Coaching Conversations:

How To Have Confident Conversations That Improve Your Relationships and Grow Your Business

 Online LIVE 2 Day Workshop

May 30-31

 10 am– 6 pm both days

Do you get stressed when you have to have a difficult conversation?

We all do.

In this course, you will learn how to lean into that discomfort and confidently handle conversations when the stakes and emotions are high.

We all know it.

Communication is crucial to success in… err… anything. And yet, we rarely approach communication as a discrete and learnable skill-set.

Which is too bad.

Because if you want to help clients create real change, the missing tool is an effective coaching conversation.

› When a perfect-fit prospect walks out the door to “think about it,” it’s because you didn’t communicate your value.

› When we’re faced with an upset customer and aren’t sure how to soothe their frustrations, it’s because we’re at a loss for words to make them feel heard.

› When we can’t seem to get our team to sing from the same songbook, the issue is likely subpar communication.

› When we struggle to create a culture of accountability in our organization (the Holy Grail!!), it’s because we haven’t mastered accountability conversations.

It sounds so simple. And it is. But that doesn’t make it any less true.

We need to be skilled at expressing ourselves AND deeply listening to others; to be understood, to seek to understand, to promote curiosity, to clarify expectations, and to demonstrate true caring.

Sure, maybe some of us read a book on sales; that’s kind of communication, right? And maybe communication is sort of covered in a book on management. Perhaps some of us are overachievers and have actually read books purely dedicated to effective communication. Hell, there are most certainly some awesome books out there.

There’s one problem with this…

Knowledge is not the same as action.

It’s one thing to be able to look at a sheet of music and know what the notes are. It’s another thing altogether to be able to play the piano.

That’s why our next Business for Unicorns course is NOT about an academic theory of Coaching Conversations. It’s about equipping you with the skills and technique to actually have the conversations that matter.

› Conversations that don’t just “inspire,” but actually create action.

› Conversations that aren’t about showing how much you know, but supporting people in actually making a change.

› Conversations that don’t skirt tough topics, but approach them head-on with candor, kindness, and integrity.

People always seem to want to know Mark Fisher Fitness’s “secret”; for getting clients results, for great customer service, for creating a high-functioning team, and for driving unprecedented revenue.

Listen, you know I give it to you straight. There are all sorts of things that have gone into MFF’s success. I don’t think I can honestly say it was any one thing. But if I had to choose the most important foundation?

It’s being proficient at Coaching Conversations. And for the first time ever, we’re letting you in on the methodology we’ve used to turn Mark Fisher Fitness into one of the most successful gyms in the fitness industry.

In this interactive two day workshop and six weeks of online coaching, we’re giving you the tools to transform how you communicate with your clients, your team, and the world at large.

We’ll show you how to:

  • Develop powerful communication skills that make you more effective in all areas of your life.
  • Improve your listening skills to build stronger, more authentic working relationships.
  • Motivate others by understanding their needs and core values.
  • Get more of what you want by clearly articulating your needs.
  • Create systems of accountability that improve business results.
  • Confidently manage conflicts with proven strategies you can trust.
  • And so much more…


It’s no secret Mark Fisher Fitness has had some pretty unprecedented success.

What began in 2011 as a single personal trainer has gone on to become two locations in the New York City’s hyper-competitive market with over 1000 clients. In addition to being an honoree on Inc 500’s list of fastest growing companies in America, we’ve scored all sorts of local and national press for our business success and our quirky-ass culture.

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To be clear, when you register for this course, you get all this...

• Live 2-Day Kickoff Event Hosted Online Via Zoom •

• 6 Weeks of Coaching and Implementation Support •

• Weekly Accountability Emails to Keep You Focused on Making Progress •

• A Private Facebook Group with a Community of Like-minded Professionals •

• Facebook Live Q&A Sessions with Michael and Mark •

• Access to Weekly Individual Laser Coaching Calls with Michael •

We promise this course will supercharge your communication and leadership tools or we’ll give you all your money back.

As always, we’re keeping space strictly limited to maximize instructor engagement, and many of the spots will be taken up by the members of our Unicorn Society coaching group.

Let’s supercharge your business.

Let’s supercharge your relationships.

Let’s supercharge your life.

Enroll Early to Save BIG Bucks!

Super Early Bird

Expired Sunday, May 3rd

3 Payments of


Early Bird
Expired Sunday, May 24th

3 Payments of


General Enrollment

Expired Friday, May 29th

3 Payments of


But don’t take our word for it…


I truly believe that a coach can always improve upon their skills, and this workshop opened my eyes to ways that I didn’t know I could.

In the days following the workshop, I’ve been able to incorporate the basic level lessons learned from Michael, and as much as the energy required in having true coaching conversations can be exhausting and a sweat-fest – the response from the other side of the coach is genuine and magical.

I am very excited to lean-in more during my coaching practice with the lessons learned from Michael and this workshop! I can’t thank him enough for helping me and my team become better coaches…and people!

Jason Harrell, Iron Lion Performance

“You’re some of the most amazing humans I’ve ever had the pleasure of meeting.

Thank you for your continued service and efforts to make this world a better place.”

— Sheena Giordano, Coach & Trainer

“The course was more than I expected. It was fantastic!

The information was well presented, broken down into very understandable segments. Both facilitators were amazing at presenting the materials in a way that I could not only understand how to use the skills, but why…

I went back to work Monday morning and started using what I learned immediately.”

— Chris Borda, Y.E.S Fitness

Now here’s the best part… There’s truly NO risk.

You have nothing to lose.

Like all Business for Unicorns courses, there’s a 100% money back guarantee if you don’t make a 10 TIMES RETURN on your investment.

If you don’t make back 10 TIMES the amount of money you invested over the next twelve months, we will give you your money back.

We don’t take your commitment for granted. And we are committed to your total success as you build the team of your dreams.


Q: How does the payment plan work?

A: Once you pay your initial deposit, we’ll bill you in three monthly installments based on the rate when you commit to the program. Your second payment will run automatically 30 days after your initial deposit, and the third payment in 60 days.

Q: I’m not an entrepreneur or freelancer, and I work for someone else. Will this information still be relevant to me?

A: Yes, this course is broadly applicable to anyone wanting to improve their communication skills. If you’re unsure if this course is going to be the right fit for this moment in your business’s life cycle, hit me up at [email protected] and we can talk it out.

Q: How do the 6 weeks of coaching and accountability work?

A: For 6 weeks after the Live 2-Day Workshop we provide you with support online and by phone/video chat. You will have access to a private Facebook group with the other participants where you can ask questions and find group support.

For accountability, you will receive a weekly email asking you to identify an aspect of the course you will focus on that week. When you need more personalized coaching and support you can schedule 15-minute coaching calls with Michael to help you overcome obstacles and ask targeted questions. In short, we’ll be working with you on a daily basis to make sure you’re actually seeing results and integrating the course content.

Q: What’s the deal with the 15-minute laser coaching calls? How often can we call you if we’re having problems?

A: As often as you want! Every week, we’ll have several hours of availability you can simply book if there’s something you want to talk about. If for some reason that availability doesn’t work, just let us know and we’ll find another time that works for you.

In our humble opinion, this access is worth way more than the cost of the entire program.

Still have questions? Let’s chat.