Episode 35: Going “All In” with Aaron Hinde

In 2011, Dr. Aaron Hinde left his lucrative $350k a year sports chiropractic practice to push the chips “all in” with business partner and fellow Santa Cruz native Orion Melehan to enter an industry with a failure rate of 99%…the beverage industry. With zero beverage experience and high hopes of creating the next Billion dollar beverage brand, he moved his family off the grid…literally. With two kids he downsized his life to live in a 400 sq. foot home with no power and no income.

Obsessed with producing high quality, efficacious, and niche functional lifestyle drinks to replace the high sugar, high caffeine and artificially laden energy and “sports” drinks he saw on the market.

LifeAID products are currently sold in tens of thousands of accounts, have 550,000+ active engaged followers on social media, and was ranked in the Inc 500 fastest growing companies in the US three years in a row.

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Episode 34: Creating a Better Customer Experience with Dave Thomas

In 2011, Dave had a vision to challenge the status quo of what a gym experience should entail. He believed that fitness should be about development, not destruction. Inclusive, not divisive. That it should be more progressive than just barbells.

Dave is the owner of Performance360 with 3 locations in San Diego, CA. He has coached over 4,500 classes, started the Become More Coach Academy and his philosophies on programming, coaching, and culture have laid the foundation for what Performance360 has become today.

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5 Quick(ish) Thoughts On Luck, Survival, and Success

Behold! Some useful and provocative business musings to make your life and business better. ************************ Beware Of Advice From Successful, Lucky Idiots A strong operator can handle a crappy market. An amazing market can prop up a sloppy operator. The right...

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Episode 33: A Testing Mindset with Sarah-Jane Kurtini

Sarah-Jane Kurtini grew up in England and moved to Bondi, Sydney in 2009 with her husband, Jason to live by the beach with their two children. Sarah-Jane co-founded Tinybeans in Sydney and then in 2018, she and her family moved to New York to help the business grow on the other side of the world. Tinybeans is a Modern Family Album App for parents to capture and privately share their children’s life stories. It’s available for free in the App Store or Google Play.

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Episode 32: Protecting Your Assets with Scott Royal Smith

Scott Royal Smith is a real estate investor and asset protection attorney in Austin, TX. Scott became an entrepreneur while still in law school, purchasing and running an auto mechanic shop, to pay his way through school. After graduating, Scott begin his law career as a high-stakes corporate litigator. He spent the last 8 years of his career analyzing real estate investment and asset protection. Today, Scott is the Founder and CEO of Royal Legal Solutions. A firm he built to offer tax, business and legal strategies to clients all over the U.S and Canada. He continues to educate the public on asset protection strategies to help circumvent debilitating lawsuits for his clients.

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Episode 31: Stress Less, Accomplish More with Emily Fletcher

Emily Fletcher is the founder of Ziva, the creator of The Ziva Technique and regarded as a leading expert in meditation for high performance. Her debut book, Stress Less, Accomplish More was just published by HarperCollins on Feb, 2019.

Emily describes…
The Ziva Technique is a powerful trifecta of mindfulness, meditation and manifesting designed to unlock your full potential. It’s benefits include decreased stress, deeper sleep, improved immune function, increased productivity and extraordinary performance.

The New York Times, The Today Show, Vogue and ABC News have all featured Emily’s work. She’s been named one of the top 100 women in wellness to watch, has taught more than 15,000 students around the world and has spoken on meditation for performance at Google, Harvard Business School, Viacom, & Wanderlust. Ziva graduates include Oscar, Grammy, Tony & Emmy award winners, NBA players, Navy SEALs, Fortune 500 CEOs, busy parents and social entrepreneurs.

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Episode 30: Money Matters with David Bach

David Bach is one of the most trusted financial experts and bestselling financial authors of our time. He has written nine consecutive New York Times bestsellers with over seven million copies in print, including two #1 New York Times bestsellers, The Automatic Millionaire and Start Late Finish Rich.

In addition to his books, David has impacted millions of people over the past two decades through his seminars, speeches, newsletters, and thousands of media appearances. He is also the cofounder of AE Wealth Management, regarded as one of America’s fastest-growing financial planning firms, and the founder of FinishRich Media, a website dedicated to revolutionizing the way people learn about money. Learn more at

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Episode 29: Hiring & Managing Remote Workers with Nathan Hirsch

Nathan Hirsch is a serial entrepreneur and expert in remote hiring and eCommerce. He started his first eCommerce business out of his college dorm room and has sold over $30 million online. He is now the co-founder and CEO of, a marketplace that connects businesses with pre-vetted freelancers in eCommerce, digital marketing, and much more.

