FOUND IT.

Much love!

Mark and Michael

Memorable Unicorn Society Moments (2018-2020)

Now Accepting Applications for 2021

Apply Now