In the past year, I’ve worked with over one hundred business leaders. And in all of those interactions, there was one topic that arose the most frequently. Every business owner wants to know how to build community. It’s not enough these days to just have a solid...read more
First things, first. What the heck is a daily gratitude practice? There are many definitions of gratitude depending on the research you look at, but I like to think of gratitude as the acknowledgment of positive outcomes in your life and the reasons for those positive...read more
16 Ways To Improve Your Customer Service, Part 2: Grow Your Revenue and Increase Retention By “Giving A Sh*t”
And without further ado, let’s take a deep dive into the second half of our two part series and learn more ways to up-level your customer service. In part two, we’ll cover: The perils of standardizing “wow” momentsHow to stand out by actually being a real live...read more
16 Ways To Improve Your Customer Service, Part 1: Grow Your Revenue and Increase Retention By “Giving A Sh*t”
Call me old-fashioned, but I find great customer service inspiring. Based on your industry, customer service can take many forms. It can be an expertly prepared and served meal. It can be a thoughtfully curated travel experience. It can simply be a warm and personal...read more
Most leaders think of their work in two categories, working in your business and working on your business. When you are working in your business you are engrossed in the day-to-day operations and are often focused on being a manager. Managers create structure and...read more
You know what’s crazy? Time. It’s your only completely non-renewable resource. You can get more energy by resting. And you can always earn more money. But once time is gone… that’s it. If you’re serious about using your time well, it’s important to start by analyzing...read more
No one ever teaches us how to use email. One day we're handed an email address and it's assumed we'll just figure it out. [Spoiler alert: We're not very good at just figuring it out.] So, it makes perfect sense that for many of us emails are a source of frequent...read more
Become a Learning Machine: How to Leverage Books to Supercharge Personal and Professional Development
Estimated Reading Time: 10 Minutes I’ve been reading (or listening to) an average of two to three books a week since August of 2010. At the time of this writing, I can safely estimate I’ve read more than a thousand books over the last eight years. I don’t say this...read more
As a leader, you have an outsized impact on those around you. That impact can be a positive one in which you help others be more productive, empowered and inspired. Or your impact can be a negative one leaving those you lead feeling confused, frustrated or worse of...read more
When I was in middle school, I started obsessively studying musical theater. I would go to the library and check out various cast albums, then make cassette tape recordings. Since I planned to go into the field, I was determined to study the genre and...read more
At Mark Fisher Fitness (MFF) feedback is our greatest currency. When we foster an open dialogue between our team and our Ninjas (aka clients) our culture and community thrive as a result. With the currency of feedback, you can buy what we all seek in our...read more
Patricia was born in Caracas, Venezuela to a Venezuelan-Slovenian family. In 2003, she received a B.S. in industrial engineering from the Simon Bolivar University in Caracas. She also studied photography at the Roberto Mata School of Photography in Caracas. In 2008, Patricia moved to New York to study at the International Center of Photography, where she was awarded with a Directors’ Fellowship and graduated in June 2010. Her photographs have been exhibited at the Andrea Meislin Gallery and A.I.R. Gallery in New York. Her photographs have been published in ICP’s Shift 2010, Tal Cual (Venezuelan newspaper) and Town and Country (magazine) in the Philippines.
