Sometimes members terminate their agreement. And most of the time, they’re not runnin’ out of the joint cursing you off. (At least I hope.)
The next time you have a member terminating because they’re moving or their financial circumstances changed or even because they just want something different…
Ask if they’d be willing to leave you a review.
This may seem like a weird time.
But again, more often than not, they’ve had a good time training with you. Explain that small businesses live and die by the power of online reviews. Even if your business is no longer a love match (for now!), they’ll usually be happy to do it as a parting “thank you.”
The key here is you want to make this SUPER easy for them.
Be sure to send them a direct link via email and/or text to make it as easy as possible. And consider doing at least one gentle follow-up.
NOTE: This works best when you get a verbal commitment during their exit interview. Otherwise you’ll see a meaningfully lower percentage follow through.
NOTE 2: Do an exit interview with terminating members to get feedback, assure them they are still loved, and tell them you hope you’ll be seeing them soon. 🙂
Love you unconditionally,
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