Startup Bootcamp: How To Start Or Grow A New Business

Your Step-By-Step Course For Building a Profitable Business You Love

Hello There Superhuman,

You want your life to have a purpose. You’re driven to share your unique passions and skills with the world.

And you think that starting a business is going to be your path to fulfilling that vision.

Maybe you just have the seed of an idea or you’ve started your business in the last few years, but you don’t feel like you have a clear direction. With so many decisions to make and with so much at stake, you find yourself often challenged by analysis paralysis–unsure of your next move and not sure how to ask for help. 

Starting and growing a business offers the promise of personal freedom and fulfillment, but the road to success is often littered with setbacks and disappointments.

To make matters worse, the odds are against you. 

In fact, a whopping 8 out of 10 businesses fail in the first 18 months. 

You want to take the leap to start or grow your business but you don’t want to be part of that 80%. In an ideal world, you want to learn from the missteps of others to make sure your business can survive the long-haul.

With so much competition and countless pitfalls, it is more important than ever to have a clear roadmap for starting and growing your business.

According to Forbes, here are the top 5 reasons most businesses fail: 

  • Reason #1: Not really in touch with customers through deep dialogue
  • Reason #2: No real differentiation in the market (read: lack of unique value propositions)
  • Reason #3: Failure to communicate value propositions in clear, concise and compelling fashion
  • Reason #4: Leadership breakdown at the top (yes — founder dysfunction)
  • Reason #5: Inability to nail a profitable business model with proven revenue streams (source)


You don’t have to make the same mistakes.

It is possible to build a business that anticipates common obstacles and gets you to your goals faster, with less stress.

One of the greatest tools for entrepreneurs and business owners is a business plan.

You might be thinking, What is so magical about a business plan?

That’s just it, there isn’t anything special about the actual document, the value of a business plan is the process you go through to create it.

Taking the time to thoughtfully consider each aspect of your business helps you set realistic goals and anticipate obstacles. The process of creating a business plan is the process of creating your business. The key decisions you need to make when building a business plan are the key decisions you need to make if you want to start or grow a profitable business.

In fact, surveys have suggested that having a solid business plan doubles your chances of success. 

Plus, entrepreneurs with a clear direction for their business make decisions faster, attract more investors, and experience less stress as their business grows.  Sounds pretty great, right?

In Business For Unicorn’s Startup Bootcamp course, we’re going to go deep in a live one-day workshop and three months of online coaching.

We’ll show you how to:

  • Create a robust business plan to start or grow your business.
  • Get your business off the ground with solid systems to help you grow.
  • Clarify the mission, vision, and values that drive your business.
  • Build or grow an audience and client base with a dynamic marketing plan.
  • Articulate your unique value so that you become an expert in your field.
  • Learn the basics of money management and financial best practices.
  • Identify key metrics that you can use to drive your business growth.
  • Design strategies for scaling your business to six figures and beyond.

And so much more…

And we’re not satisfied to simply talk at you for a few days and then leave you to you to figure it out. This won’t be another one of those courses that leave you with pages of notes, lots of good intentions, and zero action.

We’ll be with you every step of the way helping you implement these strategies into your business. With weekly modules that keep you focused, we’ll make sure you don’t get overwhelmed. Best of all, between our Facebook Group, Live Q&A, and unlimited 15-minute laser coaching calls, we’ll work with YOU to help you figure how what’s best for your business.


It’s no secret Mark Fisher Fitness has had some pretty unprecedented success.

What began in 2011 as a single personal trainer has gone on to become two locations in the New York City’s hyper-competitive market with over 1000 clients. In addition to being an honoree on Inc 500’s list of fastest growing companies in America, we’ve scored all sorts of local and national press for our business success and our quirky-ass culture.

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And the backbone of Mark Fisher Fitness is our ability to have a clearly articulated vision of where we are heading. By having a focused mission statement, goals, and key metrics we’ve been able to manage our growth instead of being overwhelmed by it. 

FUN FACT: Business for Unicorns co-founder Michael Keeler spent years working with nonprofit organizations as a strategic planner, helping those organizations create business plans focused on building strong relationships and growth. From the inception of Mark Fisher Fitness, Michael has brought those strategic skills to his role at MFF, guiding the company every step of the way.

And here’s the best news of all… None of this requires magic powers.

Starting and growing a business is a series of learnable skills.

You will start building or growing your business on the very first day of this course. You will instantly have more clarity about the key decisions you need to make for your business and be better equipped to make them. You’ll be surrounded by other business owners who will act as your extended support network–amplifying your learning by sharing their experience with you over the length of the course. 

In this course, we’re not just giving you the systems we use at MFF so you can clumsily adapt them to your business. 

You’re getting all the business planning tools we use at MFF, plus our vast reservoir of knowledge gathering from years of experience coaching other business owners just like you. The combination of our hands-on experience as entrepreneurs and the knowledge we have acquired from working with other businesses ensures that you will have all the resources you need to develop the badass business plan of your dreams. 

