In 2011, Dr. Aaron Hinde left his lucrative $350k a year sports chiropractic practice to push the chips “all in” with business partner and fellow Santa Cruz native Orion Melehan to enter an industry with a failure rate of 99%…the beverage industry. With zero beverage experience and high hopes of creating the next Billion dollar beverage brand, he moved his family off the grid…literally. With two kids he downsized his life to live in a 400 sq. foot home with no power and no income.
Obsessed with producing high quality, efficacious, and niche functional lifestyle drinks to replace the high sugar, high caffeine and artificially laden energy and “sports” drinks he saw on the market.
LifeAID products are currently sold in tens of thousands of accounts, have 550,000+ active engaged followers on social media, and was ranked in the Inc 500 fastest growing companies in the US three years in a row.read more
In 2011, Dave had a vision to challenge the status quo of what a gym experience should entail. He believed that fitness should be about development, not destruction. Inclusive, not divisive. That it should be more progressive than just barbells.
Dave is the owner of Performance360 with 3 locations in San Diego, CA. He has coached over 4,500 classes, started the Become More Coach Academy and his philosophies on programming, coaching, and culture have laid the foundation for what Performance360 has become today.read more
Behold! Some useful and provocative business musings to make your life and business better. ************************ Beware Of Advice From Successful, Lucky Idiots A strong operator can handle a crappy market. An amazing market can prop up a sloppy operator. The right...read more
Sarah-Jane Kurtini grew up in England and moved to Bondi, Sydney in 2009 with her husband, Jason to live by the beach with their two children. Sarah-Jane co-founded Tinybeans in Sydney and then in 2018, she and her family moved to New York to help the business grow on the other side of the world. Tinybeans is a Modern Family Album App for parents to capture and privately share their children’s life stories. It’s available for free in the App Store or Google Play.read more
Scott Royal Smith is a real estate investor and asset protection attorney in Austin, TX. Scott became an entrepreneur while still in law school, purchasing and running an auto mechanic shop, to pay his way through school. After graduating, Scott begin his law career as a high-stakes corporate litigator. He spent the last 8 years of his career analyzing real estate investment and asset protection. Today, Scott is the Founder and CEO of Royal Legal Solutions. A firm he built to offer tax, business and legal strategies to clients all over the U.S and Canada. He continues to educate the public on asset protection strategies to help circumvent debilitating lawsuits for his clients.read more
Emily Fletcher is the founder of Ziva, the creator of The Ziva Technique and regarded as a leading expert in meditation for high performance. Her debut book, Stress Less, Accomplish More was just published by HarperCollins on Feb, 2019.
The Ziva Technique is a powerful trifecta of mindfulness, meditation and manifesting designed to unlock your full potential. It’s benefits include decreased stress, deeper sleep, improved immune function, increased productivity and extraordinary performance.
The New York Times, The Today Show, Vogue and ABC News have all featured Emily’s work. She’s been named one of the top 100 women in wellness to watch, has taught more than 15,000 students around the world and has spoken on meditation for performance at Google, Harvard Business School, Viacom, & Wanderlust. Ziva graduates include Oscar, Grammy, Tony & Emmy award winners, NBA players, Navy SEALs, Fortune 500 CEOs, busy parents and social entrepreneurs.read more
David Bach is one of the most trusted financial experts and bestselling financial authors of our time. He has written nine consecutive New York Times bestsellers with over seven million copies in print, including two #1 New York Times bestsellers, The Automatic Millionaire and Start Late Finish Rich.
