In nearly every type of business, it is essential to position yourself as an authority. You are an expert on solving a specific problem for your customers and you are asking them to trust you with their time, attention and money. The first question any responsible...
Branding
The Ultimate Booklist for Entrepreneurs: 48 Books to Supercharge Your Business
For anyone who knows me in real life or follows me on the interwebz, it’s no secret I have a problem. You see… I’m a junkie. Every day I wake up and live a life of servitude to my addiction. It’s all consuming. It’s obsessive. And at times, it’s truly a burden for...
MFF’s Best Blog Post of 2018 (And What You Can Learn From It)
One of the most common issues I heard from business leaders in 2018 was how difficult it can be to create online content that gets traction. With so much noise on our social platforms these days and the rising cost of online advertising, it can harder than ever for...
THE BIGGEST PROBLEM FOR PERSONAL TRAINERS
Being a personal trainer is a tough job. I’ve never done it, but I’ve been in the business long enough to see how challenging it is. You have to be energetic but chill. You have to be demanding yet compassionate. You have to be informed but remain curious. Clients...
3 LESSONS LEARNED FROM RUNNING THE WORLD’S ONLY UNICORN FITNESS CULT IN 2016: THE MICHAEL EDITION
Welcome to Part 2 of our lessons learned from 2016. Miss Mark’s Edition? Check it out here. Damn. What a year it’s been. Happy reading! Michael’s Lesson # 1: Some parts of your business are never done. Get used to it. I used to believe the myth that if you work...
DEAR FITNESS INDUSTRY
[Originally Posted October 2016, Updated June 2018] Dear Fitness Industry, Am I invisible? Every day I see your ads online, on TV, and in the street, but none of them seem to be for me. I can see you, can you see me? I know you are a big industry with lots of...
THE ULTIMATE BRAND BLUEPRINT
The Ultimate Brand Blueprint: How Design Your Brand to Attract Your Ideal Customer One of the biggest mistakes fitness businesses make (particularly small ones) is that they don’t spend enough time designing and strengthening their brand. Before we get started,...
THE ONE THING YOU MUST KNOW FOR UNREASONABLE BUSINESS SUCCESS
Sorry for the linkbaity title. But there really is one thing you must know. First, let’s think about your death. You’re gonna die one day. So am I. What type of impact do you want to make on the world while you’re here? Whether you own a business or work for a...