Episode 50: A Special Episode on Partnership with Mark Fisher
What if you were friends with a bunch badass business leaders and entrepreneurs and could ask them about their successes, challenges, and most valuable advice? That’s exactly what Business for Unicorns delivers. Join business coach and entrepreneur Michael Keeler as...
Episode 49: Triple-Bottom Line Management with Betty Tang
What if you were friends with a bunch badass business leaders and entrepreneurs and could ask them about their successes, challenges, and most valuable advice? That’s exactly what Business for Unicorns delivers. Join business coach and entrepreneur Michael Keeler as...
Episode 48: The Nuts and Bolts of PR with Kristen Grossi
What if you were friends with a bunch badass business leaders and entrepreneurs and could ask them about their successes, challenges, and most valuable advice? That’s exactly what Business for Unicorns delivers. Join business coach and entrepreneur Michael Keeler as...
Episode 47: Leading with Purpose with Leeatt Rothschild
What if you were friends with a bunch badass business leaders and entrepreneurs and could ask them about their successes, challenges, and most valuable advice? That’s exactly what Business for Unicorns delivers. Join business coach and entrepreneur Michael Keeler as...
Episode 46: Creating a More Human Workplace with Dr. Melba Nicholson Sullivan
What if you were friends with a bunch badass business leaders and entrepreneurs and could ask them about their successes, challenges, and most valuable advice? That’s exactly what Business for Unicorns delivers. Join business coach and entrepreneur Michael Keeler as...
5 Key Traits of Modern Leaders (with links to TED Talks)
I’ve been thinking and reading about leadership a ton over the last few months while creating the Leadership Society. To be fair, leadership is a topic I’ve been fascinated by for most of my life. It’s become clear to me that the recipe for great...
Episode 45: Soul Body Life’s Beth Clayton Interviews Michael
What if you were friends with a bunch badass business leaders and entrepreneurs and could ask them about their successes, challenges, and most valuable advice? That’s exactly what Business for Unicorns delivers. Join business coach and entrepreneur Michael Keeler as...
Episode 44: Getting Clear about your Mission with Anthony Renna
What if you were friends with a bunch badass business leaders and entrepreneurs and could ask them about their successes, challenges, and most valuable advice? That’s exactly what Business for Unicorns delivers. Join business coach and entrepreneur Michael Keeler as...
Episode 43: The Secrets of Online Coaching
What if you were friends with a bunch badass business leaders and entrepreneurs and could ask them about their successes, challenges, and most valuable advice? That’s exactly what Business for Unicorns delivers. Join business coach and entrepreneur Michael Keeler as...
Episode 42: Evolve’s Brandon Stover Interviews Michael
What if you were friends with a bunch badass business leaders and entrepreneurs and could ask them about their successes, challenges, and most valuable advice? That’s exactly what Business for Unicorns delivers. Join business coach and entrepreneur Michael Keeler as...
Episode 41: Showing up for Yourself and Others with Oonagh Duncan
What if you were friends with a bunch badass business leaders and entrepreneurs and could ask them about their successes, challenges, and most valuable advice? That’s exactly what Business for Unicorns delivers. Join business coach and entrepreneur Michael Keeler as...
Episode 40: Fitness Business Owner Roundtable- Reopening During A Pandemic
What if you were friends with a bunch badass business leaders and entrepreneurs and could ask them about their successes, challenges, and most valuable advice? That’s exactly what Business for Unicorns delivers. Join business coach and entrepreneur Michael Keeler as...
Episode 39: Getting Better Outcomes with Mark Schall
What if you were friends with a bunch badass business leaders and entrepreneurs and could ask them about their successes, challenges, and most valuable advice? That’s exactly what Business for Unicorns delivers. Join business coach and entrepreneur Michael Keeler as...
Episode 38: How Helping the Earth is Good for Business with Danielle Azoulay
What if you were friends with a bunch badass business leaders and entrepreneurs and could ask them about their successes, challenges, and most valuable advice? That’s exactly what Business for Unicorns delivers. Join business coach and entrepreneur Michael Keeler as...
