36 hours Of Pain

One of the hardest parts of running a business is “ripping off band-aids.” The band-aid in question can be any number of situations demanding a change: A pricing model that won’t allow for profitability A long term employee that’s no longer working out A new hire that...

Simple Marketing Calendar For a Training Gym [Easy]

I hope this missive finds you well and drinking something seasonal including but not limited to a pumpkin spice latte, apple cider, or a pumpkin ale. #basic If you haven’t already put some thought into leveraging Black Friday/ Cyber Monday, now’s the time to get...

Should You Bill Weekly or Monthly?

You know, it’s very rare that I speak in absolutes when it comes to success as a training gym owner.  But this is one of those moments. Virtually all members of the Unicorn Society have made or are making this change. I promise you, this is a move you need to make...

Does Offering Discounts (or free trials) Devalue Your Services?

No, offering discounts or free trials does NOT devalue your services. In fact, they can be a powerful tool to grow your business. But it’s not always wise to hurt your revenues by reducing prices.  And if you’re looking to create an incentive to inspire action by a...

I Changed My Mind

In today’s missive, we’re going to cover five topics where I’ve changed my mind over the past 10 years of running MFF. But first, I wanted to remind you we’ve got a truly awesome virtual event coming up.  If you’ve ever wanted to peel back the curtain and go behind...