Marketing Mastery:How to Understand What Your Customers Really Want and Create a Marketing Message That Increases Your Sales
Featuring Special Guest Instructor Chris Burgess
If only there was a 25th hour in the day.
If there was, most business owners would spend that hour refining their marketing, studying algorithms, fine tuning your clicks-to-leads ratio and enjoying the relative comfort of knowing your message to the world is being heard.
The only problem is, that 25th hour doesn’t exist and there is only so much you can fit into any day.
So if you’re in the position of...
⊕ Feeling a bit demoralized by the fast-paced changes of marketing, especially online, and crave a simple structure to ensure your brand is seen and voice is heard by those who need to see and hear you regardless of any trends.
⊕ Have a tendency to pick your marketing voice based on how other, similar businesses work, have struggled to form a successful identity and voice of your own, and want to be seen in the way that you intend.
⊕ Think that marketing is something that takes lots of time to get right, and want to see how many service businesses can manage their entire campaigns in less than 3 hours per week.
Then we need to talk! This workshop is for you.
And in Business for Unicorn’s course Marketing Mastery, I'm going to show you...
⊕ The system I use to manage the marketing for all 3 of my businesses in less 3 hours per week that’s brought me over 2000 customers in the last 3 years.
⊕ How to truly connect with what, how and (most importantly) WHY your customers want your service - and we’ll deconstruct why adverts work or fail and dive into an advert that has converted over 3000 personal training clients.
⊕ How to choose what matters most to your business in reporting your marketing effectiveness - clicks, leads, sales and all things in between.
⊕ How to create a constant stream of interest in your products and services, even when you have writer's block and low enthusiasm for sharing your voice.
⊕ How to actually enjoy marketing (or at least not hate it anymore!) as fulfilling part of running your business.
Hi! I’m Chris Burgess.
Over the last 10 years, my career has been heavily connected to the topic of marketing. From magazine advertising to sponsorship sales, from personal training to gym ownership and an international online membership business - I have attracted customers from all walks (and price points) of life.
In this workshop, I’m teaching the very best from what every role has taught me about consumers, marketing and purchase behaviour.
This one day workshop will give attendees a clear understanding of what consumers want from marketing campaigns and how they react to the messages we send.
By gaining a clear understanding of how consumers behave in decision-making both pre and post purchase, marketing is something that can be easily constructed to attract new customers who are a perfect fit for your company.
Far from being a purely theoretical day, you will leave this workshop with a clear and concise plan of how to deliver attract new business from people who are perfect to work with.
During the morning we’ll look at the principles behind purchasing behaviour, and in the afternoon we’ll take what the morning has taught and create a marketing plan to connect appropriately with your market.
Here is exactly what we will cover during the workshop.
9.30 am: Attendee Registration
10am: Consumer Behaviour
In this section, we’ll look at how consumers make their decisions, when they make their decisions and how we can create systems to nurture people from being a lead to a customer, and how the type of campaigns you run can predict customer success and retention (Yes, retention really does start from before they’re even a customer!).
11:15 am: Break
11:30 am: Influencing Consumer Behaviour in Your Business
In this section, we will create 3 systems for your own business which will create a nurturing process for your audience. From downloads to email lists to adverts, here is where we will dive into the marketing tools that can ensure you are covering short, medium and long term marketing needs.
12:45 pm: Lunch
1:30: Strategic Marketing for Each of Your Systems
In this section, we focus on how to build a strategy and tactics that enhance your communication to the world. We’ll look at how to choose the platforms and media for you to deliver your message, and how to get incredible return from your advertising, and how to systemise referrals as a specific marketing tactic.
2:45 pm: Break
3:00 pm: Bringing it all together
In this section, we will create a marketing strategy for your business along with tactics for each of your 3 systems, including a social media checklists, advertising copy examples, website copy, offline activity, retargeting campaigns and referral campaigns
5:30 pm: End of Day
SPACE IS EXTREMELY LIMITED!
Full Price Enrollment: $499
Advanced Enrollment: $299
USE CODE ILIKECHEESE
Advanced Enrollment Countdown
Now here’s the best part… There’s truly NO risk.
You have nothing to lose.
Like all Business for Unicorns courses, there’s a 100% money back guarantee if you don’t make a 10 TIMES RETURN on your investment.
If you don’t make back 10 TIMES the amount of money you invested over the next twelve months, we will give you your money back.
We don’t take your commitment for granted. And we are committed to your total success as you build the team of your dreams.
FREQUENTLY ASKED QUESTIONS
Q: Well SHIT. I’m out of town that day. Will you be doing this again?
A: Nope. Chris is coming all the way from the U.K. This is a rare opportunity.
Q: Can I do this course if I can’t attend the Live 1-Day Workshop?
A: This course is extremely hands-on, therefore the workshop is required.
Q: I’m not an entrepreneur or freelancer, and I work for someone else. Will this information still be relevant to me?
A: Yes, this course is broadly applicable to anyone wanting to improve their understanding of their customer and improve their marketing processes. If you’re unsure if this workshop is going to be the right fit hit me up at [email protected] and we can talk it out.
Q: How does the 1 month of support work after the workshop?
A: For 1 month after the course Chris, along with Michael and Mark, will be available to answer questions, assist with implementation of the strategies covered in the workshop, and share additional marketing content. You will have access to a private Facebook group with the other participants where you can ask questions and find group support.