You May Unsubscribe…

by BFU Assistant

You can usually trust this missive for a weekly heapin’ of actionable fitness business know-how. But long time readers know your friendly author’s commitment to a never-ending liberal arts education.

You see, if you want to win at your business — and be the best human you can — you need to put some time into topics a wee bit larger than the best CTA verbiage for the third text message outreach in your follow-up funnel.

NOTE: You can totally overdo this btw. You should totally spend much of your con ed time getting into the weeds of tactics and execution and 1% better-ing every piece of your training gym. So don’t take this as an excuse to skip mastering the skills required to move your biz forward. 😉

However…

As MF’s maxim #37 states, we are all practical moral philosophers.

To that end, I want to share a few pieces I’ve read over this past year that have left me grappling with how game theory and AI intersect with ethics and the future we’re creating.

*cue blank stare from many peeps*

Sound boring? Worry not, we’ll be back to unpacking training gym greatness next week, I promise!

But for those with an appetite for brain puzzles, please enjoy these three pieces:

  • The Last Question – This Isaac Asimov short story zooms out to a massive timescale. As you may imagine, this leads to some big philosophical questions. It’s only 13 pages, but there’s much to unpack.
  • Crystal Nights – This short story explores what happens if — or when, depending on your point of view — we create sentient artificial intelligence. Far out there? Maybe. But if we DO manage to create inorganic consciousness, this story illuminates some of the moral challenges that will need to be navigated.
  • Meditations on Moloch – If you manage to read this whole piece, let me know and we can discuss notes. It’s long. It’s practically a short book. But it covers some important and troublesome observations; specifically, how independent agents pursuing rational self-interest can take down an entire system. It explains many of the challenges we’re having as a society and a planet.

Thank you for trusting me for going so off-topic. I believe these pieces are worth your time.

Love your brain, love your heart,

Mark

PS If you’re interested in making more income and a bigger impact with your training gym and maybe occasionally discussing the intersection of technology and global trends with the fate of the human race, there are two ways we can work with you:

The Unicorn Society

Business Coaching

Comments

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Related Posts

A (Counter-Intuitive) Facilities Tip…

Here’s a quickie pro–tip to best nurture your facility. When making improvements, don’t do everything all at once. If you’re anything like me, you like to get THINGS DONE. FAST. (I have many lovely qualities. Patience is not among them.) So when I’m thinking about...

“It Worked So Well, I Stopped Doing It!”

First up, want to give you a gentle reminder, you have until tomorrow to sign up for my upcoming time management workshop and save $200. I’ll be hosting it over Zoom on January 7th from 10am est to 5pm est. Although live attendance is strongly encouraged, we will be...

Who We Are

We’re just a few days away from the closing of the Early Bird window for the Unicorn Society’s 2023 enrollment… So I want to shamelessly talk about the humans who provide the BFU coaching magic.  If you’re looking for support in growing your training gym, you have one...

Exactly What I Track (Personal, Financial, Business)

First off, reminder: this is one of your only chances of the year to join a crew of some of the fitness industry’s most successful gyms AND get personal coaching from Michael Keeler, Pete Dupuis, Ben “the Secret Weapon” Pickard, and yours truly.  To learn more about...

Top Lessons From A Unicorn Society Member Turned COO

Today we have a guest post from BFU coach (and now COO!), Ben “The Secret Weapon” Pickard.  Ben was a client for many years. Since we just opened up enrollment for the 2023 Unicorn Society, I’ve asked him to share a bit about his experience. He also includes one super...

3 Takeaways From My #1 Tool [I Legit Cried To My Wife]

I had a pretty intense experience recently… For the first time in years –– possibly since I wrote them –– I went into old journals and reviewed my planned 5-year goals from ten years ago. The years described were 2017- 2020 (written in 2012-2015). As I flipped through...