51 BOOKS EVERY GYM OWNER SHOULD READ

by Mark Fisher
For anyone who knows me in real life or follow me on the interwebz, it’s no secret I have a problem.

You see… I’m a junkie.

Every day I wake up and live a life of servitude to my addiction. It’s all consuming. It’s obsessive. And at times, it’s truly a burden for those close to me.

I’m a remorseless education junkie.

At this point in my life, I like to diversify my education portfolio. I go to at least one, often two, and occasionally three conferences per month. I hire coaches for myself (and the team) when I want more targeted help. I also value candid feedback about the various places I may be getting in my own way/ fucking up MFF (thanks MFFers!).

But my first love has always been, and always will be, books.

Over the past few years I’ve spiced up my consumption by integrating audiobooks. I’ve also trained my ear to understand two times, or even two and half, times speed.

One day soon, I will write a comprehensive article (or film a video??) on my personal approach to productivity. For today, I’ll simply tease you that I generally get through 8-12 books a month.

(REQUEST: Email me at [email protected] if you have a preference as to how you want me to cover my approach to time management. I’m either going to create a course to drip feed it, film a 90 minute presentation I’ve done in the past for the team, OR write a mondo article. What should I do? Let me know what makes your heart sing.)

And although I’m going to keep you waiting with baited breath as to how I consume this much, today I’d like to share what I consume.

Below is my list of all time favey faves.* This list also includes all of the Mark Fisher Fitness full team reading assignment to date (with *).

Would love for you to leave a comment and let me know how many of these 51 books you’ve read. Any ones you would add? What else should I add to my list of favey faves?

Enjoy, let me know what you think, and for the love of all that’s holy, share this list with anyone you know who wants to kick business ass.

BOOKS!

Personal Development

Flow – Mihaly Csikszentmihalyi

Man’s Search For Meaning – Viktor Frankl

Thanks For the Feedback – Douglas Stone & Sheila Heen

The 7 Habits of Highly Effective People – Stephen R. Covey

The Four Agreements – Doug Miguel Ruiz

Getting Things Done – David Allen

Mindset – Carol S. Dweck

Daring Greatly – Brené Brown

How To Win Friends and Influence People – Dale Carnegie

General Business

Conscious Capitalism* – John Mackey

The Speed of Trust* – Stephen R. Covey

Peak – Anders Ericsson

Good to Great – Jim Collins

How To Make More Money In the Fitness Industry – Thomas Plummer

The Thank You Economy – Gary Veynerchuck

Essentialism* – Greg McKeown

A Whole New Mind – Daniel H. Pink

Traction – Gino Wickman

Leadership/Management

360 Degree Leadership* – John C. Maxwell

Leaders Eat Last – Simon Sinek

Leadership and Self Deception – The Arbinger Institute

Managing Oneself – Peter F. Drucker

First Break All the Rules – Gallup Press

Growing Great Employees – Erika Andersen

Drive – Daniel H. Pink 

On Becoming A Leader – Warren Bennis

The Hard Thing About Hard Things – Ben Horowitz

Principles – Ray Dalio

What Got You Here Won’t Get You There – Marshall Goldsmith

Business Culture

Crucial Conversations* – Kerry Patterson

Crucial Accountability* – Kerry Patterson

Tribal Leadership – Dave Logan & John King

Delivering Happiness – Tony Hsieh

The Advantage – Patrick M. Lencioni

The Anatomy of Peace* – The Arbinger Institute

Marketing

Influence – Robert B. Cialdini

Getting Everything You Can Out Of All You’ve Got – Jay Abraham

No BS Guide to Direct Response Marketing – Dan S. Kennedy

The 22 Immutable Laws of Marketing – Al Ries

The Education of Millionaires – Michael Ellsberg

Viralnomics – Jonathan Goodman

Sales

To Sell Is Human* – Daniel H. Pink

Ultimate Sales Machine – Chet Holmes

SPIN Selling – Neil Rackham

The Little Red Book of Selling – Jeffrey Gitomer

Secrets of Closing the Sale – Zig Ziglar

Ultimate Sales Letter – Dan S. Kennedy

Finance

Simple Numbers – Greg Crabtree

Profit First – Mike Michalowicz

Networking

Never Eat Alone – Keith Ferrazzi

Time Management

Getting Things Done – David Allen

*That’s right. Favey faves. I just made that up. I am fucking awesome. Now go share this people you love. <3

Comments

3 Comments

  1. Jeff Blair

    Awesome list Mark. I am about half-way done.

    Thanks!

    Reply
  2. Melanie TschoppFrey

    Thomas Plummer’s book has smashed my reality to bits…really useful bits that I can now use to construct a functional business rather than the monstrosity that has been my full time occupation (for less than minimum wage) for the past 5 years. I have hope and optimism again for the first time in a long time. Thank you for the recommendation and all the great information you share.

    Reply
    • mark@markfisherfitness.com

      So glad to hear it! Thom is the man and has been a great mentor of mine over the years. Glad to hear you see the path forward for you and your business. And please let me know if I can ever help or if there’s ever anything you want us to cover on B4U!

      Reply

Submit a Comment

Your email address will not be published. Required fields are marked *

Related Posts

Seen My *Newest* Project? [Gym World Worldwide]

Keeping it brief today, but wanted to be sure you saw my newest project. That’s right… MOAR MF CONTENT! My pals John Franklin and Mateo Lopez from Kilo have joined forces with yours truly to start a new kind of fitness industry YouTube show: Gym World Worldwide! We...

My Birfday!

But Monday was my birthday.  I’ve cheated death.  Yet again!! Between my birthday and the time management workshop I did a few weeks back, I’ve got time on the brain. To that end, I wanted to share a resource with you that can help you use your time more effectively....

MF’s *Book* (!!!) Is HERE

I’ve completed the book! It’s done! Huzzah! CLAIM YOUR COPY Now as a loyal subscriber, here’s a warning: this book is a compilation of BFU emails written over a two year period. This means if you luuuurve this here weekly email, you may have already read all these...

Happy New Year [FREE Resource]

First things first, it’s not too late to grab a spot for my time management workshop. I’ll be making the magic this coming Saturday, Jan 7th from 10am to 5pm est virtually on Zoom. Although live attendance is strongly encouraged, all registrants will get the recording...

MF’s Fave Books Of 2022 (And Complete Reading List And Year End Notes)

As we come to the end of the year, I always reflect on which books had the biggest impact on me over the previous twelve months. So with that in mind, here’s my final “best of” email for 2022, where I share my favorite books of the year. First off, I can’t honestly...

Most Popular Podcasts

I hope you’re getting some extra downtime with your family as 2022 winds down. Since I know you may have a bit more free time on your hands over the holidays, I wanted to share some of our most popular BFU podcasts of 2022 (as determined by downloads). For your...