In addition to his books, David has impacted millions of people over the past two decades through his seminars, speeches, newsletters, and thousands of media appearances. He is also the cofounder of AE Wealth Management, regarded as one of America’s fastest-growing financial planning firms, and the founder of FinishRich Media, a website dedicated to revolutionizing the way people learn about money. Learn more at https://davidbach.comread more
We all know word of mouth from satisfied customers is the cheapest, easiest, and best way to grow your business. In fact, it’s not uncommon for a relatively new business owner to brag about “not doing any marketing.” And to be sure, organic growth from word of mouth...read more
Nathan Hirsch is a serial entrepreneur and expert in remote hiring and eCommerce. He started his first eCommerce business out of his college dorm room and has sold over $30 million online. He is now the co-founder and CEO of FreeeUp.com, a marketplace that connects businesses with pre-vetted freelancers in eCommerce, digital marketing, and much more.read more
Marisa has advised many venerable brands, including Goldman Sachs, Omnicom, Morgan Stanley and NYSE Euronext. She led NYSE Euronext through a dramatic brand transformation, retooling their listings franchise to become #1 in attracting technology IPOs.read more
[Disclaimer: This is not a typical post for a business blog (maybe it should be?). So if you’re not ready for some raw, unfiltered emotion, this may not be the post for you.] Right now, as I’m typing this, I am having a moment when I am questioning everything....read more
Martin is Founder and CEO of Americord Registry, a company that preserves umbilical cord blood stem cells on behalf of expectant mothers. They ranked for the past three years as one of the fastest growing private companies in the United States.read more
Dave Gerber, President and Founder of Synergy Development and Training, LLC is a change catalyst, motivating people to become the best version of themselves. Dave inspires his audiences to transform the way they engage with the world around them, build stronger relationships and organizations. His dynamic, humorous style and remarkable depth and breadth of content has earned him the reputation of “best speaker ever” by many of his audiences. His talent for simplifying complex ideas into elegant solutions, is a gift that leaves participants with actionable learning that they can implement immediately as he helps us “Prepare for Robots!”read more
Any leader knows the only way to succeed in business is through creating systems. Good systems provide clearly documented procedures for how business is conducted. This leads to consistency for the experience of clients and customers, and a team of people who have a...read more
Jill Coleman launched her personal brand at JillFit.com in 2010,and was a co-founder of Metabolic Effect, Inc.. Her 16-year journey in the health and fitness industry began when she got her very first job at a gym just for the free membership at age 15!read more
Flaviu is a Romanian entrepreneur, angel investor, and life hacker with a passion for fixing the healthcare system.read more
You have heard the expression cash is king, right? Well, in business that couldn't be more true. Let's start with the basics. What is cash flow? Cash flow is the total amount of money being transferred into and out of your business on a regular basis....read more
Miki was named 2018 Fast Company’s “Most Creative People”. 2017 “Young Global Leader” by the World Economic Forum, “Social Entrepreneur of the Year” by the World Technology Summit, and was one of INC Magazine’s “Most Impressive Women Entrepreneurs of 2016.”
She is the co-founder of THINX, a high-tech, period-proof underwear brand and led the company as CEO to a valuation of over $150 Million and to Fast Company’s Most Innovative Companies of 2017, all while helping tens of millions of women period better.read more
What if you were friends with a bunch badass business leaders and entrepreneurs and could ask them about their successes, challenges, and most valuable advice? That’s exactly what Business for Unicorns delivers. Join business coach and entrepreneur Michael Keeler as...read more
For anyone who knows me in real life or follows me on the interwebz, it’s no secret I have a problem. You see… I’m a junkie. Every day I wake up and live a life of servitude to my addiction. It’s all consuming. It’s obsessive. And at times, it’s truly a burden for...read more
Adriana is the Founder and CEO of Girls in Tech, a San Francisco-based non-profit organization devoted to empowering, educating and engaging women in the tech industry across 60 chapters in 36 countries.read more
John started Flipside Performance by offering free park workouts in 2013. He bootstrapped the company to $2mm+ in revenue in less than 5 years. Now John teaches business owners how to get more clients by improving their sales and marketing processes. There are 200+ success stories & counting.read more
Molly is the co-founder and woman-in-charge Girls Gone Strong, a movement started in 2011 by seven women who wanted to change the landscape of nutrition and training information for women. Two and a half years later and it’s become a REVOLUTION!read more
Jim McCarthy is the co-founder and CEO of Goldstar, a company that sells millions of live event tickets to millions of people on behalf of more than 5,000 venues and producers each year. An e-commerce veteran, Jim has spent his entire career in high-growth businesses and likes to share his knowledge and insight with others.read more
Allow me a brief moment to rant. I’m not promising that it will be productive, but it will be passionate. There is a subset of business coaches and thought leaders peddling dangerous ideas like you can have it all if you’re willing to hustle, and if you’re not...read more
Andrea is a business leader, feminist, activist, professor, dancer, flutist, board member, mother and wife.
