Events

How Much Should Gym Owners Make? [FREE Training]

One of the most common concerns I hear from gym owners is this:  They’re not really sure how they’re doing. Or, to put a finer point on it… “How much should a gym owner make?” It’s only natural to want to know how you’re doing compared to other people. And too many...

Ditch The Sandwich

My first boss after college was masterful at delivering difficult feedback using the “shit sandwich” approach. You know the format: Step 1 - Deliver complement Step 2 - Roll out the critical feedback Step 3 - Mix in one more compliment The first problem I had with...

Why Your Marketing Isn’t Working [Don’t Mess This Up!]

Today’s thought may be obvious to some of you. But man o man, do I see this messed up a lot. Ya see, there aren’t an unlimited number of ways to generate leads for your gym. And as you build up capacity and want to increase your lead flow, at a certain point you’ll...

The Why Behind The Why

Teaching clients the “why” behind our training instead of just the “how” helps to improve their engagement with the process. The hidden perk that is rarely discussed, however, is that by doing so, we educate our best brand ambassadors on how to properly articulate our...

Getting Outside Yourself

For a few years, I’ve been a part of a Men’s Leadership and Support group in my town. From the outside, it’s a community of like-minded people who want to grow and serve their communities. From the inside, it’s bonding, leadership coaching, and a lot of what I can...

Drinking Through a Firehose

Solve pain points, sure. But stop hitting them all in a single piece of marketing. Quality fitness instruction should check a whole bunch of boxes on your “get healthy checklist.” Get stronger Lose weight Increase athleticism Reduce injury risk Improve sleep quality...

Mark is on Mars…

Through the magic of the internet, I’m sending you this email even though I’ve been totally off-grid since last week. Ya see, I’m on my annual sojourn to Burning Man in the Nevada desert. This yearly pilgrimage has become an indispensable reset ritual for me. Without...

40 for 80

Just about every gym owner I know made the move to brick and mortar entrepreneurship after deciding that the need for independence was all the justification needed to walk away from paid employment. This meant stepping away from a steady paycheck, from health...

My 5 Favorite Gym Business YouTubes

I’m about to be totally off grid for my yearly pilgrimage to Burning Man. As in, no digital communication of any kind.  I will miss you terribly! But while I’m away, I wanted to share with you some fitness business knowledge to feast upon in my absence. Below you’ll...

Niche Identification

They say: “the riches are in the niches.” Thing is, the people who make this declaration rarely discuss the art of identifying and developing a niche. This isn’t as simple as spotting an untouched spot in the market and then announcing that you own it. Instead, you...

How Many Services Should Your Gym Offer?

This is an important question.  Cuz if you screw this up, you leave money on the table OR you bury your business and team in complexity/frustration/sadness. Or both! As usual, allow my missteps to save you time and money. Click the link below to learn more. HOW MANY...

Be The Example

Do you wish that your employees read more? Get them all in a room and deliver a presentation on the most important takeaways you pulled from the two books that you read in the past month. Want them to attend more continuing education events? Invite a colleague to join...

The Most Successful Gyms Do THIS [3 Steps]

Part of my job is doing 99% of the new member interviews for Unicorn Society to make sure we’re truly able to help anyone who joins our Business Mentorship program. That means I get to talk to a LOT of fitness business owners like you - to hear their struggles, learn...

The Selling Cop Out

The best coaches and personal trainers are world-class conversationalists, and the most effective sales pitches are just thoughtful conversations surrounding a well-differentiated product or service. If you’re as good at your job as you believe yourself to be, the...

4 Quick Thoughts on Gym Salez…

Coming in hot with four quickies… 1) Positioning - As a training gym owner, you want to control the messaging so you’re compared to personal training, NOT to open access gyms (like Planet Fitness). While you’ll never win this battle 100% of the time, you can support...

Facts & Stories

My business functions in an industry that is driven by metrics. How many kilos can you deadlift? How fast can you sprint 40-yards? How many pounds did you help a client to lose? Metrics are important. After all, they’re essentially the key performance indicators that...

Get More Leads [20 Ways]

Here’s a list of 20 Ways to Get More Leads for your gym: 1) Make sure your website homepage makes it immediately clear 1) who you help, 2) how you help them, and 3) exactly what to do next (with a big obvious call to action button above the fold). 2) Have a compelling...

Conflict & Apathy

Find me a mature small business that is immune to the occasional underperforming year of operations.  You can’t. Clients come and go, staffs turn over periodically, and an unpredictable economy can swing the pendulum of productivity in one direction or another at any...

False Influence

Sometimes, when faced with an important decision that impacts my entire team, I come to a conclusion on the direction I intend to go with it. That is, after all, my right as a business owner -- to make difficult decisions on behalf of the staff. In the past, when...

On Minimizing Regret and Other Errors

WARNING: Got one today straight from the heart. No fitness business tactics in this email, but arguably a more important topic... (Also, any chance you’ll be at Perform Better in Chicago this weekend? I’m speaking tomorrow. Would love to meet up and say “hai” if...

The Numbers You Really Need to Know [SIMPLE]

When I’m looking to quickly cut to the heart of the matter and understand how a gym is doing by the numbers, this is what I want to know: Finances - Each of the Last Three Months AND 2022 Totals Revenue Expenses Owner Pay + Perks People Costs (excluding Owner)...

The Client’s Best Interest

A dad called our gym to ask about our remote training services. He was uncomfortable with the idea of his teenaged son executing complex training material outside of the supervision of a qualified coach.I get it, I said. Certain loaded movements in the gym can be...

There’s Really No Excuse [Mini-Rant]

Before I give you the mini-rant, there’s a cool event coming up in NYC being hosted by two heavily muscled pals with serious training chops.  From Tony: The Strategic Strength Workshop by Tony Gentilcore and Luke Worthington is a 2-day theory & hands-on event...

Timely Business Development

What better feeling is there than seeing your business operating at capacity? Clients are buzzing around the space, staff members are efficiently doing their jobs, and cash flow is good. There’s a natural inclination to take your foot off of the gas pedal at these...

[2 NEW MF INTERVIEWS]

Ohboyohboy, I’m currently flying through the air to Long Beach, California. I’ll be speaking at the Perform Better Summit, one of my very favorite educational events in the entire industry. It’s also my first time at the Long Beach one, and I’m super pumped to catch...