In 2011, she founded PhotoUno Photography School in Midtown Manhattan where she currently teaches. Patricia lives and works in New York with her husband Francisco and her dog named Pitta.read more
When Cary Borish opened the first Marathon in 1984, their goal was simple: to provide the neighborhood with the highest quality fresh food at an excellent value. The seeds they planted in their 10-seat burger joint in Northeast Philadelphia have grown into what Marathon is today.read more
Teamwork! Makes the dream work! Unless you screw up onboarding. In which case… Teamwork! Makes your business unravel, enrages your clients, and sends you to bankruptcy court! Ok, that may be a bit extreme. But it’s fair to say that if you don’t have a...read more
Arin Sullivan is the Director of Programs and Client Services, overseeing Education, Business Development, and the Support Center. The Programs & Client Services department endeavors to expand the knowledge of the arts and cultural sector and deepen the impact of the high-quality data and resources provided by the Cultural Data Project. An actor and stage manager at heart, prior to joining the CDP in 2008, Arin was the managing director at Hedgerow Theatre, theater manager for Drexel University’s Mandell Theater, and producer for Geva Comedy Improv at Geva Theatre Center in Rochester, New York. Arin is also an adjunct faculty member with Drexel’s Theatre program. She received her Bachelor of Arts degree in English from Le Moyne College in Syracuse, New York, where she graduated cum laude, and she holds a Master of Science degree from Drexel University’s Arts Administration program.read more
A serial entrepreneur for over fifteen years, Joe Snyder is the CEO of the publicly traded, revolutionary blockchain company, Lannister Holdings.
CHRIS BROWN, Chief Technology Officer
In their own words…
Lannister Holdings is generating scaled revenues and growth by developing, owning, and delivering proprietary technology to the financial sector.read more
Rachelle is an accomplished Executive Coach and Facilitator who has built a stellar client reputation by getting results. As e talk about in the podcast Rachelle recently started her own leadership consulting agency called Equalibrium with her long-time friend and business partner Katie Byrme.
A little more about Rachelle – She is a qualified counsellor, and certified in a variety of Emotional Intelligence and personality assessment tools. Rachelle is a proud graduate from Reed College (Oregon) and Warwick University (UK). She also spoke at the 2017 TEDx Broadway Conference on the challenges in receiving feedback.
Rachelle has consulted for over 50 companies, including: Human Rights Watch, Sony Music Entertainment, NBC Universal, and so many more. Hope over to businessforunicorns.com for all the details of Rachelle’s incredible accomplishments.read more
Kevin Larrabee graduated from Keene State College with a BS in Health Science in August 2008. He is a Certified Strength and Conditioning Specialist through the National Strength and Conditioning Association. Kevin has had a passion for fitness and nutrition ever since winning his battle with the bulge at the age of 15. After discovering the effects of diet and exercise, Kevin lost 30 pounds in three months. Ever since then he has been striving to learn as much as he can about fitness and nutrition.
He recently opened his first training studio, Allied Strength, in Gloucester, MA.
Kevin created The FitCast Podcast after looking for a decent fitness and nutrition podcast and coming up empty. He has recorded more than 450 episodes and interviewed some of the best and brightest in the industry. The FitCast was named Best Fitness Podcast by Men’s Health Magazine in 2015.read more
Guest Post by Chris Burgess, Business for Unicorns Adjunct Faculty and Founder of Lift the Bar “People buy using emotion” is one the of the most common phrases in marketing and sales across the three different industries I have been lucky to have been a part of....read more
Radha Agrawal is a community force. She is the Co-Founder and CEO of Daybreaker, an early morning dance movement in 22 cities around the world with a community of over 350,000 members who connect through dance, yoga, music and mischief.
