Episode 35: Going “All In” with Aaron Hinde

In 2011, Dr. Aaron Hinde left his lucrative $350k a year sports chiropractic practice to push the chips “all in” with business partner and fellow Santa Cruz native Orion Melehan to enter an industry with a failure rate of 99%...the beverage industry. With zero beverage experience and high hopes of creating the next Billion dollar beverage brand, he moved his family off the grid…literally. With two kids he downsized his life to live in a 400 sq. foot home with no power and no income.

Obsessed with producing high quality, efficacious, and niche functional lifestyle drinks to replace the high sugar, high caffeine and artificially laden energy and “sports” drinks he saw on the market.

LifeAID products are currently sold in tens of thousands of accounts, have 550,000+ active engaged followers on social media, and was ranked in the Inc 500 fastest growing companies in the US three years in a row.

Episode 35: Going “All In” with Aaron Hinde

In 2011, Dr. Aaron Hinde left his lucrative $350k a year sports chiropractic practice to push the chips “all in” with business partner and fellow Santa Cruz native Orion Melehan to enter an industry with a failure rate of 99%...the beverage industry. With zero beverage experience and high hopes of creating the next Billion dollar beverage brand, he moved his family off the grid…literally. With two kids he downsized his life to live in a 400 sq. foot home with no power and no income.

Obsessed with producing high quality, efficacious, and niche functional lifestyle drinks to replace the high sugar, high caffeine and artificially laden energy and “sports” drinks he saw on the market.

LifeAID products are currently sold in tens of thousands of accounts, have 550,000+ active engaged followers on social media, and was ranked in the Inc 500 fastest growing companies in the US three years in a row.

Episode 35: Going “All In” with Aaron Hinde

In 2011, Dr. Aaron Hinde left his lucrative $350k a year sports chiropractic practice to push the chips “all in” with business partner and fellow Santa Cruz native Orion Melehan to enter an industry with a failure rate of 99%...the beverage industry. With zero beverage experience and high hopes of creating the next Billion dollar beverage brand, he moved his family off the grid…literally. With two kids he downsized his life to live in a 400 sq. foot home with no power and no income.

Obsessed with producing high quality, efficacious, and niche functional lifestyle drinks to replace the high sugar, high caffeine and artificially laden energy and “sports” drinks he saw on the market.

LifeAID products are currently sold in tens of thousands of accounts, have 550,000+ active engaged followers on social media, and was ranked in the Inc 500 fastest growing companies in the US three years in a row.

Episode 35: Going “All In” with Aaron Hinde

In 2011, Dr. Aaron Hinde left his lucrative $350k a year sports chiropractic practice to push the chips “all in” with business partner and fellow Santa Cruz native Orion Melehan to enter an industry with a failure rate of 99%...the beverage industry. With zero beverage experience and high hopes of creating the next Billion dollar beverage brand, he moved his family off the grid…literally. With two kids he downsized his life to live in a 400 sq. foot home with no power and no income.

Obsessed with producing high quality, efficacious, and niche functional lifestyle drinks to replace the high sugar, high caffeine and artificially laden energy and “sports” drinks he saw on the market.

LifeAID products are currently sold in tens of thousands of accounts, have 550,000+ active engaged followers on social media, and was ranked in the Inc 500 fastest growing companies in the US three years in a row.

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5 Quick(ish) Thoughts On Luck, Survival, and Success

Behold! Some useful and provocative business musings to make your life and business better. ************************ Beware Of Advice From Successful, Lucky Idiots A strong operator can handle a crappy market. An amazing market can prop up a sloppy operator. The right...

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What’s Cash Flow And Why Should You Give A Sh*t?

You have heard the expression cash is king, right? Well, in business that couldn't be more true. Let's start with the basics.   What is cash flow?   Cash flow is the total amount of money being transferred into and out of your business on a regular basis....

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MFF’s Best Blog Post of 2018 (And What You Can Learn From It)

One of the most common issues I heard from business leaders in 2018 was how difficult it can be to create online content that gets traction. With so much noise on our social platforms these days and the rising cost of online advertising, it can harder than ever for...

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10 Quick Tips for Building Community

In the past year, I’ve worked with over one hundred business leaders. And in all of those interactions, there was one topic that arose the most frequently. Every business owner wants to know how to build community. It’s not enough these days to just have a solid...

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Want to Manage Your Time Better? Start Here.

You know what’s crazy? Time. It’s your only completely non-renewable resource. You can get more energy by resting. And you can always earn more money. But once time is gone… that’s it. If you’re serious about using your time well, it’s important to start by analyzing...

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5 Phrases That Will Make You A Better Leader

  As a leader, you have an outsized impact on those around you. That impact can be a positive one in which you help others be more productive, empowered and inspired. Or your impact can be a negative one leaving those you lead feeling confused, frustrated or...

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Our Free System for Managing Customer Experience

  At Mark Fisher Fitness (MFF) feedback is our greatest currency. When we foster an open dialogue between our team and our Ninjas (aka clients) our culture and community thrive as a result. With the currency of feedback, you can buy what we all seek in our...

