How To Use Marketing and Sales To Grow A Thriving Business WITHOUT Being Cheesy, Salesy, or Spammy

 Are relentless, cheezy, and “hardcore” salesy ads on Facebook and Instagram making you sad/ annoyed/ nauseous?

 Want to help more people, grow your business, and make more money but KNOW you don’t want to do it like that?

 Do the words “sales and marketing” sometimes make you feel kinda queasy?



But if you’re looking to actually succeed in your business pursuits, you MUST find some way to market and sell your services to the people you want to help.

That’s why we’re letting you in on exactly how we’ve approached this in our businesses and with our clients. We want to show you how to use marketing and sales to grow a thriving business WITHOUT being cheesy, salesy, or spammy.

In other words, we want to teach how to effectively use sales and marketing while actually being proud of your brand.

That’s right. No old-timey, corny, informercialy, high-pressure tactics.

We’re not going to try to make your clients and customers feel horrible in the hopes they buy your stuff.

And we definitely won’t make you do anything that makes you cringe/ embarrass your mom!

We’re going to show you how to use the time-tested principles of high integrity sales and marketing to support your prospects in making the very best decision for their goals.

First, a little backstory…

Because this was the course we thought we’d never make.

"Hands down the best continuing education in the game."

-Dave Rascoe, Owner of LIFT Health & Fitness

For the past several years, we’ve been working with clients to help them finally get their businesses producing results and consistent profits. And it’s been fun as hell!

We’ve helped our clients get more done with less time by mastering time management.

We’ve helped them grow their business by improving retention with world class customer service.

And we’ve helped them create real freedom in their lives by creating high-functioning teams so they don’t have to go it alone.

However, we’ve also noticed that there’s one thing that pretty much all business owners want…

More clients and customers. More revenue. More IMPACT.

So although this wasn’t our focus upfront, like any unicorny coach-consultant-best-pals, we realized we needed to find a way to serve this need. And after a lot of iterating and experimenting, we’ve distilled our approach to sales and marketing into a system; a system that turns the principles of high integrity marketing and sales into ACTION. 


In this course we’re going to cover:

  • The key psychological principles of influence… and how to use them ethically and without being heavy-handed
  • Seven foundational tools for marketing all businesses must have in place
  • Five weekly habits necessary to get the word out about what you do, who you do it for, and how well you do it
  • An extensive list of marketing experiments to test out and supercharge your business
  • How to have “non-pushy” sales conversations that convert
  • Getting your team bought-in (almost no one does this)
  • The surprisingly simple system that all high-functioning businesses use to make sure they’re actually getting results from their efforts (so they know what to keep doing and what to ditch)

You’ll leave with a clear plan of action so you know:


LIVE VIRTUAL 1 Day Workshop

September 19th (10 am- 6 pm)
Hosted via Zoom

+ 6 Weeks of Online Coaching and Implementation Support

(September 20 – November 1)

And now, you may be asking…

“Why should I trust you weirdos?”

Fair question!

In addition to being on the Inc 500 list of the fastest growing companies in America and Men’s Health’s Top 20 Gyms in America, Mark Fisher Fitness has made well over $23 million dollars in revenue since our founding 2012.

This is… unusual for a brick and mortar fitness business of our size, where even breaking the $1 million dollar mark is considered impressive.

Let’s also be honest about this; while we’ve done some savvy things with our sales and our marketing, we’re the first to admit, we had the right brand at the right time in the right place with the right team. You don’t get those kind of results without some luck being involved.

But you can also be 100% sure you don’t get those kind of results ONLY via pure luck.

And in spite of the attention (understandably) paid to MFF’s eccentric and unusual brand, it wasn’t “unicorns” that led to our success. And certainly not this consistently and over this long of a timescale. Our success has come from daily execution, tracking results, and iterating over time to improve outcomes.

It was practicing the sales and marketing system we’re going to teach you.

And this is our very first time ever going into detail on the strategies we’ve used at MFF and that we’ve been using with our coaching clients.

Now as always, we stand by our work. So like all Business for Unicorns courses, we’re so confident you’re going to get a massive return we will happily offer you a 100% Money Back Guarantee.

In fact, if you don’t make at least 10x YOUR TICKET PRICE IN INCREASED REVENUES….


For realz!

Super Early Bird

Expires Sunday, August 23

3 Payments of


Early Bird
Expires Sunday, September 13

3 Payments of


General Enrollment

Expires Friday, September 18

3 Payments of


Super Early Bird Enrollment Countdown








See you in September!!

Mark (and Michael)

PS Got any questions? Check out our FAQ below.

And if you don’t see the answer to what you’d like to know, shoot Mark an email at [email protected]


Q: Well SHIT, I can’t make it. Will you be doing this again?

A: Not in 2020.

Q: How does the payment plan work?

A: Once you put down your deposit, we’ll bill you in three monthly installments based on the rate when you commit to the program. Remember, the Super Early Bird ends on August 23rd, so be sure to sign up ASAP if you want to save big bucks.

Q: I’m not a business owner or freelancer, and I work for someone else. Will this information still be relevant to me?

A: It depends. We strongly feel that being good at sales and marketing is a core skill of being successful in your life; frankly it’s as useful in your personal life as your professional life. But based on your current career goals and aspirations, it may be a better or worse fit. Hit me up at [email protected] and we can talk it out.

Q: What’s the deal with the 15-minute laser coaching calls? How often can we call you if we’re having problems?

A: As often as you want! Every week, we’ll have several hours of availability you can simply book if there’s something you want to talk about. If for some reason that availability doesn’t work, just let us know and we’ll find another time that works for you. In our humble opinion, this access is worth way more than the cost of the entire program.

Q: How does the 6 week on-going coaching program work?

A: The coaching program will be done totally online and focus on one module and action step at a time over 6 weeks on a private Facebook group for attendees. The goal of the program is help you actually implement the systems into your business in “bite size” chunks.

In addition, Keeler and I will be on there to answer any and all questions so we can be sure you’re using the system as best you can for your personal situation and goals. We’ll also be there to help you come back if you fall off the wagon, or help you adjust as needed based on the inevitable obstacles that will come up. In short, we’ll be working with you post-workshop to make sure you’re actually seeing results and integrating the program.


👉  Still have questions? Email Mark, let’s chat.  👈