Her upcoming book “BELONG: Find Your People Create Community and Live a More Connected Life” published by Workman comes out next fall (September 2018) and open sources all that she learned about community building with methods and exercises she designed so that anyone could create the blueprint for their dream community. Learn more about Radha at radhaagrawal.com.read more
All models are wrong but some are useful. I’ve used this phrase a million times when talking about business models because it sounds super smart. But I wasn’t sure where it came from. So so I did a little digging. Turns out, this axiom was made popular by British...read more
Chris is the owner of Lift the Bar Education for Personal Trainers which offers high quality education for health & fitness pros delivered by the brightest in the industry. He is also the proud owner of Lift the Bar Gym, a training studio in England.read more
Joanna is currently the Vice President of Marketing at WeWork, a seven year old real estate-meets-technology-meets-community start-up, originally founded as a shared office space provider – now on a mission to transform the way we work, live and play. Before WeWork, Joanna spent over 10 years in the fashion world at brands like J.Crew, Lilly Pulitzer and Vera Wang, working across retail and digital marketing. Joanna also did a brief stint on Wall Street, working on the trading floor at Goldman Sachs right out of college. She did her undergraduate degree in French and Political Science at Georgetown University, and has a Masters in Fashion Design from Parsons School of Design.read more
51/49 or 49/51?: A Provocative Question Regarding Business Growth, Self-Knowledge, and Making Good Art
Dearest reader, today I take a brief pause from tactical musings to offer you a thought experiment that may make you uncomfortable. If there’s one thing that consistently destroys beautiful businesses, it’s looking to scale at all costs. Growing a business can be a...read more
Join business coach and entrepreneur Michael Keeler as he speaks with inspiring leaders and entrepreneurs who believe that a business can make money while improving the lives of their employees and customers.read more
Mona is the CEO of Motivate design, UX expert, professor, speaker and author.
“I work to make technology approachable. At first, I got to think about keeping shuttles in space and medical equipment operating smoothly. It was groundbreaking and heavy, and I thrived. It gave me a distinct POV: there is no problem too big to solve for, and no design too small to make a big impact.”
In 2009, Mona started Motivate Design, a UX/UI research and design agency. They are based in NYC and their clients Fortune 500 companies from all over the world. Our UX staffing agency UX Hires (2010) was born soon after to support a need Mona saw in the community. Motivate has been on the Inc. 5000 fastest-growing companies list three years in a row.
Mona’s latest project is a new proprietary method of customer investigation, Insider Insights. It uses the best practices of investigators to get to the truth about what customer’s think about your company. We talk about this exciting new project in the podcast – it’s brilliant.read more
I am an education junkie. Show me a workshop, book or conference that could help me expand my thinking or help me make a better impact on the world and I am all in. Recently I went to the best conference I’ve attended to date -- the 2018 WorkHuman Conference, created...read more
Steven M. Ledbetter, aka “Coach Stevo” on Twitter, is an expert in the science of human behavior change and has been helping people who know what to do, but can’t make themselves do it since 2008. He is the CEO of the behavior change consulting company Habitry which he co-founded in 2014. Originally from rural Georgia, he moved to San Francisco in 2005. He collects mid-century modern furniture, never carries more than 6kg of luggage, and is a third generation Eagle Scout.read more
Susan Blackwell is on a mission to free people’s self-expression. As a performer, writer, speaker and educator, she champions this cause around the world, on Broadway, off-Broadway, in classrooms and writing, and on TV, film, sound recordings and the Internet. As the founder of Susan Blackwell & Co, she partners with like-minded, compassionate artists and thought leaders to deliver inspiring entertainment and educational offerings aimed at freeing people’s creative self-expression. As an educator, she has empowered thousands of people to identify and slay the vampires that stop them from being free.read more
As covered previously on this blog, meetings are often a boring waste of time that take us away from our actual job.But it doesn’t have to be that way. Meetings can be a place for brainstorming to find solutions. They can be a place for vigorous debate to...read more
Erik Gensler is the President of Capacity Interactive, a digital marketing consulting firm for the cultural sector, whose clients include the country’s leading arts institutions. In 2010 Erik founded Digital Marketing Boot Camp for the Arts, the only conference 100% focused on digital marketing for arts and cultural organizations. Erik hosts a podcast series about arts administration called CI to Eye. He is most proud of CI placing #25 on Crain’s Best Places to Work in NYC in 2016 and 2017.read more
