Clients For Life:

How To KEEP MORE OF your best clients Who Will Pay More, Stay Longer, and Grow Your Business For You

Virtual LIVE 6 Week Workshop

Starts Thursday, Oct. 1 (4pm - 6p)
Meets every Thursday (4pm - 6pm) through Nov. 5
Hosted Online Via Zoom

+ 6 Weeks of Online Coaching and Implementation Support

(October 1st- November 15th)

Hello there business-minded pal,

You know there’s only way to achieve the mission of your business and to create a life of personal freedom.

And that’s by creating the kind of business that attracts and keeps clients who love the work you do, understand your value, and are willing to commit to the long haul.

But that’s not something any of us are born knowing how to do.

Most business owners spend a lot of time working on marketing and sales. They focus on driving revenue and getting people in the door. And that’s obviously very important.

But most businesses spend little to no time focused on KEEPING their clients and customers for the long haul.

In fact, this is challenge is so widespread, it’s why we created this course. We want to show you exactly how to avoid this pitfall.

After all, with competition rising in every industry, no one will stay with a business that doesn’t completely satisfy their needs. Your clients have as many demands on their time and attention as you do. If they don’t feel like they’re getting TONS of value from working with you, they’ll happily leave you in the cold while they pursue other ways to fill their wants and needs…

This means that right now, you and your business are vulnerable. A single dropped ball can lead to major damage to your business’s long term prospects.

Here’s some data to show just how big of a deal this is:

  • For every customer complaint, there are 26 other unhappy customers that have remained silent. - Lee Resource
  • A dissatisfied customer will tell between 9-15 people about their experience - White House Office of Consumer Affairs
  • Around 13% of dissatisfied customers will tell more than 20 people. - White House Office of Consumer Affairs

Customer service standards have dramatically risen across all industries. Customers expect to be taken care of promptly, kindly, and competently. If you don’t have the systems in place to make sure this happens every single time, your business is at risk.

A single errant comment from an undertrained and disgruntled team member can have serious consequences for your long term relationships with your existing clients and the word of mouth in your community.

But it doesn’t have to be that way.

You see, there ARE things you can do to create a business that keeps your clients engaged and satisfied for the long haul.

There are ways you can create mutually satisfying relationships where both you and your clients achieve your goals and get incredible value out of your work together.

You can effectively train your team so you’re all on the same page about what great service looks like in your organization. This will set them up for success, so they can consistently execute the service standards, while still leaving room for their humanity.

In fact, there even techniques you can learn to recover from the inevitable missed expectations, and to make an irate client into a raving fan and zealot for your business.

But it’s not something you hear talked about much. After all, most people are dazzled by the sexiness of sales and marketing and driving revenue. Most businesses focus on the front end and inadvertently neglect their very best customers: the ones they already have.

Consider this:

> It costs 6-7 times more to acquire a new customer than retain an exisiting one. - Baine & Co.

> The probability of selling an existing customer is 60-70%. The probability of selling to a new prospect is 5-20% - Marketing Metrics

> The probability of selling an existing customer is 60-70%. The probability of selling to a new prospect is 5-20% - Marketing Metrics

>On average, loyal customers are worth up to 10 times as much as their first purchase. - White House Office of Consumer Affairs

And finally…

> A 5% increase in retention can improve a company’s profitability by 75% - Bain & Co.

While getting customers matters, it’s clear learning how to keep them can completely change your business. And your life!

PLUS if you nail the pillars of Customer Service, Community, and Culture, you’ll create a happy army of clients who will do your selling and marketing for you.

In Business For Unicorn’s Clients for Life course, we’re going to go deep in a live two day workshop and six weeks of online coaching.

We’ll show you how to:

  • Establish a culture that prizes the service mindset, inspires your team, and creates your personal dream business
  • Integrate a simple three step approach that will predictably and consistently create incredible customer service experiences
  • Develop feedback systems that help your business becomes a “learning machine” that’s always improving, every single day
  • Create opportunities for your clients to connect in a meaningful way to improve your retention AND results
  • Vision your dream customer experience… then make it reality
  • Systemize your customer service so you and your entire team succeed in every encounter
  • Handle client complaints in a way that strengthens your relationship and increases their commitment to your business

And we’re not satisfied to simply talk at you for a few days and then leave you to you to figure it out. This won’t be another one of those courses that leaves you with pages of notes, lots of good intentions, and zero implementation.

We’ll be with you every step of the way helping you implement these strategies into your business. With weekly modules that keep you focused, we’ll make sure you avoid overwhelm. Best of all, between our Facebook Group, Live Q&A, and unlimited 15 minute laser coaching calls, we’ll work with YOU to help you figure how what’s best for your business.


It’s no secret Mark Fisher Fitness has had some pretty unprecedented success.

