The Power of Emotion on Purchasing Behavior

The Power of Emotion on Purchasing Behavior

Guest Post by Chris Burgess, Business for Unicorns Adjunct Faculty and Founder of Lift the Bar   “People buy using emotion” is one the of the most common phrases in marketing and sales across the three different industries I have been lucky to have been a part of....
How to Onboard New Clients for Long Term Relationships

How to Onboard New Clients for Long Term Relationships

The beginning of any relationship is always a delicate thing. You’re setting the tone for how things are going to go. Your actions and behaviors are telling the story of how you’ll be showing up for the other party. And understandably, the other party makes a lot of...
How to Build Instant Rapport and Trust by Being a Better Listener

How to Build Instant Rapport and Trust by Being a Better Listener

Most of us are crappy listeners. We think we’re paying attention, but we’re not. All too often we’re just waiting for our chance to talk. Or we’re judging what the other person is saying so that we can quickly agree or disagree. Or we are lost in our own mental...
BFU TV #4: NETWERRRRRRRKING

BFU TV #4: NETWERRRRRRRKING

Hi! It’s Mark! In this episode of Business For Unicorns TV, I talk about one of my all-time favorite topics; relationships! (Or netwerrrrrrrking.) “Networking” often has a dirty connotation. And this is probably because people often do it so poorly. I prefer the term...
BFU TV #3: DEVELOPING A TEAM OF SUPERHEROES

BFU TV #3: DEVELOPING A TEAM OF SUPERHEROES

In our last video blog, we talked about a few topics related to building and supporting your team. In this post, we’ll be taking a deep dive into how to set up systems to develop your team on an on-going basis. Although this can be time consuming, your job as the...
5 WAYS TO INCREASE YOUR SALES CONVERSION

5 WAYS TO INCREASE YOUR SALES CONVERSION

… AND EARN YOUR PROSPECT’S TRUST ON THE FIRST VISIT   For most brick-and-mortar fitness facilities, our greatest sales tool is the 1-hour personal consultation. Whether you call it a Success Session, or tour, or some other clever thing, the goal is to get a prospect...