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Episode 11: Giving & Receiving Feedback with Rachelle Pereira

Rachelle is an accomplished Executive Coach and Facilitator who has built a stellar client reputation by getting results. As e talk about in the podcast Rachelle recently started her own leadership consulting agency called Equalibrium with her long-time friend and business partner Katie Byrme.

A little more about Rachelle – She is a qualified counsellor, and certified in a variety of Emotional Intelligence and personality assessment tools. Rachelle is a proud graduate from Reed College (Oregon) and Warwick University (UK). She also spoke at the 2017 TEDx Broadway Conference on the challenges in receiving feedback.

Rachelle has consulted for over 50 companies, including: Human Rights Watch, Sony Music Entertainment, NBC Universal, and so many more. Hope over to businessforunicorns.com for all the details of Rachelle’s incredible accomplishments.

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Episode 10: The FitCast Crossover with Kevin Larrabee

Kevin Larrabee graduated from Keene State College with a BS in Health Science in August 2008. He is a Certified Strength and Conditioning Specialist through the National Strength and Conditioning Association. Kevin has had a passion for fitness and nutrition ever since winning his battle with the bulge at the age of 15. After discovering the effects of diet and exercise, Kevin lost 30 pounds in three months. Ever since then he has been striving to learn as much as he can about fitness and nutrition.

He recently opened his first training studio, Allied Strength, in Gloucester, MA.

Kevin created The FitCast Podcast after looking for a decent fitness and nutrition podcast and coming up empty. He has recorded more than 450 episodes and interviewed some of the best and brightest in the industry. The FitCast was named Best Fitness Podcast by Men’s Health Magazine in 2015.

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The Power of Emotion on Purchasing Behavior

Guest Post by Chris Burgess, Business for Unicorns Adjunct Faculty and Founder of Lift the Bar   “People buy using emotion” is one the of the most common phrases in marketing and sales across the three different industries I have been lucky to have been a part of....

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Episode 9: Building Connection and Belonging with Radha Agrawal

Radha Agrawal is a community force. She is the Co-Founder and CEO of Daybreaker, an early morning dance movement in 22 cities around the world with a community of over 350,000 members who connect through dance, yoga, music and mischief.

Her upcoming book “BELONG: Find Your People Create Community and Live a More Connected Life” published by Workman comes out next fall (September 2018) and open sources all that she learned about community building with methods and exercises she designed so that anyone could create the blueprint for their dream community. Learn more about Radha at radhaagrawal.com.

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All Models Are Wrong, Some Are Useful

  All models are wrong but some are useful. I’ve used this phrase a million times when talking about business models because it sounds super smart. But I wasn’t sure where it came from. So so I did a little digging. Turns out, this axiom was made popular by British...

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Episode 7: Scaling Culture and Community with Joanna Lee

Joanna is currently the Vice President of Marketing at WeWork, a seven year old real estate-meets-technology-meets-community start-up, originally founded as a shared office space provider – now on a mission to transform the way we work, live and play. Before WeWork, Joanna spent over 10 years in the fashion world at brands like J.Crew, Lilly Pulitzer and Vera Wang, working across retail and digital marketing. Joanna also did a brief stint on Wall Street, working on the trading floor at Goldman Sachs right out of college. She did her undergraduate degree in French and Political Science at Georgetown University, and has a Masters in Fashion Design from Parsons School of Design.

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Episode 5: Solving Better Problems with Mona Patel

Mona is the CEO of Motivate design, UX expert, professor, speaker and author.

“I work to make technology approachable. At first, I got to think about keeping shuttles in space and medical equipment operating smoothly. It was groundbreaking and heavy, and I thrived. It gave me a distinct POV: there is no problem too big to solve for, and no design too small to make a big impact.”

In 2009, Mona started Motivate Design, a UX/UI research and design agency. They are based in NYC and their clients Fortune 500 companies from all over the world. Our UX staffing agency UX Hires (2010) was born soon after to support a need Mona saw in the community. Motivate has been on the Inc. 5000 fastest-growing companies list three years in a row.

Mona’s latest project is a new proprietary method of customer investigation, Insider Insights. It uses the best practices of investigators to get to the truth about what customer’s think about your company. We talk about this exciting new project in the podcast – it’s brilliant.

