- the information we collect through any of our Site(s) and through telemarketing, website
andmobile applications and other means;
- how we use the information we collect and who we share it with;
- how we use “cookies” and other tracking mechanisms to track information about your use of our website and app(s);
- how you can
opt outof uses of the information we collect;
- how we keep your personal information secure; and
PRIVACY OF MINORS
We do not knowingly collect personal information from children under the age of 13. If we learn that we have inadvertently obtained personal information on a child under the age of 13, that information will be deleted from our systems.
WHAT INFORMATION DO WE COLLECT?
At BFU, we want you to have the most customized, optimal experience possible and to provide you with services and features that we think are most likely to meet your needs. To enable us
In particular, BFU may collect the following types of information when you visit our Digital Properties:
General Personal Information:
This is information that may be used to identify you individually, including your name, shipping and billing addresses, phone number, email address, credit card information and date of birth. We request this information from you on and off our Digital Properties; for example, when you call us, sign up for our newsletter, visit or subscribe to our websites, use our mobile or web applications or purchase an item or service.
From time to time, we may also request or obtain personal information about you and your interests through surveys, contest/sweepstakes entry forms, our mobile applications, social media platforms, or in other ways. You may always choose not to provide us with your personal information; however, this may limit our ability to provide you with specific products, services or information, or to offer you personalized content.
When you purchase goods or services from us, we collect certain personal information related to those purchases, such as your credit/debit card information, billing address, the goods and services purchased, and other related transaction information.
We may automatically collect certain information about how you use and interact with the Digital Properties and the BFU Clubhouse(s), such as the time and duration of your visits, search query terms you may enter, and the Digital Property pages, features and content you access and how you interact with those pages, features
Technical Information (Which We Collect Automatically):
This is information that is automatically collected when you use our Digital Properties and includes as IP addresses (a number that can be used to identify your location and Internet Service Provider), the type of browser or device you are using, the URL from which you came to our Digital Properties, the URLs that you visited on our Digital Properties, and the length of time you spent on our Digital Properties. We combine this information with other information we collect about you as well as use this information to identify you across your multiple devices.
Information We Obtain from Social Media, Third-Party Apps
We may collect information about you from other sources, including through interactive applications (such as mobile devices/applications and third-party services) and from commercially available sources (such as data aggregators and public databases). If you interact with BFU through social media platforms (e.g., by clicking a Facebook “like” button or commenting on an Instagram post) or “
We collect certain information by automated means when you visit the Digital Properties, through various means such as “cookies,” “web beacons” and IP addresses, as described below.
A “cookie” is a small text file that a website saves on your computer or mobile device when you visit that website. Cookies allow us to better understand your preferences and personalize the content on our Digital Properties to give you a better overall experience. Cookies may also enhance your online experience by saving your preferences while you are visiting a particular website.
Most web browsers automatically accept cookies, but if you prefer, you can edit your browser options to block them in the future. You can turn off the cookie feature by using your browser preference options, but you may not be able to utilize some of the features or services on our Digital Properties properly. Current versions of many web browsers offer enhanced user controls for the placement and duration of cookies. Search for “cookies” under your web browser’s help menu for more information on the cookie management features available to you.
We may also collect information through the use of “pixel tags” on our Digital Properties and in email
Targeted Advertising; Do Not Track Signals:
Some web browsers offer a “Do Not Track” (“DNT”) signal that is
HOW DOES BFU USE YOUR PERSONAL DATA?
We use your personal data to provide you with the services, products
In particular, we may use your personal data in connection with the following:
- to fulfill your orders for our products or services and communicate with you about your orders;
- to process your requests, contact you in response to customer service matters you have submitted, to address a problem affecting your use of a product or service, or to verify
informationconcerning a transaction;
- to improve our products, services
andadvertising, to personalize our Digital Properties, target advertising or promotions that may be of interest to you, or conduct business that we feel would be of interest to you;
- to determine the effectiveness of our advertising and marketing;
- to send important notices to you or tell you about new products or services;
- to send you marketing communications about BFU’s businesses or the business, products or services of carefully selected third parties which we think you will find useful, by mail or, where you have specifically agreed to this, by email or similar technology (you can always inform us at any time if you no longer want to receive such marketing communications);
- to contact you to see if you are interested in participating in market research regarding BFU;
- to maximize the efficiency and functionality of accessing our products and services through your mobile device; and
- to analyze our businesses, services, solutions, websites
andmobile apps; and improve our security
We may also use non-personal information (e.g., cookie and IP addresses information) in connection with the following:
- to help diagnose problems with our server;
- administer our Digital Properties;
- count and track Digital Property visits and purchases in the aggregate;
- personalize the Digital Properties for each unique user;
- control the frequency of individual advertisements to individual computers; and
- target advertisements and promotions to broad demographic segments.
