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About James:

James Cerbie is the founder and head coach at Rebel Performance, a modern strength and conditioning company dedicated to forging Apex Athletes and developing world-class coaches. He considers himself an educated meathead and decided to walk away from a Ph.D. in integrative physiology when he realized his true passion in life is coaching other humans.

If he’s not coaching, lifting, or reading a book, he can be found roaming the mountains with his beautiful wife and overly spoiled fur baby.


In this episode, Michael spoke with James about:

  • The Pros and the cons of labeling your members as athletes
  • How you as an owner can avoid being the bottleneck to your company’s growth
  • The power of delegating
  • Strategies and tactics for adding value

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