All of your success as a training gym owner comes down to your ability to communicate. 

And yet, we rarely approach communication as a discrete and learnable skill-set.

Think about it…

       > When a perfect-fit prospect walks out the door to “think about it,” it’s because you didn’t properly communicate your value.

       > When you face an upset client and can’t deescalate, it’s because you failed to make them feel heard.

       > When your coaches don’t consistently follow your systems, it’s because you haven’t effectively trained them on the what and explained the why.

       > When there’s no culture of accountability in your training gym, it’s because you haven’t mastered accountability conversations.

When we lack skill in coaching conversations, it makes running a gym frustrating and stressful. We fail to consistently support our team and clients in taking action towards their goals. It even hurts our family’s well-being because it ultimately hits our bottom line (to say nothing of the impact on your mental state). 

But you CAN learn how to navigate these conversations.

This is a learnable skill.

Here’s the problem: you’re not going to learn how to do it by reading a book.

While there are some great frameworks out there, you have to get reps in. You have to practice.

It’s one thing to be able to look at a sheet of music and correctly identify the notes. It’s another thing altogether to be able to play the piano.

That’s why our next Business for Unicorns course is NOT about an academic theory of Coaching Conversations. It’s about equipping you with the skills and technique to actually have the conversations that matter.

Conversations that don’t just “inspire,” but actually create action.

Conversations that aren’t about how much you know, but supporting your team and clients in actually making change.

Conversations that don’t skirt tough topics, but approach them head-on with candor, kindness, and integrity.

In this interactive two day workshop, we’re giving you the tools to transform how you communicate with your clients, your team, and the world at large. We’ll teach the exact methodology we’ve used to turn Mark Fisher Fitness into one of the most successful gyms in the fitness industry.

But since we only do two courses per year, this is your last chance for at least the next 18 months.

So why should you trust BFU’s Michael Keeler to train you on these skills?