Remember, you have the right to
TO WHOM DOES BFU DISCLOSE YOUR PERSONAL DATA?
Third-Party Suppliers; Transaction Processing:
When you make a purchase, we may need to provide personal information, such as your shipping address, billing information, telephone number, and credit card information to third parties, including payment processing or shipping companies, as necessary solely to complete the transaction.
We may disclose your personal information, only when we deem necessary or appropriate, to law enforcement or other entities or
Business and Accounting Disclosures:
We may also disclose non-identifying transaction information to third parties for the purpose of accounting and
Occasionally, we may disclose personal information in other circumstances, but we will only do this if we have explained at the time we collect the information the purpose for which it will be disclosed. In certain other circumstances, we may be obligated to disclose your personal information to others, such as a governmental body or regulatory authority. These circumstances could include
Business for Unicorns
411 West 39th Street
New York, NY 10018
Attn: Legal Department
In addition, we may contact you via email or use targeted online advertising as permissible by law. In the case of email, we may include instructions to enable you to unsubscribe from future emails if you so choose. You agree and understand that while we will do our best to comply with your request, we shall not be liable for any problems or delays associated with the opt-out process.
We implement technical and organizational safeguards to ensure an appropriate level of security and confidentiality for your personal data, in accordance with our policies and any applicable laws. We will hold your personal information on our systems for as long as necessary to provide the relevant services to you or for so as long as reasonably required to satisfy the purpose for which you submitted the information, and taking into account any record retention requirements under any applicable laws.
Please be aware, though, that no data security measures can absolutely guarantee security. Because of this, while we strive to protect your personal information, we cannot ensure or warrant the security of any information you transmit to us or via our online products or services, and you do so at your own risk. You should take steps to protect against unauthorized access to your password, phone, and computer by, among other things, signing off after using a shared computer, choosing a robust password that nobody else knows or can easily guess, and keeping your log-in and password private. We are not responsible for any lost, stolen, or compromised passwords or for any activity on your account via unauthorized password activity.
LINKS TO OTHER WEBSITES
Our Digital Properties may include interactive online forums, blogs and other interactive technologies that may allow comments, messages, emails, and postings to be associated with a user’s name or email address. Any information you post is public information, and BFU cannot control what use third parties may make of this personal information. All of these forums are public. Please consider this before you post.
HOW CAN I DELETE MY INFORMATION?
BFU does not currently have a method for users to directly delete the personal information contained in our database; however, you can contact us to withdraw your consent for us to use your information at any time. You may also ask us to correct or to remove information that you think is inaccurate. We also provide you with tools and account settings to access or modify some of the information you provided to us and associated with your account if you have registered for an account with our Digital Properties.
USERS BASED OUTSIDE OF THE USA
MY CALIFORNIA LAW RIGHTS
California law permits users who are California residents to request and obtain from us once a year, free of charge, a list of the third parties to whom we have disclosed their “personal information” (as defined under the California Online Privacy Protection Act), if any, for their direct marketing purposes in the prior calendar year, as well as the type of “personal information” disclosed to those parties. If you are a California resident and would like to request this information, please submit your request in an email to [email protected]
WHAT HAPPENS TO MY INFORMATION IF BFU IS SOLD TO OR MERGES WITH ANOTHER COMPANY?
CHANGES TO THIS POLICY
Business for Unicorns
411 West 39th Street
New York, NY 10018
Attn: Legal Department
or email us: [email protected]
Last updated and effective: August 6, 2019