Meet Our Kick-A$$ Team

Ben Pickard

Pete Dupuis, BFU Coach & Mentor

🏋️‍♂️  Co-founder Cressey Sports Performance
🦄  Fitness Business Guy

Pete is one of the few fitness professionals who identify specifically as a "business guy."

He has served as the Vice President and Business Director of Cressey Sports Performance since co-founding the company in 2007. With an MBA from Babson College, more than a decade of fitness industry experience, and a profound appreciation for the nitty-gritty realities of managing a fitness facility, Pete brings a unique perspective to discussions surrounding the business of fitness.

Most importantly, Pete is a proud husband to Katie, and father to Collin and Owen Dupuis.


Ben Pickard

Ben Pickard, BFU Coach & Mentor

🏋️‍♂️  Owner of Lean Strong Fitness in Guelph, Ontario
🦄  3-Year Member of Unicorn Society

Ben is a husband, father, entrepreneur, business coach, and self-proclaimed "continuing education and personal growth nerd".

Ben says, "Taking countless courses, seminars and workshops have helped over the years, but never had that special something to bring it all together.

For me, that was leadership. Thanks to Unicorn Society I've improved how I manage my team at my business, how I show up as a parent to my eight-year-old son, and how I support my partner in her journey of self-employment.

The reason I am now coaching with BFU is to help you have the fulfillment and happiness I've experienced so you can apply it to your work, life, and beyond."

Rose Marie Rupley

Rose Marie Rupley, BFU Client Experience Manager

🎭  Actress. Singer. Writer. Artist.
🦄  Keeps Michael and Mark in line every day.

A Texas native now living in LA, Rose Marie met the amazing team at MFF when she started her fitness journey 5 years ago and fell in love with all things Mark Fisher Fitness.

In addition to her performing arts career, Rose Marie adores helping folks, and being of service to those looking to make a positive impact on the world, hence why she loves her job at Business for Unicorns.

When she's not wrangling Unicorns for BFU, she enjoys getting outdoors with her 100 lbs. monster dog Chewie, cooking healthy meals, and listening to nerdy podcasts to satisfy her relentless curiosity.