What began in 2011 as a single personal trainer has gone on to become two locations in the New York City’s hyper-competitive market and over 1000 clients. In addition to being an honoree on Inc 500’s list of fastest growing companies in America, we’ve scored all sorts of local and national press for our business success and our quirky-ass culture.

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And while it’s true our eccentricity has driven our marketing, the real secret to Mark Fisher Fitness has always been in creating meaningful relationships. By focusing on customer service, building community, and creating a culture that reflects our values, we’ve not only attracted the right Ninjas (clients!), we’ve kept them.

FUN FACT: Business for Unicorns co-founder Michael Keeler spent years working all over the world for the Four Seasons hotel, one of the greatest customer service brands of all time. From day one, Keeler’s background in world-class hospitality has always been a foundational cornerstone of MFF.

From the minute we opened, we obsessed on how to take the best care possible of our Ninjas and give them the greatest experience possible every time they walked in the door. Our weekly tracking of Ninja satisfaction consistently blows away all industry standards.

And here’s what's great about all this…

There's no magic here.

These are learnable skills.

You can start creating systems in your business right now that will help create the business you’ve always wanted. You’ll have less stress, you’ll have more revenue, and you’ll be proud as hell of the way your business truly nurtures relationships.

In this course, we’re not just giving you our systems and clunkily fitting them onto your business.

Sure, you’ll get access to MFF’s done-for-you systems like our Super Service Principles of customer service, and our GLOWS and GROWS system for tracking feedback. We’ll give you access to every single system and document MFF uses to create our standard-setting customer service experiences.

But remember, we’ll be working with you step-by-step to create the right systems for your business.

Keeping your clients over the long haul is a confirmation that you’re honoring the promise of your business.

It means that the work you’re doing matters and your clients are genuinely getting value out of their work with you.

It means that you’ve created the kinds of customer service experiences that leave your clients' feelings supported and genuinely cared for.

It means you have a business you can feel proud of and you’re making an amazing living not simply through getting people to sign up, but by following through and delivering on results.

If these are the kinds of experiences you want for your clients...

If this is the kind of business you’d be proud to own…

If this is the life of personal freedom and professional fulfillment you want to live…

Click the link below and sign up right now for Clients For Life.

See you soon,

* Space is extremely limited to ensure ample attention to each course participant

Enroll Early to Save BIG Bucks!

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Expired Wednesday, September 9

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But don’t take our word for it...


"I have all these ideas and just Googling "Business Plan" was really overwhelming. Seeing it framed as questions, and having those questions explained anecdotally, made me feel like I could actually get my shit together." — Stephanie Prohaska

"I got insight into how to create and foster a culture. I always wondered how MFF managed to get so many like-minded employees and members." — Stephen Ashford

"My vision changed through the course of the workshop. I realized that my "hang-ups" were entirely too common. So common that I had to put them aside to move forward. [Michael’s insight] set off a cascade of emotions and fireworks in my brain." — Joe Gonzalez

Now here’s the best part… There’s truly NO risk.

You have nothing to lose.

Like all Business for Unicorns courses, there’s a 100% money back guarantee if you don’t make a 10 TIMES RETURN on your investment.

That’s right.

If you don’t make back 10 TIMES the amount of money you invested over the next twelve months, we will give you your money back.

Great customer service requires having the integrity to stand behind your services. If you truly believe in your services, it’s easy to take the risk on behalf of your clients.

Keeping your clients over the long haul is about so much more than increasing your revenues.


Q: Well SHIT, I can't make it. Will you be doing this again?

A: Not in 2020.

Q: How does the payment plan work?

A: Once you pay your initial deposit, we’ll bill you in three monthly installments based on the rate when you commit to the program. Your second payment will run automatically 30 days after your initial deposit, and the third payment in 60 days.

Q: I’m not an entrepreneur or freelancer, and I work for someone else. Will this information still be relevant to me?

A: Yes, this course is broadly applicable to anyone wanting to improve their communication skills. If you’re unsure if this course is going to be the right fit for this moment in your business’s life cycle, hit me up at [email protected] and we can talk it out.

Q: How do the 6 weeks of coaching and accountability work?

A: For 6 weeks during the course, we provide you with support online and by phone/video chat. You will have access to a private Facebook group with the other participants where you can ask questions and find group support.

For accountability, you will receive a weekly email asking you to identify an aspect of the course you will focus on that week. When you need more personalized coaching and support you can schedule 15-minute coaching calls with Mark to help you overcome obstacles and ask targeted questions. In short, we’ll be working with you on a daily basis to make sure you’re actually seeing results and integrating the course content.

Q: What’s the deal with the 15-minute laser coaching calls? How often can we call you if we’re having problems?

A: As often as you want! Every week, we’ll have several hours of availability you can simply book if there’s something you want to talk about.

If for some reason that availability doesn’t work, just let us know and we’ll find another time that works for you. In our humble opinion, this access is worth way more than the cost of the entire program.

👉  Still have questions? Email Mark, let's chat.  👈