![Why Should People Listen to You? [5 Strategies for Establishing Your Credibility and Authority]](https://www.businessforunicorns.com/wp-content/uploads/2019/06/Credibility-Graphic-1080x675.jpeg)
Why Should People Listen to You? [5 Strategies for Establishing Your Credibility and Authority]
In nearly every type of business, it is essential to position yourself as an authority. You are an expert on solving a specific problem for your customers and you are asking them to trust you with their time, attention and money. The first question any responsible...
Episode 35: Going “All In” with Aaron Hinde
In 2011, Dr. Aaron Hinde left his lucrative $350k a year sports chiropractic practice to push the chips “all in” with business partner and fellow Santa Cruz native Orion Melehan to enter an industry with a failure rate of 99%…the beverage industry. With zero beverage experience and high hopes of creating the next Billion dollar beverage brand, he moved his family off the grid…literally. With two kids he downsized his life to live in a 400 sq. foot home with no power and no income.
Obsessed with producing high quality, efficacious, and niche functional lifestyle drinks to replace the high sugar, high caffeine and artificially laden energy and “sports” drinks he saw on the market.
LifeAID products are currently sold in tens of thousands of accounts, have 550,000+ active engaged followers on social media, and was ranked in the Inc 500 fastest growing companies in the US three years in a row.
Episode 34: Creating a Better Customer Experience with Dave Thomas
In 2011, Dave had a vision to challenge the status quo of what a gym experience should entail. He believed that fitness should be about development, not destruction. Inclusive, not divisive. That it should be more progressive than just barbells.
Dave is the owner of Performance360 with 3 locations in San Diego, CA. He has coached over 4,500 classes, started the Become More Coach Academy and his philosophies on programming, coaching, and culture have laid the foundation for what Performance360 has become today.
Episode 33: A Testing Mindset with Sarah-Jane Kurtini
Sarah-Jane Kurtini grew up in England and moved to Bondi, Sydney in 2009 with her husband, Jason to live by the beach with their two children. Sarah-Jane co-founded Tinybeans in Sydney and then in 2018, she and her family moved to New York to help the business grow on the other side of the world. Tinybeans is a Modern Family Album App for parents to capture and privately share their children’s life stories. It’s available for free in the App Store or Google Play.
Episode 32: Protecting Your Assets with Scott Royal Smith
Scott Royal Smith is a real estate investor and asset protection attorney in Austin, TX. Scott became an entrepreneur while still in law school, purchasing and running an auto mechanic shop, to pay his way through school. After graduating, Scott begin his law career as a high-stakes corporate litigator. He spent the last 8 years of his career analyzing real estate investment and asset protection. Today, Scott is the Founder and CEO of Royal Legal Solutions. A firm he built to offer tax, business and legal strategies to clients all over the U.S and Canada. He continues to educate the public on asset protection strategies to help circumvent debilitating lawsuits for his clients.