What Should Happen EVERY Session?

Now, we all know that we should have “standard operating procedures” for our training gyms. But sometimes, this can feel overwhelming. Even the term “standard operating procedure” can sound daunting. The good news is that if you do this right, it should be simple....

MF’s Favorite Books for Training Gym Owners

A few thoughts on this list: Want to learn more about how I get through so many books? Lucky you! Since writing the original version of this post, I’ve outlined my entire system in this post HERE (NOTE: This too needs an update, but it’s a solid overview). This list...

Time Away From Your Business…

First off, in case you missed it on the socials, I’m proud to announce I’ve recently become an investor in Alloy Personal Training, an emerging fitness franchise. I’m really excited about this opportunity. I expect to learn many lessons and become even more helpful to...

The Time I Felt Lowest About Myself (and MFF)

I’ve recently found myself digging into the rabbit hole of “mimetic theory” and the work of philosopher Rene Girard. Girard was a professor at Stanford and was a big influence on a few Silicon Valley luminaries. I was vaguely familiar with his work, but after reading...

Takeaways from Miami [Unicorn Society Retreat]

  Spending a few days with some of our training gym owners, enjoying Miami, and working on our businesses is more fun than a barrel of monkeys on LSD! In addition to our usual quarterly planning session, this meet-up’s topic was leadership.  As usual, the BFU...

Easy Actionable Tip [Quick]

Keeping this one super quick today, as we’re in prep mode for our first Unicorn Society retreat of 2022. And that means I’m living dat good Miami life with the other unicorn-lovers! But worry not, I shan’t leave you hanging without any Thursday goodness. Today’s...