Mark Fisher is an in-demand international speaker, consultant, and entrepreneur. His core expertise is helping business owners achieve financial success and personal freedom through community building, leadership development, and creating healthy organizational cultures. He’s also excellent at playing with puppies.read more
We all do it. Faced with a tough decision, we pause to think about it. Then we keep thinking about it, and thinking about it, and thinking about it. We analyze to the point where we’re incapable of making a decision and taking action. Some of us rarely find ourselves...read more
The beginning of any relationship is always a delicate thing. You’re setting the tone for how things are going to go. Your actions and behaviors are telling the story of how you’ll be showing up for the other party. And understandably, the other party makes a lot of...read more
Most of us are crappy listeners. We think we’re paying attention, but we’re not. All too often we’re just waiting for our chance to talk. Or we’re judging what the other person is saying so that we can quickly agree or disagree. Or we are lost in our own mental...read more
Why Motivating Your Team Isn’t Working: 3 Ways to Use Incentives and Accountability without Crushing Souls
“If you want to build a ship, don’t drum up people to collect wood and don’t assign them tasks and work, but rather teach them to long for the endless immensity of the sea.” – Antoine de Saint-Exupery Incentives are a tricky thing. To some extent, all business...read more
One of the most important decisions you will make when you are starting or growing your business is who to hire as your first team member. While hiring the right people for your team is always important, making your first hire as a new business is uniquely critical....read more
A Quick and Dirty System for Goal Setting: A Done-For-You 60 Minute Workshop To Live An Intentional Life
Periodic goal-setting is one of the most important things you can do if you want to be sure you’re on the right path with your professional (and personal!) goals. A good goal-setting process provides clarity on: Where you're at now Where you want to go...read more
Let’s start at the very beginning. (I hear it’s a very good place to start. #musicaljokes) What the heck are values? Values are our standards of behavior, our judgment of what is important in life. If I were to ask you about the things you value most in your personal...read more
Video Cliffs Notes The Core IssueIn a high-touch, customer-centric business it is essential to cultivate intimate relationships with your customers.When you have a strong personal connection with your clients you:Have a deeper understanding of...read more
3 Steps to Better Retention: Reduce Stress, Make More Profits, and Create Satisfying Long Term Relationships
Most businesses are not great at retention. And man… it’s heartbreaking. You work your ass off to get the word out about your business, nervously “putting yourself out there.” You try to be available as often as possible to follow-up immediately on leads. You finally...read more
If you’re looking for insight into successfully managing a team, you’re not going to do much better than famed NYC restaurateur Danny Meyer of Union Square Hospitality Group. His book Setting the Table is a must read for anyone interested in learning more about what...read more
Your company’s mission statement answers the simple question, why do you exist? Having a good answer to that question isn’t trivial. Having a good answer to that question will influence every decision you make about your business. It defines your purpose. Without a...read more
Read Time: 12-15 Minutes If you’re looking to have a successful (and sustainable!) business, education matters. It matters a lot. Continuous and never-ending improvement is not only the key to making continued improvements in the business, it’s necessary to not fall...read more
The promise of technology is that it helps to improve the quality of our lives, making us more organized, connected, and efficient. But most days I feel like technology makes me less productive. From the daily avalanche of emails to our growing addiction to social...read more
One of the great debates in all of personal development and business literature is this: Should you focus your education on shoring up your weaknesses? OR should you ignore your weaknesses and focus on your strengths? In the 70’s and 80’s, personal development gurus...read more
Here are three things you (and your team) can do today to improve the customer service in your business. They don’t cost any money, they don’t take much time, and you already have all the resources you need to do them. 1. Ask more questions. The more you encourage...read more
When we look at the skillsets that make up “marketing,” we’re actually talking about many distinct creative and technical facilities; copywriting, building out “funnels,” analyzing FB ad performance, creating landing pages, writing value-building content, creating...read more
Here is a description of what can be a normal week for me. Does this sound familiar to you? On Sunday I sit down to look at my week ahead. It looks busy, but pretty doable. I have some regularly scheduled meetings, some plans I made with friends, and some dedicated...read more
Teaching is a great way to learn. Now that I've finally launched a time management course, something has become very clear in the research, creation, and execution of the course. The good news is time management is really only about two things: 1) Setting Boundaries...read more