Episode 4: The Science of Motivation with Steven M. Ledbetter

by BFU Assistant

What if you were friends with a bunch badass business leaders and entrepreneurs and could ask them about their successes, challenges, and most valuable advice? That’s exactly what Business for Unicorns delivers. Join business coach and entrepreneur Michael Keeler as he speaks with inspiring leaders and entrepreneurs who believe that a business can make money while improving the lives of their employees and customers.

? New Episodes posted every Monday. Start listening at businessforunicorns.com/podcast.

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Steven M. Ledbetter, aka “Coach Stevo” on Twitter, is an expert in the science of human behavior change and has been helping people who know what to do, but can’t make themselves do it since 2008. He is the CEO of the behavior change consulting company Habitry which he co-founded in 2014. Originally from rural Georgia, he moved to San Francisco in 2005. He collects mid-century modern furniture, never carries more than 6kg of luggage, and is a third generation Eagle Scout.

In this podcast Michael and Steven discuss:

  • The building blocks of motivation science.
  • Self Determination Theory and how it applies to the workplace.
  • The value of processes over goals.
  • How to embrace an experimental mindset.
  • Steven’s tips on driving client retention.
  • How to manage your team so they get results without feeling micromanaged.
  • What to do when you know what to do, but just can’t make yourself do it.
  • What is “emotional labor” and why most of us fear it.

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  1. Jeff Blair

    So great Michael! Loved the “emotional labor” discussion and the part about process goals and focusing on quality over quantity!

    • Michael Keeler

      Thank so much Jeff! Those were two of my favorite parts too. 🙂

  2. Dawn B

    I’m catching up on the episodes but thoroughly enjoy listening. One take away is seeking feedback on what we’re doing wrong for me as a trainer and as a part of a team. What can be done individually better and collectively. Also, that everything is an experiment, every bit of information we receive, retain and utilize. It may work, may not or may need more time to see the outcome. I definitely can relate to Steve with the loss of my Grandfather. He was the first loss for me and was my main example to everything.There was a lot I got from this and look forward to going back and listening to the ones I missed. Thanks Michael and “Coach Stevo”.

    • Michael Keeler

      Great takeaways Dawn! Thank you so much for listening and sharing your thoughts. 🙂


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