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Episode 26: Preparing For Robots with Dave Gerber

Dave Gerber, President and Founder of Synergy Development and Training, LLC is a change catalyst, motivating people to become the best version of themselves. Dave inspires his audiences to transform the way they engage with the world around them, build stronger relationships and organizations. His dynamic, humorous style and remarkable depth and breadth of content has earned him the reputation of “best speaker ever” by many of his audiences. His talent for simplifying complex ideas into elegant solutions, is a gift that leaves participants with actionable learning that they can implement immediately as he helps us “Prepare for Robots!”

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What’s Cash Flow And Why Should You Give A Sh*t?

You have heard the expression cash is king, right? Well, in business that couldn't be more true. Let's start with the basics.   What is cash flow?   Cash flow is the total amount of money being transferred into and out of your business on a regular basis....

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Episode 23: The Disrupt-Her Manifesto with Miki Agrawal

Miki was named 2018 Fast Company’s “Most Creative People”. 2017 “Young Global Leader” by the World Economic Forum, “Social Entrepreneur of the Year” by the World Technology Summit, and was one of INC Magazine’s “Most Impressive Women Entrepreneurs of 2016.”

She is the co-founder of THINX, a high-tech, period-proof underwear brand and led the company as CEO to a valuation of over $150 Million and to Fast Company’s Most Innovative Companies of 2017, all while helping tens of millions of women period better.

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Episode 20: The Art of Lead Generation with John Franklin

John started Flipside Performance by offering free park workouts in 2013. He bootstrapped the company to $2mm+ in revenue in less than 5 years. Now John teaches business owners how to get more clients by improving their sales and marketing processes. There are 200+ success stories & counting.

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Episode 18: Creative Entrepreneurship with Jim McCarthy

Jim McCarthy is the co-founder and CEO of Goldstar, a company that sells millions of live event tickets to millions of people on behalf of more than 5,000 venues and producers each year. An e-commerce veteran, Jim has spent his entire career in high-growth businesses and likes to share his knowledge and insight with others.

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Episode 17: Scaling Culture with VaynerMedia’s Andrea Sullivan

Andrea is a business leader, feminist, activist, professor, dancer, flutist, board member, mother and wife.

The first ever Chief Client Officer at VaynerMedia. She is responsible for scaling VaynerMedia’s full service agency business globally. She is in charge of its client teams, thought leadership, new business and brand reputation.

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Episode 16: Becoming an Industry Leader with Pete Dupuis

Pete Dupuis has served as the Vice President and Business Director of Cressey Sports Performance since co-founding the company in 2007. With an MBA from Babson College, more than a decade of fitness industry experience, and a profound appreciation for the nitty-gritty realities of managing a fitness facility, he brings a unique perspective to discussions surrounding the business of fitness.

In this episode, Michael and Pete discuss:
• Positioning your business in a specific niche
• The social media strategy for small businesses especially in the fitness industry
• Developing a gym culture

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MFF’s Best Blog Post of 2018 (And What You Can Learn From It)

One of the most common issues I heard from business leaders in 2018 was how difficult it can be to create online content that gets traction. With so much noise on our social platforms these days and the rising cost of online advertising, it can harder than ever for...

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10 Quick Tips for Building Community

In the past year, I’ve worked with over one hundred business leaders. And in all of those interactions, there was one topic that arose the most frequently. Every business owner wants to know how to build community. It’s not enough these days to just have a solid...

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Want to Manage Your Time Better? Start Here.

You know what’s crazy? Time. It’s your only completely non-renewable resource. You can get more energy by resting. And you can always earn more money. But once time is gone… that’s it. If you’re serious about using your time well, it’s important to start by analyzing...

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5 Phrases That Will Make You A Better Leader

  As a leader, you have an outsized impact on those around you. That impact can be a positive one in which you help others be more productive, empowered and inspired. Or your impact can be a negative one leaving those you lead feeling confused, frustrated or...

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Our Free System for Managing Customer Experience

  At Mark Fisher Fitness (MFF) feedback is our greatest currency. When we foster an open dialogue between our team and our Ninjas (aka clients) our culture and community thrive as a result. With the currency of feedback, you can buy what we all seek in our...

