For anyone who knows me in real life or follows me on the interwebz, it’s no secret I have a problem. You see… I’m a junkie. Every day I wake up and live a life of servitude to my addiction. It’s all consuming. It’s obsessive. And at times, it’s truly a burden for...
One of the most common issues I heard from business leaders in 2018 was how difficult it can be to create online content that gets traction. With so much noise on our social platforms these days and the rising cost of online advertising, it can harder than ever for...
Guest Post by Chris Burgess, Business for Unicorns Adjunct Faculty and Founder of Lift the Bar “People buy using emotion” is one the of the most common phrases in marketing and sales across the three different industries I have been lucky to have been a part...
The beginning of any relationship is always a delicate thing. You’re setting the tone for how things are going to go. Your actions and behaviors are telling the story of how you’ll be showing up for the other party. And understandably, the other party makes a lot of...
Most of us are crappy listeners. We think we’re paying attention, but we’re not. All too often we’re just waiting for our chance to talk. Or we’re judging what the other person is saying so that we can quickly agree or disagree. Or we are lost in our own mental...
When we look at the skillsets that make up “marketing,” we’re actually talking about many distinct creative and technical facilities; copywriting, building out “funnels,” analyzing FB ad performance, creating landing pages, writing value-building content, creating...
