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What’s Working NOW In Marketing

What’s Working NOW In Marketing

If you’re looking to build a thriving business, the marketing piece is actually pretty simple.  First, there need to be some systems that alert people to your existence. Then there needs to be some systems that help your prospects come to like and trust you over time....

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240 Words on Building a Business

240 Words on Building a Business

Building a business is not for everyone. It takes guts, vision, and persistence.    If you want to build a business...   You’ve got to have a vision for the value you can bring to the world and be willing to fight like hell to make it happen.    You...

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4 Ways to Upgrade Your Team’s Customer Service

4 Ways to Upgrade Your Team’s Customer Service

No matter what business you’re in, great customer service will always be an asset. But if you’re in any service-related industry, it’s a non-negotiable foundation.  Unfortunately, many entrepreneurs focus most of their attention on the service itself, without thinking...

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The Perfect Done-For-You One-on-One Meeting Agenda for Managers

The Perfect Done-For-You One-on-One Meeting Agenda for Managers

  What do you think is the most important skill for a manager to have? When I ask people this, they often say it's hiring the right people, being a good problem solver, or building systems that scale. I agree that they are all super important skills, but I think...

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40 Years, 40 Lessons (Maxims Only)

40 Years, 40 Lessons (Maxims Only)

NOTE: This particular post is the MAXIMS ONLY version. It offers my thoughts in rapid fire style, but admittedly, without much (potentially helpful) context. The FULL TEXT (~8000 words) version is for those who want to understand my perspective more completely via...

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40 Years, 40 Lessons (Full Text)

40 Years, 40 Lessons (Full Text)

NOTE: This particular post is the FULL TEXT (~8000 words) for those who want to understand my perspective completely. It provides more context on the rapid fire thoughts from the original post.  For the MAXIMS ONLY post, go HERE.  *********** Hi there true believers!...

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What Can You Learn From 2019?

What Can You Learn From 2019?

  We’d all like to believe that we’re the kind of person who learns from our past to improve our future. That is exactly what my article will help you do today. As 2019 comes to a close, give yourself the gift of self-reflection to consider all the highs and lows...

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Avoid Burnout: How to Take Care of Others While Caring for Yourself

Avoid Burnout: How to Take Care of Others While Caring for Yourself

The fastest way to burnout as a helping professional is to take on the thoughts and feelings of your clients as your own. It doesn’t have to be that way. It is truly possible to be available to help others while still leaving some gas in the tank for ourselves at the end of each day.

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The New Must-Have Skillset for Business Leaders

The New Must-Have Skillset for Business Leaders

(Disclaimer: Hey Fitness People! To avoid any confusion, when I use the word coach in this context I’m talking about the umbrella term for any professional who guides and instructs and not specifically a personal trainer or fitness coach. Cool? Disclaimer over.)...

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The Big Three Questions of Marketing

The Big Three Questions of Marketing

In this video, I break down the three questions you MUST answer to effectively market your business. Give it a watch and let me know what you think in the comments below. (And for those that prefer to read or simply want to get the gist without watching the full...

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3 Tips for Taking Feedback Like a Pro

3 Tips for Taking Feedback Like a Pro

We often focus on improving our ability as managers and leaders to give feedback, but we should also spend time becoming better at receiving feedback. Receiving feedback can be difficult for two main reasons: it is unexpected or it is emotionally triggering. In this...

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6 Reasons Your Marketing Isn’t Working (And How To Fix It)

6 Reasons Your Marketing Isn’t Working (And How To Fix It)

If there’s one goal all businesses have in common, it’s to get more clients and customers.  And yet many business owners are reluctant to get serious about marketing. After all, most people don’t open up a business because they want to become marketers. For obvious...

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5 Quick(ish) Thoughts On Luck, Survival, and Success

5 Quick(ish) Thoughts On Luck, Survival, and Success

Behold! Some useful and provocative business musings to make your life and business better. ************************ Beware Of Advice From Successful, Lucky Idiots A strong operator can handle a crappy market. An amazing market can prop up a sloppy operator. The right...

