Welcome to Business for Unicorns, a blog created by the co-founders of Mark Fisher Fitness to share lessons learned while building one of the fastest growing companies in America (Shout to Inc. 500!). Our ultimate goal is to help fitness business owners create remarkable service cultures by taking world-class care of their clients and team. Our proven methods drive massive business growth and help owners live the life they envision.

Fair Warning: We promise top notch content that will help you create next-level success in your business, but we’re also bat-shit crazy, curse like sailors, talk alot about unicorns, magic, and “feelings”, and don’t plan to use an editor (so there WILL be typos). If that doesn’t sound like your cup of tea, you should close this browser immediately and we hope you have a kick-ass day.

If you still want to play with us, Welcome to Business for Unicorns!


Is AI taking your job? Maybe…?

Below are some bold predictions about how artificial intelligence platforms like ChatGPT3 and DALL-E are going to impact your work as a gym owner. You and your staff will still play the most important role. The “human stuff” will be hard and probably impossible to...

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Is AI taking your job? Maybe…?

Below are some bold predictions about how artificial intelligence platforms like ChatGPT3 and DALL-E are going to impact your work as a gym owner. You and your staff will still play the most important role. The “human stuff” will be hard and probably impossible to...

How To Use Public Speaking to Establish Authority and Grow Your Business (Even If You Hate Speaking In Public): Part 2

In the first part of our deep dive into public speaking, we covered how to create a structure that sets you up for success. By crafting a strong opening and ending, logically ordering your content, and designing a strong slide deck, you’re off to a great start. (Did...