How To FOCUS and Create High Quality Work Even If You’re Easily Distracted
Even in normal times, it can be challenging to strap yourself down to your desk and bang out mission-critical projects: the demanding and creatively challenging work that will move your professional ball forward. And at the time of this writing, we’re deep in the...
Episode 37: Becoming a Change Maker with John Berardi
What if you were friends with a bunch badass business leaders and entrepreneurs and could ask them about their successes, challenges, and most valuable advice? That’s exactly what Business for Unicorns delivers. Join business coach and entrepreneur Michael Keeler as...
Episode 36: How Leaders are Coping During COVID-19
What if you were friends with a bunch badass business leaders and entrepreneurs and could ask them about their successes, challenges, and most valuable advice? That’s exactly what Business for Unicorns delivers. Join business coach and entrepreneur Michael Keeler as...
What’s Working NOW In Marketing
If you’re looking to build a thriving business, the marketing piece is actually pretty simple. First, there need to be some systems that alert people to your existence. Then there needs to be some systems that help your prospects come to like and trust you over time....
240 Words on Building a Business
Building a business is not for everyone. It takes guts, vision, and persistence. If you want to build a business... You’ve got to have a vision for the value you can bring to the world and be willing to fight like hell to make it happen. You...
4 Ways to Upgrade Your Team’s Customer Service
No matter what business you’re in, great customer service will always be an asset. But if you’re in any service-related industry, it’s a non-negotiable foundation. Unfortunately, many entrepreneurs focus most of their attention on the service itself, without thinking...
The Perfect Done-For-You One-on-One Meeting Agenda for Managers
What do you think is the most important skill for a manager to have? When I ask people this, they often say it's hiring the right people, being a good problem solver, or building systems that scale. I agree that they are all super important skills, but I think...
40 Years, 40 Lessons (Maxims Only)
NOTE: This particular post is the MAXIMS ONLY version. It offers my thoughts in rapid fire style, but admittedly, without much (potentially helpful) context. The FULL TEXT (~8000 words) version is for those who want to understand my perspective more completely via...
40 Years, 40 Lessons (Full Text)
NOTE: This particular post is the FULL TEXT (~8000 words) for those who want to understand my perspective completely. It provides more context on the rapid fire thoughts from the original post. For the MAXIMS ONLY post, go HERE. *********** Hi there true believers!...
What Can You Learn From 2019?
We’d all like to believe that we’re the kind of person who learns from our past to improve our future. That is exactly what my article will help you do today. As 2019 comes to a close, give yourself the gift of self-reflection to consider all the highs and lows...
Inside Mark’s Head: Musings on Hiring, Key Numbers, and One Time Saving Trick
WOWZA. Lots of thoughts bouncing around my skull these days. Here are some (mostly) rapid-fire thoughts on achieving better results in your life and business. **********************************Three Numbers You Need to Know To be clear… you really need to know more...
Avoid Burnout: How to Take Care of Others While Caring for Yourself
The fastest way to burnout as a helping professional is to take on the thoughts and feelings of your clients as your own. It doesn’t have to be that way. It is truly possible to be available to help others while still leaving some gas in the tank for ourselves at the end of each day.
Inside Mark’s Head: Musings on Time Management, Critical Thinking, Effective Learning, and More
Behold! More musings on topics like time management, critical thinking, effective learning and more. And as always, you’ll find actionable takeaways to get better results in your life and business. Enjoy. ********Learning: 5 Tips To Improve Your Skill and Wisdom...
The New Must-Have Skillset for Business Leaders
(Disclaimer: Hey Fitness People! To avoid any confusion, when I use the word coach in this context I’m talking about the umbrella term for any professional who guides and instructs and not specifically a personal trainer or fitness coach. Cool? Disclaimer over.)...
5 Random Musings On Self-Discipline, Leadership, Burning Man, and More
Behold! In today's post I bring some quick thoughts on topics ranging from self-discipline to leadership to Burning Man and more. Pour yourself a cup of coffee and enjoy...Self-Discipline: Use A Habit-Tracking System To Help You Adopt Good Habits The past few years,...
The Big Three Questions of Marketing
In this video, I break down the three questions you MUST answer to effectively market your business. Give it a watch and let me know what you think in the comments below. (And for those that prefer to read or simply want to get the gist without watching the full...