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The Power of Emotion on Purchasing Behavior

Guest Post by Chris Burgess, Business for Unicorns Adjunct Faculty and Founder of Lift the Bar   “People buy using emotion” is one the of the most common phrases in marketing and sales across the three different industries I have been lucky to have been a part...

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All Models Are Wrong, Some Are Useful

  All models are wrong but some are useful. I’ve used this phrase a million times when talking about business models because it sounds super smart. But I wasn’t sure where it came from. So so I did a little digging. Turns out, this axiom was made popular by...

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How to Completely Change Your Relationship to Feedback

I am an education junkie. Show me a workshop, book or conference that could help me expand my thinking or help me make a better impact on the world and I am all in. Recently I went to the best conference I’ve attended to date -- the 2018 WorkHuman Conference, created...

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Stop Doubting Yourself: 10 Ways to Overcome Analysis Paralysis

We all do it. Faced with a tough decision, we pause to think about it. Then we keep thinking about it, and thinking about it, and thinking about it. We analyze to the point where we’re incapable of making a decision and taking action. Some of us rarely find ourselves...

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How to Onboard New Clients for Long Term Relationships

The beginning of any relationship is always a delicate thing. You’re setting the tone for how things are going to go. Your actions and behaviors are telling the story of how you’ll be showing up for the other party. And understandably, the other party makes a lot of...

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3 Questions to Ask When Hiring Your First Team Member

One of the most important decisions you will make when you are starting or growing your business is who to hire as your first team member. While hiring the right people for your team is always important, making your first hire as a new business is uniquely critical....

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How to Define Your Company’s Values and Make Them Stick

Let’s start at the very beginning. (I hear it’s a very good place to start. #musicaljokes) What the heck are values? Values are our standards of behavior, our judgment of what is important in life. If I were to ask you about the things you value most in your personal...

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How to Set Boundaries with Clients

Video Cliffs Notes The Core IssueIn a high-touch, customer-centric business it is essential to cultivate intimate relationships with your customers.When you have a strong personal connection with your clients you:Have a deeper understanding of...

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The Salt Shaker Theory: 3 Principles of Effective Management

If you’re looking for insight into successfully managing a team, you’re not going to do much better than famed NYC restaurateur Danny Meyer of Union Square Hospitality Group. His book Setting the Table is a must read for anyone interested in learning more about what...

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The 5 Minute Mission Statement

Your company’s mission statement answers the simple question, why do you exist? Having a good answer to that question isn’t trivial. Having a good answer to that question will influence every decision you make about your business. It defines your purpose. Without a...

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Four Apps That Improve My Business and Lower My Stress

The promise of technology is that it helps to improve the quality of our lives, making us more organized, connected, and efficient. But most days I feel like technology makes me less productive. From the daily avalanche of emails to our growing addiction to social...

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Should You Work On Your Strengths or Weaknesses?

One of the great debates in all of personal development and business literature is this: Should you focus your education on shoring up your weaknesses? OR should you ignore your weaknesses and focus on your strengths? In the 70’s and 80’s, personal development gurus...

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3 Ways to Improve Your Customer Service, Starting Today

Here are three things you (and your team) can do today to improve the customer service in your business. They don’t cost any money, they don’t take much time, and you already have all the resources you need to do them. 1. Ask more questions. The more you encourage...

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Getting More Dream Clients By Being More Who You Really Are

When we look at the skillsets that make up “marketing,” we’re actually talking about many distinct creative and technical facilities; copywriting, building out “funnels,” analyzing FB ad performance, creating landing pages, writing value-building content, creating...

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How to Create Boundaries That Help You Achieve Your Goals

Here is a description of what can be a normal week for me. Does this sound familiar to you? On Sunday I sit down to look at my week ahead. It looks busy, but pretty doable. I have some regularly scheduled meetings, some plans I made with friends, and some dedicated...

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Time Management Is About These Two Things

Teaching is a great way to learn. Now that I've finally launched a time management course, something has become very clear in the research, creation, and execution of the course. The good news is time management is really only about two things: 1) Setting Boundaries...

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5 STEPS TO DELEGATE WITH CONFIDENCE

  After you watch, please join the conversation in the comments below. How do you like to be asked for help? If someone was going to delegate a task to you, how should they do it? Can’t wait to hear your thoughts!  

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HOW TO USE TO-DO LISTS WITHOUT BEING SAD/MISERABLE/CRAZY

The To Do List is one of the most tried and true stalwarts of personal productivity. And if poorly implemented, it also has the potential to be the most emotionally destructive. If used well, To Do Lists free up your brain and massively reduce stress while improving...

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10 ESSENTIAL QUESTIONS FOR BUILDING A BUSINESS

It was July 16th, 2011, in the living room of Mark Fisher’s apartment in Astoria, Queens. I took the train from Philadelphia, where I had been living at the time, for our first ever face-to-face meeting about how to grow Mark Fisher Fitness. I showed up with an...

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MF’S 15 BUSINESS PRINCIPLES

In this post, I’m going to give you a run-down of some of my guiding principles in how I approach decision making. When possible, I do my best to attribute, but I’m very confident I have adopted concepts that I’ve read and later forgot. We can assume none of my ideas...

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