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What’s Cash Flow And Why Should You Give A Sh*t?

What’s Cash Flow And Why Should You Give A Sh*t?

You have heard the expression cash is king, right? Well, in business that couldn't be more true. Let's start with the basics.   What is cash flow?   Cash flow is the total amount of money being transferred into and out of your business on a regular basis....

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MFF’s Best Blog Post of 2018 (And What You Can Learn From It)

MFF’s Best Blog Post of 2018 (And What You Can Learn From It)

One of the most common issues I heard from business leaders in 2018 was how difficult it can be to create online content that gets traction. With so much noise on our social platforms these days and the rising cost of online advertising, it can harder than ever for...

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10 Quick Tips for Building Community

10 Quick Tips for Building Community

In the past year, I’ve worked with over one hundred business leaders. And in all of those interactions, there was one topic that arose the most frequently. Every business owner wants to know how to build community. It’s not enough these days to just have a solid...

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Want to Manage Your Time Better? Start Here.

Want to Manage Your Time Better? Start Here.

  You know what’s crazy? Time. It’s your only completely non-renewable resource. You can get more energy by resting. And you can always earn more money. But once time is gone… that’s it. If you’re serious about using your time well, it’s important to start by...

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5 Phrases That Will Make You A Better Leader

5 Phrases That Will Make You A Better Leader

  As a leader, you have an outsized impact on those around you. That impact can be a positive one in which you help others be more productive, empowered and inspired. Or your impact can be a negative one leaving those you lead feeling confused, frustrated or...

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Our Free System for Managing Customer Experience

Our Free System for Managing Customer Experience

  At Mark Fisher Fitness (MFF) feedback is our greatest currency. When we foster an open dialogue between our team and our Ninjas (aka clients) our culture and community thrive as a result. With the currency of feedback, you can buy what we all seek in our...

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The Power of Emotion on Purchasing Behavior

The Power of Emotion on Purchasing Behavior

Guest Post by Chris Burgess, Business for Unicorns Adjunct Faculty and Founder of Lift the Bar   “People buy using emotion” is one the of the most common phrases in marketing and sales across the three different industries I have been lucky to have been a part...

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All Models Are Wrong, Some Are Useful

All Models Are Wrong, Some Are Useful

  All models are wrong but some are useful. I’ve used this phrase a million times when talking about business models because it sounds super smart. But I wasn’t sure where it came from. So so I did a little digging. Turns out, this axiom was made popular by...

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How to Completely Change Your Relationship to Feedback

How to Completely Change Your Relationship to Feedback

I am an education junkie. Show me a workshop, book or conference that could help me expand my thinking or help me make a better impact on the world and I am all in. Recently I went to the best conference I’ve attended to date -- the 2018 WorkHuman Conference, created...

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Stop Doubting Yourself: 10 Ways to Overcome Analysis Paralysis

Stop Doubting Yourself: 10 Ways to Overcome Analysis Paralysis

We all do it. Faced with a tough decision, we pause to think about it. Then we keep thinking about it, and thinking about it, and thinking about it. We analyze to the point where we’re incapable of making a decision and taking action. Some of us rarely find ourselves...

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How to Onboard New Clients for Long Term Relationships

How to Onboard New Clients for Long Term Relationships

The beginning of any relationship is always a delicate thing. You’re setting the tone for how things are going to go. Your actions and behaviors are telling the story of how you’ll be showing up for the other party. And understandably, the other party makes a lot of...

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How to Build Instant Rapport and Trust by Being a Better Listener

How to Build Instant Rapport and Trust by Being a Better Listener

Most of us are crappy listeners. We think we’re paying attention, but we’re not. All too often we’re just waiting for our chance to talk. Or we’re judging what the other person is saying so that we can quickly agree or disagree. Or we are lost in our own mental...

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3 Questions to Ask When Hiring Your First Team Member

3 Questions to Ask When Hiring Your First Team Member

One of the most important decisions you will make when you are starting or growing your business is who to hire as your first team member. While hiring the right people for your team is always important, making your first hire as a new business is uniquely critical....

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