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Number One Missing System…

Number One Missing System…

Today I want to highlight the most common missing system I see in training gyms and micro gyms… And that’s the follow-up. Let’s assume you’ve got... A compelling low barrier offer that makes it easy to get started and removes all risk Communication channels to make...

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How Much Should You Charge for Your Services?

How Much Should You Charge for Your Services?

If you’re in a market where the other options are low priced, volume gyms where people rent access to equipment. Now we know that’s not a fair comparison; you’re not selling equipment access, you’re selling coaching and accountability

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How Can I Make Sure My Team Follows Our Systems?

How Can I Make Sure My Team Follows Our Systems?

Want to cover a pretty common challenge for training gyms (and frankly, all businesses)… Whether you’ve got a larger facility with 10+ staff, or just hired a part time trainer and/or admin, the only way for you to have true peace of mind is with a well-trained team....

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Fitness Business Coaches [The Truth]

Fitness Business Coaches [The Truth]

Here’s a common point of debate in the Fitness Business Guru Industrial Complex: Do fitness business coaches need to be running their own training gym? (Longer one today… get a cup o’ joe to sip on…) One side of the issue says:  “Yes. If you’re not (currently) running...

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BOCTAOE

BOCTAOE

BOCTAOE.

This is an acronym popularized by Scott Adams that stands for “but of course there are obvious exceptions.”

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Why Should You Start a Business?

Why Should You Start a Business?

My dearest, please indulge me as today we’re getting semi-philosophical. There are lots of reasons to start a business. To help more people. To be the captain of your professional fate. To have fun. To increase your earning potential. To learn and grow as a human...

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How Do I Know What to Work on in My Business?

How Do I Know What to Work on in My Business?

 One of the most common challenges we face as training gym owners is deciding what to work on next. After all, we have constraints of time, energy, and money.  And being a business owner can make you feel like you’re snorting crushed up crazy pills, so it can be...

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How Do I Get More Referrals?

How Do I Get More Referrals?

Quick suggestion for you to get more referrals for your training gym… Long time readers know we’ve covered this topic in depth (article HERE), but in the spirit of giving you a quick takeaway, here’s your move: Instead of bribing clients to get you paying members,...

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Episode 85: How to Get Sh*t Done with Wendy Shafranski

Episode 85: How to Get Sh*t Done with Wendy Shafranski

What if you were friends with a bunch badass business leaders and entrepreneurs and could ask them about their successes, challenges, and most valuable advice? That’s exactly what Business for Unicorns delivers. Join business coach and entrepreneur Michael Keeler as...

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Episode 78: Michael and Mark on Navigating Change

Episode 78: Michael and Mark on Navigating Change

What if you were friends with a bunch badass business leaders and entrepreneurs and could ask them about their successes, challenges, and most valuable advice? That’s exactly what Business for Unicorns delivers. Join business coach and entrepreneur Michael Keeler as...

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Episode 77: Good vs. Great Nutrition Coaches with Laura Poburan

Episode 77: Good vs. Great Nutrition Coaches with Laura Poburan

What if you were friends with a bunch badass business leaders and entrepreneurs and could ask them about their successes, challenges, and most valuable advice? That’s exactly what Business for Unicorns delivers. Join business coach and entrepreneur Michael Keeler as...

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Episode 76: Pete Dupuis on How to Get The Most Out of Your Team

Episode 76: Pete Dupuis on How to Get The Most Out of Your Team

What if you were friends with a bunch badass business leaders and entrepreneurs and could ask them about their successes, challenges, and most valuable advice? That’s exactly what Business for Unicorns delivers. Join business coach and entrepreneur Michael Keeler as...

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Episode 75: Bonus Episode with Michael, Mark… and Pete!

Episode 75: Bonus Episode with Michael, Mark… and Pete!

What if you were friends with a bunch badass business leaders and entrepreneurs and could ask them about their successes, challenges, and most valuable advice? That’s exactly what Business for Unicorns delivers. Join business coach and entrepreneur Michael Keeler as...

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Episode 74: Jess Shares Her Systems to Creating her Gym Culture

Episode 74: Jess Shares Her Systems to Creating her Gym Culture

What if you were friends with a bunch badass business leaders and entrepreneurs and could ask them about their successes, challenges, and most valuable advice? That’s exactly what Business for Unicorns delivers. Join business coach and entrepreneur Michael Keeler as...

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Episode 71: The Legendary Mike Boyle Talks Lessons Learned

Episode 71: The Legendary Mike Boyle Talks Lessons Learned

What if you were friends with a bunch badass business leaders and entrepreneurs and could ask them about their successes, challenges, and most valuable advice? That’s exactly what Business for Unicorns delivers. Join business coach and entrepreneur Michael Keeler as...

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Episode 62: James Shares How to Grow Your Business by Delegating

Episode 62: James Shares How to Grow Your Business by Delegating

What if you were friends with a bunch badass business leaders and entrepreneurs and could ask them about their successes, challenges, and most valuable advice? That’s exactly what Business for Unicorns delivers. Join business coach and entrepreneur Michael Keeler as...

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Episode 59: Coach Nat on Creating the Country’s First Queer Gym

Episode 59: Coach Nat on Creating the Country’s First Queer Gym

What if you were friends with a bunch badass business leaders and entrepreneurs and could ask them about their successes, challenges, and most valuable advice? That’s exactly what Business for Unicorns delivers. Join business coach and entrepreneur Michael Keeler as...

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Episode 58: Connor’s Approach to Earning Respect as a Leader

Episode 58: Connor’s Approach to Earning Respect as a Leader

What if you were friends with a bunch badass business leaders and entrepreneurs and could ask them about their successes, challenges, and most valuable advice? That’s exactly what Business for Unicorns delivers. Join business coach and entrepreneur Michael Keeler as...

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Episode 52: Taking Responsibility for Your Life with Luka Hocevar

Episode 52: Taking Responsibility for Your Life with Luka Hocevar

What if you were friends with a bunch badass business leaders and entrepreneurs and could ask them about their successes, challenges, and most valuable advice? That’s exactly what Business for Unicorns delivers. Join business coach and entrepreneur Michael Keeler as...

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Episode 51: Michael and Mark’s Lessons Learned in 2020

Episode 51: Michael and Mark’s Lessons Learned in 2020

What if you were friends with a bunch badass business leaders and entrepreneurs and could ask them about their successes, challenges, and most valuable advice? That’s exactly what Business for Unicorns delivers. Join business coach and entrepreneur Michael Keeler as...

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Episode 50: A Special Episode on Partnership with Mark Fisher

Episode 50: A Special Episode on Partnership with Mark Fisher

What if you were friends with a bunch badass business leaders and entrepreneurs and could ask them about their successes, challenges, and most valuable advice? That’s exactly what Business for Unicorns delivers. Join business coach and entrepreneur Michael Keeler as...

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Episode 49: Triple-Bottom Line Management with Betty Tang

Episode 49: Triple-Bottom Line Management with Betty Tang

What if you were friends with a bunch badass business leaders and entrepreneurs and could ask them about their successes, challenges, and most valuable advice? That’s exactly what Business for Unicorns delivers. Join business coach and entrepreneur Michael Keeler as...

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Episode 48: The Nuts and Bolts of PR with Kristen Grossi

Episode 48: The Nuts and Bolts of PR with Kristen Grossi

What if you were friends with a bunch badass business leaders and entrepreneurs and could ask them about their successes, challenges, and most valuable advice? That’s exactly what Business for Unicorns delivers. Join business coach and entrepreneur Michael Keeler as...

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