3 Tips for Taking Feedback Like a Pro
We often focus on improving our ability as managers and leaders to give feedback, but we should also spend time becoming better at receiving feedback. Receiving feedback can be difficult for two main reasons: it is unexpected or it is emotionally triggering. In this...
6 Reasons Your Marketing Isn’t Working (And How To Fix It)
If there’s one goal all businesses have in common, it’s to get more clients and customers. And yet many business owners are reluctant to get serious about marketing. After all, most people don’t open up a business because they want to become marketers. For obvious...
![Why Should People Listen to You? [5 Strategies for Establishing Your Credibility and Authority]](https://www.businessforunicorns.com/wp-content/uploads/2019/06/Credibility-Graphic-400x250.jpeg)
Why Should People Listen to You? [5 Strategies for Establishing Your Credibility and Authority]
In nearly every type of business, it is essential to position yourself as an authority. You are an expert on solving a specific problem for your customers and you are asking them to trust you with their time, attention and money. The first question any responsible...
Episode 35: Going “All In” with Aaron Hinde
In 2011, Dr. Aaron Hinde left his lucrative $350k a year sports chiropractic practice to push the chips “all in” with business partner and fellow Santa Cruz native Orion Melehan to enter an industry with a failure rate of 99%…the beverage industry. With zero beverage experience and high hopes of creating the next Billion dollar beverage brand, he moved his family off the grid…literally. With two kids he downsized his life to live in a 400 sq. foot home with no power and no income.
Obsessed with producing high quality, efficacious, and niche functional lifestyle drinks to replace the high sugar, high caffeine and artificially laden energy and “sports” drinks he saw on the market.
LifeAID products are currently sold in tens of thousands of accounts, have 550,000+ active engaged followers on social media, and was ranked in the Inc 500 fastest growing companies in the US three years in a row.
Episode 34: Creating a Better Customer Experience with Dave Thomas
In 2011, Dave had a vision to challenge the status quo of what a gym experience should entail. He believed that fitness should be about development, not destruction. Inclusive, not divisive. That it should be more progressive than just barbells.
Dave is the owner of Performance360 with 3 locations in San Diego, CA. He has coached over 4,500 classes, started the Become More Coach Academy and his philosophies on programming, coaching, and culture have laid the foundation for what Performance360 has become today.
5 Quick(ish) Thoughts On Luck, Survival, and Success
Behold! Some useful and provocative business musings to make your life and business better. ************************ Beware Of Advice From Successful, Lucky Idiots A strong operator can handle a crappy market. An amazing market can prop up a sloppy operator. The right...
Episode 33: A Testing Mindset with Sarah-Jane Kurtini
Sarah-Jane Kurtini grew up in England and moved to Bondi, Sydney in 2009 with her husband, Jason to live by the beach with their two children. Sarah-Jane co-founded Tinybeans in Sydney and then in 2018, she and her family moved to New York to help the business grow on the other side of the world. Tinybeans is a Modern Family Album App for parents to capture and privately share their children’s life stories. It’s available for free in the App Store or Google Play.
Episode 32: Protecting Your Assets with Scott Royal Smith
Scott Royal Smith is a real estate investor and asset protection attorney in Austin, TX. Scott became an entrepreneur while still in law school, purchasing and running an auto mechanic shop, to pay his way through school. After graduating, Scott begin his law career as a high-stakes corporate litigator. He spent the last 8 years of his career analyzing real estate investment and asset protection. Today, Scott is the Founder and CEO of Royal Legal Solutions. A firm he built to offer tax, business and legal strategies to clients all over the U.S and Canada. He continues to educate the public on asset protection strategies to help circumvent debilitating lawsuits for his clients.
Episode 31: Stress Less, Accomplish More with Emily Fletcher
Emily Fletcher is the founder of Ziva, the creator of The Ziva Technique and regarded as a leading expert in meditation for high performance. Her debut book, Stress Less, Accomplish More was just published by HarperCollins on Feb, 2019.
Emily describes…
The Ziva Technique is a powerful trifecta of mindfulness, meditation and manifesting designed to unlock your full potential. It’s benefits include decreased stress, deeper sleep, improved immune function, increased productivity and extraordinary performance.