The first ever Chief Client Officer at VaynerMedia. She is responsible for scaling VaynerMedia’s full service agency business globally. She is in charge of its client teams, thought leadership, new business and brand reputation.read more
Pete Dupuis has served as the Vice President and Business Director of Cressey Sports Performance since co-founding the company in 2007. With an MBA from Babson College, more than a decade of fitness industry experience, and a profound appreciation for the nitty-gritty realities of managing a fitness facility, he brings a unique perspective to discussions surrounding the business of fitness.
In this episode, Michael and Pete discuss:
• Positioning your business in a specific niche
• The social media strategy for small businesses especially in the fitness industry
• Developing a gym culture
How To Use Public Speaking to Establish Authority and Grow Your Business (Even If You Hate Speaking In Public): Part 2
In the first part of our deep dive into public speaking, we covered how to create a structure that sets you up for success. By crafting a strong opening and ending, logically ordering your content, and designing a strong slide deck, you’re off to a great start. (Did...read more
How To Use Public Speaking to Establish Authority and Grow Your Business (Even If You Hate Speaking In Public): Part 1
According to conventional wisdom, most people fear public speaking more than death. While this sounds extreme at first, upon reflection, it does follow a certain logic. After all, we’ve been designed by natural selection to feel a healthy dose of nerves anytime...read more
One of the most common issues I heard from business leaders in 2018 was how difficult it can be to create online content that gets traction. With so much noise on our social platforms these days and the rising cost of online advertising, it can harder than ever for...read more
There comes a point in every business’s life where it’s time to grow up. In the beginning, many businesses are run with a heavy focus on getting leads and customers. The bank account is closely watched, but only so we can be certain to not run out of cash. Over time,...read more
In the past year, I’ve worked with over one hundred business leaders. And in all of those interactions, there was one topic that arose the most frequently. Every business owner wants to know how to build community. It’s not enough these days to just have a solid...read more
First things, first. What the heck is a daily gratitude practice? There are many definitions of gratitude depending on the research you look at, but I like to think of gratitude as the acknowledgment of positive outcomes in your life and the reasons for those positive...read more
16 Ways To Improve Your Customer Service, Part 2: Grow Your Revenue and Increase Retention By “Giving A Sh*t”
And without further ado, let’s take a deep dive into the second half of our two part series and learn more ways to up-level your customer service. In part two, we’ll cover: The perils of standardizing “wow” momentsHow to stand out by actually being a real live...read more
16 Ways To Improve Your Customer Service, Part 1: Grow Your Revenue and Increase Retention By “Giving A Sh*t”
Call me old-fashioned, but I find great customer service inspiring. Based on your industry, customer service can take many forms. It can be an expertly prepared and served meal. It can be a thoughtfully curated travel experience. It can simply be a warm and personal...read more
Most leaders think of their work in two categories, working in your business and working on your business. When you are working in your business you are engrossed in the day-to-day operations and are often focused on being a manager. Managers create structure and...read more
You know what’s crazy? Time. It’s your only completely non-renewable resource. You can get more energy by resting. And you can always earn more money. But once time is gone… that’s it. If you’re serious about using your time well, it’s important to start by analyzing...read more
No one ever teaches us how to use email. One day we're handed an email address and it's assumed we'll just figure it out. [Spoiler alert: We're not very good at just figuring it out.] So, it makes perfect sense that for many of us emails are a source of frequent...read more
Become a Learning Machine: How to Leverage Books to Supercharge Personal and Professional Development
Estimated Reading Time: 10 Minutes I’ve been reading (or listening to) an average of two to three books a week since August of 2010. At the time of this writing, I can safely estimate I’ve read more than a thousand books over the last eight years. I...read more
As a leader, you have an outsized impact on those around you. That impact can be a positive one in which you help others be more productive, empowered and inspired. Or your impact can be a negative one leaving those you lead feeling confused, frustrated or...read more
When I was in middle school, I started obsessively studying musical theater. I would go to the library and check out various cast albums, then make cassette tape recordings. Since I planned to go into the field, I was determined to study the genre and...read more
At Mark Fisher Fitness (MFF) feedback is our greatest currency. When we foster an open dialogue between our team and our Ninjas (aka clients) our culture and community thrive as a result. With the currency of feedback, you can buy what we all seek in our...read more
Patricia was born in Caracas, Venezuela to a Venezuelan-Slovenian family. In 2003, she received a B.S. in industrial engineering from the Simon Bolivar University in Caracas. She also studied photography at the Roberto Mata School of Photography in Caracas. In 2008, Patricia moved to New York to study at the International Center of Photography, where she was awarded with a Directors’ Fellowship and graduated in June 2010. Her photographs have been exhibited at the Andrea Meislin Gallery and A.I.R. Gallery in New York. Her photographs have been published in ICP’s Shift 2010, Tal Cual (Venezuelan newspaper) and Town and Country (magazine) in the Philippines.
