DEAR FITNESS INDUSTRY

DEAR FITNESS INDUSTRY

[Originally Posted October 2016, Updated June 2018] Dear Fitness Industry, Am I invisible? Every day I see your ads online, on TV, and in the street, but none of them seem to be for me. I can see you, can you see me? I know you are a big industry with lots of...
THE ULTIMATE BRAND BLUEPRINT

THE ULTIMATE BRAND BLUEPRINT

The Ultimate Brand Blueprint: How Design Your Brand to Attract Your Ideal Customer   One of the biggest mistakes fitness businesses make (particularly small ones) is that they don’t spend enough time designing and strengthening their brand. Before we get started,...
THE ONE THING YOU MUST KNOW FOR UNREASONABLE BUSINESS SUCCESS

THE ONE THING YOU MUST KNOW FOR UNREASONABLE BUSINESS SUCCESS

Sorry for the linkbaity title. But there really is one thing you must know. First, let’s think about your death. You’re gonna die one day. So am I. What type of impact do you want to make on the world while you’re here? Whether you own a business or work for a...