The New York Times, The Today Show, Vogue and ABC News have all featured Emily’s work. She’s been named one of the top 100 women in wellness to watch, has taught more than 15,000 students around the world and has spoken on meditation for performance at Google, Harvard Business School, Viacom, & Wanderlust. Ziva graduates include Oscar, Grammy, Tony & Emmy award winners, NBA players, Navy SEALs, Fortune 500 CEOs, busy parents and social entrepreneurs.
Episode 30: Money Matters with David Bach
David Bach is one of the most trusted financial experts and bestselling financial authors of our time. He has written nine consecutive New York Times bestsellers with over seven million copies in print, including two #1 New York Times bestsellers, The Automatic Millionaire and Start Late Finish Rich.
In addition to his books, David has impacted millions of people over the past two decades through his seminars, speeches, newsletters, and thousands of media appearances. He is also the cofounder of AE Wealth Management, regarded as one of America’s fastest-growing financial planning firms, and the founder of FinishRich Media, a website dedicated to revolutionizing the way people learn about money. Learn more at https://davidbach.com
Getting More Leads By Multiplying Your Clients: 4 Questions For Effective Referral Programs
We all know word of mouth from satisfied customers is the cheapest, easiest, and best way to grow your business. In fact, it’s not uncommon for a relatively new business owner to brag about “not doing any marketing.” And to be sure, organic growth from word of mouth...
Episode 29: Hiring & Managing Remote Workers with Nathan Hirsch
Nathan Hirsch is a serial entrepreneur and expert in remote hiring and eCommerce. He started his first eCommerce business out of his college dorm room and has sold over $30 million online. He is now the co-founder and CEO of FreeeUp.com, a marketplace that connects businesses with pre-vetted freelancers in eCommerce, digital marketing, and much more.
Episode 28: The Kitchen Table of Business with Marisa Ricciardi
Marisa has advised many venerable brands, including Goldman Sachs, Omnicom, Morgan Stanley and NYSE Euronext. She led NYSE Euronext through a dramatic brand transformation, retooling their listings franchise to become #1 in attracting technology IPOs.
That Moment When You Question Everything: Is This My Midlife Crisis?
[Disclaimer: This is not a typical post for a business blog (maybe it should be?). So if you’re not ready for some raw, unfiltered emotion, this may not be the post for you.] Right now, as I’m typing this, I am having a moment when I am questioning everything....
Episode 27: Becoming A Learning Machine with Martin Smithmyer
Martin is Founder and CEO of Americord Registry, a company that preserves umbilical cord blood stem cells on behalf of expectant mothers. They ranked for the past three years as one of the fastest growing private companies in the United States.
Episode 26: Preparing For Robots with Dave Gerber
Dave Gerber, President and Founder of Synergy Development and Training, LLC is a change catalyst, motivating people to become the best version of themselves. Dave inspires his audiences to transform the way they engage with the world around them, build stronger relationships and organizations. His dynamic, humorous style and remarkable depth and breadth of content has earned him the reputation of “best speaker ever” by many of his audiences. His talent for simplifying complex ideas into elegant solutions, is a gift that leaves participants with actionable learning that they can implement immediately as he helps us “Prepare for Robots!”
Consistently Excellent: 5 Keys to Train Your Team on Systems Mastery
Any leader knows the only way to succeed in business is through creating systems. Good systems provide clearly documented procedures for how business is conducted. This leads to consistency for the experience of clients and customers, and a team of people who have a...
Episode 25: Building Trust and Taking Action with Jill Coleman
Jill Coleman launched her personal brand at JillFit.com in 2010,and was a co-founder of Metabolic Effect, Inc.. Her 16-year journey in the health and fitness industry began when she got her very first job at a gym just for the free membership at age 15!
Episode 24: Breaking The Rules with Flaviu Simihaian
Flaviu is a Romanian entrepreneur, angel investor, and life hacker with a passion for fixing the healthcare system.
What’s Cash Flow And Why Should You Give A Sh*t?
You have heard the expression cash is king, right? Well, in business that couldn't be more true. Let's start with the basics. What is cash flow? Cash flow is the total amount of money being transferred into and out of your business on a regular basis....