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How to Completely Change Your Relationship to Feedback

I am an education junkie. Show me a workshop, book or conference that could help me expand my thinking or help me make a better impact on the world and I am all in. Recently I went to the best conference I’ve attended to date -- the 2018 WorkHuman Conference, created...

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Episode 4: The Science of Motivation with Steven M. Ledbetter

Steven M. Ledbetter, aka “Coach Stevo” on Twitter, is an expert in the science of human behavior change and has been helping people who know what to do, but can’t make themselves do it since 2008. He is the CEO of the behavior change consulting company Habitry which he co-founded in 2014. Originally from rural Georgia, he moved to San Francisco in 2005. He collects mid-century modern furniture, never carries more than 6kg of luggage, and is a third generation Eagle Scout.

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Episode 3: Leading with Creativity with Susan Blackwell

Susan Blackwell is on a mission to free people’s self-expression. As a performer, writer, speaker and educator, she champions this cause around the world, on Broadway, off-Broadway, in classrooms and writing, and on TV, film, sound recordings and the Internet. As the founder of Susan Blackwell & Co, she partners with like-minded, compassionate artists and thought leaders to deliver inspiring entertainment and educational offerings aimed at freeing people’s creative self-expression. As an educator, she has empowered thousands of people to identify and slay the vampires that stop them from being free.

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Episode 2: Digital Storytelling with Erik Gensler

Erik Gensler is the President of Capacity Interactive, a digital marketing consulting firm for the cultural sector, whose clients include the country’s leading arts institutions. In 2010 Erik founded Digital Marketing Boot Camp for the Arts, the only conference 100% focused on digital marketing for arts and cultural organizations. Erik hosts a podcast series about arts administration called CI to Eye. He is most proud of CI placing #25 on Crain’s Best Places to Work in NYC in 2016 and 2017.

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Episode 1: The Secret to Becoming a Business Unicorn with Mark Fisher

Mark Fisher is an in-demand international speaker, consultant, and entrepreneur. His core expertise is helping business owners achieve financial success and personal freedom through community building, leadership development, and creating healthy organizational cultures. He’s also excellent at playing with puppies.

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Stop Doubting Yourself: 10 Ways to Overcome Analysis Paralysis

We all do it. Faced with a tough decision, we pause to think about it. Then we keep thinking about it, and thinking about it, and thinking about it. We analyze to the point where we’re incapable of making a decision and taking action. Some of us rarely find ourselves...

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How to Onboard New Clients for Long Term Relationships

The beginning of any relationship is always a delicate thing. You’re setting the tone for how things are going to go. Your actions and behaviors are telling the story of how you’ll be showing up for the other party. And understandably, the other party makes a lot of...

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3 Questions to Ask When Hiring Your First Team Member

One of the most important decisions you will make when you are starting or growing your business is who to hire as your first team member. While hiring the right people for your team is always important, making your first hire as a new business is uniquely critical....

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How to Define Your Company’s Values and Make Them Stick

Let’s start at the very beginning. (I hear it’s a very good place to start. #musicaljokes) What the heck are values? Values are our standards of behavior, our judgment of what is important in life. If I were to ask you about the things you value most in your personal...

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How to Set Boundaries with Clients

Video Cliffs Notes The Core IssueIn a high-touch, customer-centric business it is essential to cultivate intimate relationships with your customers.When you have a strong personal connection with your clients you:Have a deeper understanding of...

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The Salt Shaker Theory: 3 Principles of Effective Management

If you’re looking for insight into successfully managing a team, you’re not going to do much better than famed NYC restaurateur Danny Meyer of Union Square Hospitality Group. His book Setting the Table is a must read for anyone interested in learning more about what...

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The 5 Minute Mission Statement

Your company’s mission statement answers the simple question, why do you exist? Having a good answer to that question isn’t trivial. Having a good answer to that question will influence every decision you make about your business. It defines your purpose. Without a...

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Four Apps That Improve My Business and Lower My Stress

The promise of technology is that it helps to improve the quality of our lives, making us more organized, connected, and efficient. But most days I feel like technology makes me less productive. From the daily avalanche of emails to our growing addiction to social...

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Should You Work On Your Strengths or Weaknesses?

One of the great debates in all of personal development and business literature is this: Should you focus your education on shoring up your weaknesses? OR should you ignore your weaknesses and focus on your strengths? In the 70’s and 80’s, personal development gurus...