In 2011, she founded PhotoUno Photography School in Midtown Manhattan where she currently teaches. Patricia lives and works in New York with her husband Francisco and her dog named Pitta.read more
When Cary Borish opened the first Marathon in 1984, their goal was simple: to provide the neighborhood with the highest quality fresh food at an excellent value. The seeds they planted in their 10-seat burger joint in Northeast Philadelphia have grown into what Marathon is today.read more
Teamwork! Makes the dream work! Unless you screw up onboarding. In which case… Teamwork! Makes your business unravel, enrages your clients, and sends you to bankruptcy court! Ok, that may be a bit extreme. But it’s fair to say that if you don’t have a...read more
Arin Sullivan is the Director of Programs and Client Services, overseeing Education, Business Development, and the Support Center. The Programs & Client Services department endeavors to expand the knowledge of the arts and cultural sector and deepen the impact of the high-quality data and resources provided by the Cultural Data Project. An actor and stage manager at heart, prior to joining the CDP in 2008, Arin was the managing director at Hedgerow Theatre, theater manager for Drexel University’s Mandell Theater, and producer for Geva Comedy Improv at Geva Theatre Center in Rochester, New York. Arin is also an adjunct faculty member with Drexel’s Theatre program. She received her Bachelor of Arts degree in English from Le Moyne College in Syracuse, New York, where she graduated cum laude, and she holds a Master of Science degree from Drexel University’s Arts Administration program.read more
A serial entrepreneur for over fifteen years, Joe Snyder is the CEO of the publicly traded, revolutionary blockchain company, Lannister Holdings.
CHRIS BROWN, Chief Technology Officer
In their own words…
Lannister Holdings is generating scaled revenues and growth by developing, owning, and delivering proprietary technology to the financial sector.read more
Rachelle is an accomplished Executive Coach and Facilitator who has built a stellar client reputation by getting results. As e talk about in the podcast Rachelle recently started her own leadership consulting agency called Equalibrium with her long-time friend and business partner Katie Byrme.
A little more about Rachelle – She is a qualified counsellor, and certified in a variety of Emotional Intelligence and personality assessment tools. Rachelle is a proud graduate from Reed College (Oregon) and Warwick University (UK). She also spoke at the 2017 TEDx Broadway Conference on the challenges in receiving feedback.
Rachelle has consulted for over 50 companies, including: Human Rights Watch, Sony Music Entertainment, NBC Universal, and so many more. Hope over to businessforunicorns.com for all the details of Rachelle’s incredible accomplishments.read more
Kevin Larrabee graduated from Keene State College with a BS in Health Science in August 2008. He is a Certified Strength and Conditioning Specialist through the National Strength and Conditioning Association. Kevin has had a passion for fitness and nutrition ever since winning his battle with the bulge at the age of 15. After discovering the effects of diet and exercise, Kevin lost 30 pounds in three months. Ever since then he has been striving to learn as much as he can about fitness and nutrition.
He recently opened his first training studio, Allied Strength, in Gloucester, MA.
Kevin created The FitCast Podcast after looking for a decent fitness and nutrition podcast and coming up empty. He has recorded more than 450 episodes and interviewed some of the best and brightest in the industry. The FitCast was named Best Fitness Podcast by Men’s Health Magazine in 2015.read more
Guest Post by Chris Burgess, Business for Unicorns Adjunct Faculty and Founder of Lift the Bar “People buy using emotion” is one the of the most common phrases in marketing and sales across the three different industries I have been lucky to have been a part...read more