And don’t forget, the work doesn’t end with creating your business plan. We’ll be working with you step-by-step for three months to help you implement those strategies into your business.

Here’s What You Get

  • Live 1-Day Kickoff Event Hosted in New York City on January 14, 2018
  • 3 Months of Coaching and Implementation Support from January 15 – April 1, 2018
  • Daily emails and a private Facebook group to keep you achieving your goals
  • Biweekly Facebook Live Q&A sessions
  • Access to Weekly Individual Laser Coaching Calls with Michael and Mark
  • A supportive network of entrepreneurs and leaders to help you grow your business


Week of Enrollment
3 Payments of $349

*** BEST PRICE ***

SAVE $150 

Advanced Registration
3 Payments of $299
 (Ends Sunday, January 7)


Early Bird Discount Countdown








But don’t take our word for it...


“I have all these ideas and just Googling “Business Plan” was really overwhelming. Seeing it framed as questions, and having those questions explained anecdotally, made me feel like I could actually get my shit together.” — Stephanie Prohaska

“I got insight into how to create and foster a culture. I always wondered how MFF managed to get so many like-minded employees and members.” — Stephen Ashford

“My vision changed through the course of the workshop. I realized that my “hang-ups” were entirely too common. So common that I had to put them aside to move forward. [Michael’s insight] set off a cascade of emotions and fireworks in my brain.” — Joe Gonzalez

Now here’s the best part… There’s truly NO risk.

You have nothing to lose.

Like all Business for Unicorns courses, there’s a 100% money back guarantee if you don’t make a 10 TIMES RETURN on your investment.

That’s right. If you don’t make back 10 TIMES the amount of money you invested over the next twelve months, we will give you your money back.

Building a profitable business you love requires lots of risks. This isn’t one of them. 

The time you spend creating a robust business plan will pay off tenfold, we guarantee it.

Don’t keep the world from seeing what you have to offer. Your business can be the key to a fulfilling life’s mission, and you deserve to have a clear roadmap for how to get there.

This isn’t a dress rehearsal. Your life is happening right now.

If you have a business seed you want to plant, let’s do it together. 

If you have already planted that seed and it needs more food and water, let’s do it together.

If you are just confused, scared, or not sure how to start, great, let’s do it together.

Click the link below and sign up right now for Startup Bootcamp.

Let’s f*cking do this!

* Space is extremely limited to ensure ample attention to each course participant


Week of Enrollment
3 Payments of $349

*** BEST PRICE ***

SAVE $150 

Advanced Registration
3 Payments of $299
 (Ends Sunday, January 7)


Early Bird Discount Countdown









Q: Well SHIT. I’m out of town that day. Will you be doing this again?

A: Not sure yet about 2018. But maybe one day if there’s sufficient interest?


Q: Can I do Startup Bootcamp if I can’t attend the 1 Day Live Workshop?

A: There is a streaming, online option available exclusively for Unicorn Society members.

This is a monthly membership that includes exclusive events, exclusive access to Mark and Michael, and all Business for Unicorns content and events over a 12 month period. For more information about the program, application details, and next enrollment opportunity, email Michael directly at [email protected].


Q: How does the payment plan work?

A: Once you put down your deposit for Startup Bootcamp, we’ll bill you in three monthly installments based on the rate when you commit to the program. Remember, the Super Early Bird ends on Sunday, November 26, so be sure to sign up ASAP if you want to save over $450 dollars.


Q: I’m not an entrepreneur or freelancer, and I work for someone else. Will this information still be relevant to me?

A: Probably.

It really depends on your relationship with your boss, but if you have any ability to help create and influence the business strategy in your business, this course would not only be beneficial, it will make you hugely more valuable to your organization.

Trust us, bosses love when you do this kind of thing.

If you’re not in a position to change the systems in a meaningful way, this may not be the best fit.


Q: What’s the deal with the 15-minute laser coaching calls? How often can we call you if we’re having problems?

A: As often as you want!

Every week, we’ll have several hours of availability you can simply book if there’s something you want to talk about. If for some reason that availability doesn’t work, just let us know and we’ll find another time that works for you.

In our humble opinion, this access is worth way more than the cost of the entire program.


Q: How does the Startup Bootcamp on-going coaching program work?

A: The coaching program will be done totally online and focus on one module and action step at a time over 13 weeks on a private Facebook group for attendees. The goal of the program is to help you actually implement the strategies you define throughout the course into your business in “bite size” chunk.

In addition, Mark and Michael will be in the Facebook group to answer any and all questions so we can be sure you’re using the system as best you can for your personal situation and goals. We’ll also be there to help you come back if you fall off the wagon, or help you adjust as needed based on the inevitable obstacles that will come up.

Lastly, we’ll also host biweekly Facebook Live Q&A’s in the group to answer any questions you may have.

In short, we’ll be working with you on a daily basis to make sure you’re actually seeing results and integrating the program.

Still have questions? Email Michael, let’s chat.