James Cerbie is the founder and head coach at Rebel Performance, a modern strength and conditioning company dedicated to forging Apex Athletes and developing world-class coaches. He considers himself an educated meathead and decided to walk away from a Ph.D. in integrative physiology when he realized his true passion in life is coaching other humans.
If he’s not coaching, lifting, or reading a book, he can be found roaming the mountains with his beautiful wife and overly spoiled fur baby.
In this episode, Michael spoke with James about:
- The Pros and the cons of labeling your members as athletes
- How you as an owner can avoid being the bottleneck to your company’s growth
- The power of delegating
- Strategies and tactics for adding value