Best Market for a Training Gym? (NOT What You Think)

Best Market for a Training Gym? (NOT What You Think)

And it’s totally upside down from conventional wisdom. (I’d sincerely love for you to give this a read and respond one way or the other ESPECIALLY IF YOU WANT TO CONFIRM I’M CORRECT jkjkjk.) Ya ready? “The easiest market to build a sustainable and high-margin...
Why Your Marketing Sucks (And How to Fix It)

Why Your Marketing Sucks (And How to Fix It)

It’s ok. Don’t beat yourself up! Not all of us had the good fortune to receive a BFA in musical theater, the widely accepted gold standard for education in fitness business excellence. *Mark humbly bows to you with a flourish of his top hat* Furthermore, the confusion...

Should You Offer a Free Trial?

Let’s dive head first into this hornet’s nest and answer another of the most common questions in all of Training Gymdom… Should you offer a free trial? Here’s how I suggest thinking about this… First off, we need to appreciate that unless you have some low barrier way...
Should You Have Your Prices on Your Website?

Should You Have Your Prices on Your Website?

Let’s talk about prices and websites. The Fitness Business Thought Leader Industrial Complex has many strong — and conflicting — opinions on this topic. Here my personal take. In a vacuum, your best bet is often something like this: “Prices start at X, but depend on...
How Much Should You Charge for Your Services?

How Much Should You Charge for Your Services?

If you’re in a market where the other options are low priced, volume gyms where people rent access to equipment. Now we know that’s not a fair comparison; you’re not selling equipment access, you’re selling coaching and accountability

How Do I Get More Referrals?

How Do I Get More Referrals?

Quick suggestion for you to get more referrals for your training gym… Long time readers know we’ve covered this topic in depth (article HERE), but in the spirit of giving you a quick takeaway, here’s your move: Instead of bribing clients to get you paying members,...