From New Hire To Superstar: The Principles of Effective Onboarding

From New Hire To Superstar: The Principles of Effective Onboarding

Teamwork! Makes the dream work! Unless you screw up onboarding. In which case… Teamwork! Makes your business unravel, enrages your clients, and sends you to bankruptcy court! Ok, that may be a bit extreme. But it’s fair to say that if you don’t have a system to...
The Power of Emotion on Purchasing Behavior

The Power of Emotion on Purchasing Behavior

Guest Post by Chris Burgess, Business for Unicorns Adjunct Faculty and Founder of Lift the Bar   “People buy using emotion” is one the of the most common phrases in marketing and sales across the three different industries I have been lucky to have been a part of....
How to Onboard New Clients for Long Term Relationships

How to Onboard New Clients for Long Term Relationships

The beginning of any relationship is always a delicate thing. You’re setting the tone for how things are going to go. Your actions and behaviors are telling the story of how you’ll be showing up for the other party. And understandably, the other party makes a lot of...