Sales & Marketing

You know, it’s very rare that I speak in absolutes when it comes to success as a training gym owner.  But this is one of those moments. Virtually all members of the Unicorn Society have made or are making this change. I promise you, this is a move you need to make...

And it’s totally upside down from conventional wisdom. (I’d sincerely love for you to give this a read and respond one way or the other ESPECIALLY IF YOU WANT TO CONFIRM I’M CORRECT jkjkjk.) Ya ready? “The easiest market to build a sustainable and high-margin...

Let’s dive head first into this hornet’s nest and answer another of the most common questions in all of Training Gymdom… Should you offer a free trial? Here’s how I suggest thinking about this… First off, we need to appreciate that unless you have some low barrier way...

Let’s talk about prices and websites. The Fitness Business Thought Leader Industrial Complex has many strong — and conflicting — opinions on this topic. Here's my personal take. In a vacuum, your best bet is often something like this: “Prices start at X, but depend on...

Quick suggestion for you to get more referrals for your training gym… Long time readers know we’ve covered this topic in depth (article HERE), but in the spirit of giving you a quick takeaway, here’s your move: Instead of bribing clients to get you paying members,...

If you’re looking to build a thriving business, the marketing piece is actually pretty simple.  First, there need to be some systems that alert people to your existence. Then there needs to be some systems that help your prospects come to like and trust you over time....

In this video, I break down the three questions you MUST answer to effectively market your business. Give it a watch and let me know what you think in the comments below. (And for those that prefer to read or simply want to get the gist without watching the full...

If there’s one goal all businesses have in common, it’s to get more clients and customers.  And yet many business owners are reluctant to get serious about marketing. After all, most people don’t open up a business because they want to become marketers. For obvious...

When we look at the skillsets that make up “marketing,” we’re actually talking about many distinct creative and technical facilities; copywriting, building out “funnels,” analyzing FB ad performance, creating landing pages, writing value-building content, creating...

Oh booooy I’m excited for this one. For this week’s episode of Business for Unicorns TV, we have MFF’s “Minister of Belief” Brian “The Manimal” Patrick Murphy. (Yep. He has not one, but TWO unicorn names.) There are few topics more important to master in all of...