Make Me Feel Welcomed

by Michael Keeler

Michael here. It’s been a while. Happy September!

Let’s chat about first impressions. 

Have you ever been to a traditional Japanese restaurant? 

Their front door almost always has a bell or buzzer to announce that someone has entered.

Then you are ALWAYS greeted by every employee with the expression “irasshaimase” meaning “welcome, please come in”. 

How great does that feel?

Walking into a restaurant and being greeted by a warm, unanimous embrace by every staff member acknowledging your present and welcoming you in. 

Pretty cool.

Wouldn’t it also be rad if clients at our gym recevied a similar first impression every time they walked throught the door?

Here’s why this Japanese tradition works so well…

The bell is impossible to ignore. Everyone in the room knows at once that someone has entered. Then, (here’s the most important part) it is culturally unacceptable NOT to shout “welcome.” 

Each staff member would appear rude as the one person who didn’t shout “welcome, please come in!” It’s a cultural norm that has been established over MANY years. 

So, if you want to create a similar first impression, first you have to buy bell or buzzer for your door.

Then, you would create one single phrase that every staff person in the room MUST shout EVERY time someone walks in the doors. 

We want team members who don’t follow this norm to be uncomfortable. 

Training your team starts with “Come on, give it a try – it’ll be fun. Let’s try this for a week.” A week later, it feels less weird. 

Then you say “Okay, let’s keep going. How about for the rest of the month?” 

A month later it doesn’t feel weird at all. In fact, hearing a bell at the door and screaming “welcome!” feels like business as usual – this is how we do things around here now.

Building a new cultural norm in your business takes time. But once it’s fully adopted, it will be hard to remember life without it. 

Now, go turn your team into super hosts!

Comments

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Related Posts

Seen My *Newest* Project? [Gym World Worldwide]

Keeping it brief today, but wanted to be sure you saw my newest project. That’s right… MOAR MF CONTENT! My pals John Franklin and Mateo Lopez from Kilo have joined forces with yours truly to start a new kind of fitness industry YouTube show: Gym World Worldwide! We...

My Birfday!

But Monday was my birthday.  I’ve cheated death.  Yet again!! Between my birthday and the time management workshop I did a few weeks back, I’ve got time on the brain. To that end, I wanted to share a resource with you that can help you use your time more effectively....

MF’s *Book* (!!!) Is HERE

I’ve completed the book! It’s done! Huzzah! CLAIM YOUR COPY Now as a loyal subscriber, here’s a warning: this book is a compilation of BFU emails written over a two year period. This means if you luuuurve this here weekly email, you may have already read all these...

Happy New Year [FREE Resource]

First things first, it’s not too late to grab a spot for my time management workshop. I’ll be making the magic this coming Saturday, Jan 7th from 10am to 5pm est virtually on Zoom. Although live attendance is strongly encouraged, all registrants will get the recording...

MF’s Fave Books Of 2022 (And Complete Reading List And Year End Notes)

As we come to the end of the year, I always reflect on which books had the biggest impact on me over the previous twelve months. So with that in mind, here’s my final “best of” email for 2022, where I share my favorite books of the year. First off, I can’t honestly...

Most Popular Podcasts

I hope you’re getting some extra downtime with your family as 2022 winds down. Since I know you may have a bit more free time on your hands over the holidays, I wanted to share some of our most popular BFU podcasts of 2022 (as determined by downloads). For your...