I Changed My Mind

In today’s missive, we’re going to cover five topics where I’ve changed my mind over the past 10 years of running MFF. But first, I wanted to remind you we’ve got a truly awesome virtual event coming up.  If you’ve ever wanted to peel back the curtain and go behind...

What Are The Best Business Finance Books For A Training Gym Owner?

In that particular missive, I made an important point: once you’re making money with your training gym, you need to know how to leverage it over time. And I stand by that logic! BUT To make money in your training gym, you need to have a basic understanding of business...

Thank you

Keeping today short because I hope you’re enjoying your last week of summer. Long time readers know I’m usually in the desert this time of year at Burning Man. I’m skipping this year’s “Rogue Burn,” so no desert for me, alas. But I’m nonetheless semi-off grid. And I’m...
I Messed This One Up…

I Messed This One Up…

Let’s discuss something I could have done better during MFF’s first 9+ years. You see, I will forever identify as an artist. I want MFF to be the most human business possible. I don’t want to overly constrict our operations by forcing people into the straight jack of...
Why MFF Closed a Location [$500k Lesson]

Why MFF Closed a Location [$500k Lesson]

Got a personal story today with some takeaways for your training gym… As a lot of you know, MFF was shot out of a cannon from the moment we hit the ground running. We hit $1m in our very first year in business. And by year four, we broke $4m in a single location.  We...