Marisa has advised many venerable brands, including Goldman Sachs, Omnicom, Morgan Stanley and NYSE Euronext. She led NYSE Euronext through a dramatic brand transformation, retooling their listings franchise to become #1 in attracting technology IPOs.
Through those interactions with both Fortune 500 companies and pre-IPO startups, she identified a market need to advise growing companies on a host of marketing issues, inspiring her to found RG Marketing in 2014. She is a frequent guest lecturer at NYU Stern and teacher at General Assembly for Digital Enterprise.
In this episode, Michael and Marisa discuss:
- The Kitchen Table Of Business
- Owning A Business vs. Working For A Corporation
- Branding in a Human To Human Economy