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3 Ways to Improve Your Customer Service, Starting Today

Here are three things you (and your team) can do today to improve the customer service in your business. They don’t cost any money, they don’t take much time, and you already have all the resources you need to do them. 1. Ask more questions. The more you encourage...

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Getting More Dream Clients By Being More Who You Really Are

When we look at the skillsets that make up “marketing,” we’re actually talking about many distinct creative and technical facilities; copywriting, building out “funnels,” analyzing FB ad performance, creating landing pages, writing value-building content, creating...

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How to Create Boundaries That Help You Achieve Your Goals

Here is a description of what can be a normal week for me. Does this sound familiar to you? On Sunday I sit down to look at my week ahead. It looks busy, but pretty doable. I have some regularly scheduled meetings, some plans I made with friends, and some dedicated...

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Time Management Is About These Two Things

Teaching is a great way to learn. Now that I've finally launched a time management course, something has become very clear in the research, creation, and execution of the course. The good news is time management is really only about two things: 1) Setting Boundaries...

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5 STEPS TO DELEGATE WITH CONFIDENCE

  After you watch, please join the conversation in the comments below. How do you like to be asked for help? If someone was going to delegate a task to you, how should they do it? Can’t wait to hear your thoughts!...

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HOW TO USE TO-DO LISTS WITHOUT BEING SAD/MISERABLE/CRAZY

The To Do List is one of the most tried and true stalwarts of personal productivity. And if poorly implemented, it also has the potential to be the most emotionally destructive. If used well, To Do Lists free up your brain and massively reduce stress while improving...

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10 ESSENTIAL QUESTIONS FOR BUILDING A BUSINESS

It was July 16th, 2011, in the living room of Mark Fisher’s apartment in Astoria, Queens. I took the train from Philadelphia, where I had been living at the time, for our first ever face-to-face meeting about how to grow Mark Fisher Fitness. I showed up with an...

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MF’S 15 BUSINESS PRINCIPLES

In this post, I’m going to give you a run-down of some of my guiding principles in how I approach decision making. When possible, I do my best to attribute, but I’m very confident I have adopted concepts that I’ve read and later forgot. We can assume none of my ideas...

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THE BIGGEST PROBLEM FOR PERSONAL TRAINERS

Being a personal trainer is a tough job. I’ve never done it, but I’ve been in the business long enough to see how challenging it is. You have to be energetic but chill. You have to be demanding yet compassionate. You have to be informed but remain curious. Clients...

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YOUR MEETINGS PROBABLY SUCK. I CAN HELP.

Let’s start with the unfiltered truth. No one at your business likes going to meetings and that’s (probably) because your meetings suck. Your meetings rarely start or end on time, they’re boring, they are mostly filled with people not giving a shit or people talking...

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HOW TO GIVE FEEDBACK EVEN IF YOU HATE CONFLICT

When I zoom out to my most core beliefs about the value of business in society, I think of two tenets about business done well: Business should make you a better human. Better humans are more successful at business. It may not seem that way, because oftentimes raging...

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HOW TO CREATE POWERFUL SYSTEMS THAT GROW YOUR BUSINESS

We recently surveyed all of you — our list of Business for Unicorns subscribers — and nearly 100 of you replied. Thank you so much! Y’all are the friggin’ best! Overwhelmingly this was the #1 questioned asked: How do I create systems to help my business grow and run...

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THE ONE TOOL YOUR TEAM DOESN’T KNOW THEY NEED

Tell me if this describes a team that you are part of or manage at work: We just aren’t all on the same page. We seem to be working toward different goals. No one seems to know what’s expected of them. Any of that sound familiar? If so, you are not alone my friend....

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EXCELLENCE IS A HABIT

3 Exercises to Fine Tune Your Team’s Customer Service Skills   “Excellence is an art won by training and habituation. We do not act rightly because we have virtue or excellence, but we rather have those because we have acted rightly. We are what we repeatedly do....

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THE BEST EDUCATION RESOURCES FOR TRAINERS AND OWNERS

Following my recent book post, my pal Dean Somerset reached out wondering if I had ever written a post with recommendations for fitness workshops, fitness business conferences, etc. After trying to convince HIM to write it, we finally decided to cuddle and make one...

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