MFF’s Best Blog Post of 2018 (And What You Can Learn From It)

MFF’s Best Blog Post of 2018 (And What You Can Learn From It)

One of the most common issues I heard from business leaders in 2018 was how difficult it can be to create online content that gets traction. With so much noise on our social platforms these days and the rising cost of online advertising, it can harder than ever for...
The Power of Emotion on Purchasing Behavior

The Power of Emotion on Purchasing Behavior

Guest Post by Chris Burgess, Business for Unicorns Adjunct Faculty and Founder of Lift the Bar   “People buy using emotion” is one the of the most common phrases in marketing and sales across the three different industries I have been lucky to have been a part...
How to Onboard New Clients for Long Term Relationships

How to Onboard New Clients for Long Term Relationships

The beginning of any relationship is always a delicate thing. You’re setting the tone for how things are going to go. Your actions and behaviors are telling the story of how you’ll be showing up for the other party. And understandably, the other party makes a lot of...
How to Build Instant Rapport and Trust by Being a Better Listener

How to Build Instant Rapport and Trust by Being a Better Listener

Most of us are crappy listeners. We think we’re paying attention, but we’re not. All too often we’re just waiting for our chance to talk. Or we’re judging what the other person is saying so that we can quickly agree or disagree. Or we are lost in our own mental...
BFU TV #4: NETWERRRRRRRKING

BFU TV #4: NETWERRRRRRRKING

Hi! It’s Mark! In this episode of Business For Unicorns TV, I talk about one of my all-time favorite topics; relationships! (Or netwerrrrrrrking.) “Networking” often has a dirty connotation. And this is probably because people often do it so poorly. I prefer the term...