Mark Fisher

One of the most common concerns I hear from gym owners is this:  They’re not really sure how they’re doing. Or, to put a finer point on it… “How much should a gym owner make?” It’s only natural to want to know how you’re doing compared to other people. And too many...

My first boss after college was masterful at delivering difficult feedback using the “shit sandwich” approach. You know the format: Step 1 - Deliver complement Step 2 - Roll out the critical feedback Step 3 - Mix in one more compliment The first problem I had with...

Today’s thought may be obvious to some of you. But man o man, do I see this messed up a lot. Ya see, there aren’t an unlimited number of ways to generate leads for your gym. And as you build up capacity and want to increase your lead flow, at a certain point you’ll...

Teaching clients the “why” behind our training instead of just the “how” helps to improve their engagement with the process. The hidden perk that is rarely discussed, however, is that by doing so, we educate our best brand ambassadors on how to properly articulate our...

Just about every gym owner I know made the move to brick and mortar entrepreneurship after deciding that the need for independence was all the justification needed to walk away from paid employment. This meant stepping away from a steady paycheck, from health...

I’m about to be totally off grid for my yearly pilgrimage to Burning Man. As in, no digital communication of any kind.  I will miss you terribly! But while I’m away, I wanted to share with you some fitness business knowledge to feast upon in my absence. Below you’ll...

They say: “the riches are in the niches.” Thing is, the people who make this declaration rarely discuss the art of identifying and developing a niche. This isn’t as simple as spotting an untouched spot in the market and then announcing that you own it. Instead, you...

This is an important question.  Cuz if you screw this up, you leave money on the table OR you bury your business and team in complexity/frustration/sadness. Or both! As usual, allow my missteps to save you time and money. Click the link below to learn more. HOW MANY...

Part of my job is doing 99% of the new member interviews for Unicorn Society to make sure we’re truly able to help anyone who joins our Business Mentorship program. That means I get to talk to a LOT of fitness business owners like you - to hear their struggles, learn...

Find me a mature small business that is immune to the occasional underperforming year of operations.  You can’t. Clients come and go, staffs turn over periodically, and an unpredictable economy can swing the pendulum of productivity in one direction or another at any...

When I’m looking to quickly cut to the heart of the matter and understand how a gym is doing by the numbers, this is what I want to know: Finances - Each of the Last Three Months AND 2022 Totals Revenue Expenses Owner Pay + Perks People Costs (excluding Owner)...

What better feeling is there than seeing your business operating at capacity? Clients are buzzing around the space, staff members are efficiently doing their jobs, and cash flow is good. There’s a natural inclination to take your foot off of the gas pedal at these...

Ohboyohboy, I’m currently flying through the air to Long Beach, California. I’ll be speaking at the Perform Better Summit, one of my very favorite educational events in the entire industry. It’s also my first time at the Long Beach one, and I’m super pumped to catch...