In nearly every type of business, it is essential to position yourself as an authority. You are an expert on solving a specific problem for your customers and you are asking them to trust you with their time, attention and money. The first question any...
Behold! Some useful and provocative business musings to make your life and business better. ************************ Beware Of Advice From Successful, Lucky Idiots A strong operator can handle a crappy market. An amazing market can prop up a sloppy operator. The right...
We all know word of mouth from satisfied customers is the cheapest, easiest, and best way to grow your business. In fact, it’s not uncommon for a relatively new business owner to brag about “not doing any marketing.” And to be sure, organic growth from word of mouth...
You have heard the expression cash is king, right? Well, in business that couldn’t be more true. Let’s start with the basics. What is cash flow? Cash flow is the total amount of money being transferred into and out of your business on a...
For anyone who knows me in real life or follows me on the interwebz, it’s no secret I have a problem. You see… I’m a junkie. Every day I wake up and live a life of servitude to my addiction. It’s all consuming. It’s obsessive. And at times, it’s truly a burden for...
In the first part of our deep dive into public speaking, we covered how to create a structure that sets you up for success. By crafting a strong opening and ending, logically ordering your content, and designing a strong slide deck, you’re off to a great start. (Did...
![Why Should People Listen to You? [5 Strategies for Establishing Your Credibility and Authority.]](https://www.businessforunicorns.com/wp-content/uploads/2019/06/Credibility-Graphic-1080x675.jpeg)