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Episode 15: Balancing Art and Business with Patricia Burmicky

Patricia was born in Caracas, Venezuela to a Venezuelan-Slovenian family. In 2003, she received a B.S. in industrial engineering from the Simon Bolivar University in Caracas. She also studied photography at the Roberto Mata School of Photography in Caracas. In 2008, Patricia moved to New York to study at the International Center of Photography, where she was awarded with a Directors’ Fellowship and graduated in June 2010. Her photographs have been exhibited at the Andrea Meislin Gallery and A.I.R. Gallery in New York. Her photographs have been published in ICP’s Shift 2010, Tal Cual (Venezuelan newspaper) and Town and Country (magazine) in the Philippines.

In 2011, she founded PhotoUno Photography School in Midtown Manhattan where she currently teaches. Patricia lives and works in New York with her husband Francisco and her dog named Pitta.

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Episode 14: A Family Legacy with Cary Borish

When Cary Borish opened the first Marathon in 1984, their goal was simple: to provide the neighborhood with the highest quality fresh food at an excellent value. The seeds they planted in their 10-seat burger joint in Northeast Philadelphia have grown into what Marathon is today.

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Episode 13: Management and Leadership with Arin Sullivan

Arin Sullivan is the Director of Programs and Client Services, overseeing Education, Business Development, and the Support Center. The Programs & Client Services department endeavors to expand the knowledge of the arts and cultural sector and deepen the impact of the high-quality data and resources provided by the Cultural Data Project. An actor and stage manager at heart, prior to joining the CDP in 2008, Arin was the managing director at Hedgerow Theatre, theater manager for Drexel University’s Mandell Theater, and producer for Geva Comedy Improv at Geva Theatre Center in Rochester, New York. Arin is also an adjunct faculty member with Drexel’s Theatre program. She received her Bachelor of Arts degree in English from Le Moyne College in Syracuse, New York, where she graduated cum laude, and she holds a Master of Science degree from Drexel University’s Arts Administration program.

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Episode 12: Blockchain Technology with Joe Snyder & Chris Brown

A serial entrepreneur for over fifteen years, Joe Snyder is the CEO of the publicly traded, revolutionary blockchain company, Lannister Holdings.

CHRIS BROWN, Chief Technology Officer

In their own words…

Lannister Holdings is generating scaled revenues and growth by developing, owning, and delivering proprietary technology to the financial sector.

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Episode 11: Giving & Receiving Feedback with Rachelle Pereira

Rachelle is an accomplished Executive Coach and Facilitator who has built a stellar client reputation by getting results. As e talk about in the podcast Rachelle recently started her own leadership consulting agency called Equalibrium with her long-time friend and business partner Katie Byrme.

A little more about Rachelle – She is a qualified counsellor, and certified in a variety of Emotional Intelligence and personality assessment tools. Rachelle is a proud graduate from Reed College (Oregon) and Warwick University (UK). She also spoke at the 2017 TEDx Broadway Conference on the challenges in receiving feedback.

Rachelle has consulted for over 50 companies, including: Human Rights Watch, Sony Music Entertainment, NBC Universal, and so many more. Hope over to for all the details of Rachelle’s incredible accomplishments.

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Episode 10: The FitCast Crossover with Kevin Larrabee

Kevin Larrabee graduated from Keene State College with a BS in Health Science in August 2008. He is a Certified Strength and Conditioning Specialist through the National Strength and Conditioning Association. Kevin has had a passion for fitness and nutrition ever since winning his battle with the bulge at the age of 15. After discovering the effects of diet and exercise, Kevin lost 30 pounds in three months. Ever since then he has been striving to learn as much as he can about fitness and nutrition.

He recently opened his first training studio, Allied Strength, in Gloucester, MA.

Kevin created The FitCast Podcast after looking for a decent fitness and nutrition podcast and coming up empty. He has recorded more than 450 episodes and interviewed some of the best and brightest in the industry. The FitCast was named Best Fitness Podcast by Men’s Health Magazine in 2015.

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The Power of Emotion on Purchasing Behavior

Guest Post by Chris Burgess, Business for Unicorns Adjunct Faculty and Founder of Lift the Bar   “People buy using emotion” is one the of the most common phrases in marketing and sales across the three different industries I have been lucky to have been a part...

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