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In 2011, Dr. Aaron Hinde left his lucrative $350k a year sports chiropractic practice to push the chips “all in” with business partner and fellow Santa Cruz native Orion Melehan to enter an industry with a failure rate of 99%...the beverage industry.  With zero beverage experience and high hopes of creating the next Billion dollar beverage brand, he moved his family off the grid…literally. With two kids he downsized his life to live in a 400 sq. foot home with no power and no income.

Obsessed with producing high quality, efficacious, and niche functional lifestyle drinks to replace the high sugar, high caffeine and artificially laden energy and “sports” drinks he saw on the market.

LifeAID products are currently sold in tens of thousands of accounts, have 550,000+ active engaged followers on social media, and was ranked in the Inc 500 fastest growing companies in the US three years in a row.  

In this episode, Michael and Aaron Discuss:

  • What Made Aaron Leave a Comfy Job to Take a Huge Gamble
  • Aaron’s Superpowers: His Ability to Take what is Working in Unrelated Industries and Apply it to hIs Own
  • Universal ATM: Alignment, Trajectory, & Momentum
  • Marketing: How Lifeaid is Seen and Heard in such a Competitive Industry

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