Meet Michael

Speaker. Facilitator. Consultant. Entrepreneur. Wizard.

Meet Michael

Michael is a highly effective facilitator, consultant and entrepreneur with two decades of experience in customer-centric businesses.

He is driven to share his passion and knowledge with other business owners to help them make the greatest positive impact on the world and build the life they have always envisioned. Michael’s unique approach combines his hands-on experience as a business founder and CEO with expert coaching and consulting skills to help entrepreneurs reach their goals faster and with less stress.

Our Partnership

Michael and his "non-sexual life partner" Mark created Business for Unicorns in 2016 and have since worked with clients like Sony Music, Sylvan Learning, as well as many of the leading fitness studios across the US and UK. They are also proud alumni speakers of TEDx Broadway.

In addition to their consulting and teaching through Business for Unicorns, Michael and Mark also co-founded Mark Fisher Fitness (MFF), one of the most successful gyms in the history of the fitness industry. MFF has two physical locations in Manhattan and was recognized as No. 312 on the 2015 Inc. 500 fastest-growing companies in America, as well as one of Men's Health's "Top 20 Gyms in America."

About Mark Fisher Fitness

With a reputation as the Broadway community’s fitness home of choice, MFF has been featured in Forbes, the New York Times, the New York Post, the Huffington Post and the Wall Street Journal, among others. MFF has made waves in the fitness industry for its unprecedented growth, industry-leading results and unique approach to culture. Living its mantra of “ridiculous humans, serious fitness,” MFF provides progressive training and nutrition protocols in a delivery system of subversive humor, fantastical imagery and outrageous antics. Michael and Mark also inexplicably talk about unicorns, call their clients Ninjas and treat fun, community and personal growth as core values.

More About Michael

Prior to joining forces with Mark, Michael managed customer-centric teams throughout the U.S. for the world-class Four Seasons Hotels & Resorts. After pursuing his graduate studies at Drexel University in Arts Administration, he expanded his management skills to nonprofit business. Michael worked as a consultant for small to mid-sized performing arts organizations and the Pew Charitable Trusts on their national arts and culture initiative, The Cultural Data Project (now DataArts).

Michael is a Certified Life and Business Coach from the Institute for Professional Excellence in Coaching and the Co-Founder and Board President of the NYC-based charity The Uprising, which is devoted to empowering people to become engaged and informed citizens. He is also a proud member of the Entrepreneurs’ Organization.


For more about Michael’s current projects, visit any of the websites in the footer, watch his TEDx talk and read the latest Business for Unicorns blog posts below.

Number One Missing System…

Today I want to highlight the most common missing system I see in training gyms and micro gyms… And that’s the follow-up. Let’s assume you’ve got... A compelling low barrier offer that makes it easy to get started and removes all risk Communication channels to make...

How Much Should You Charge for Your Services?

If you’re in a market where the other options are low priced, volume gyms where people rent access to equipment. Now we know that’s not a fair comparison; you’re not selling equipment access, you’re selling coaching and accountability

Episode 90: Bonus Episode Pete and Mark on Being Effective with Public Speaking

What if you were friends with a bunch badass business leaders and entrepreneurs and could ask them about their successes, challenges, and most valuable advice? That’s exactly what Business for Unicorns delivers. Join business coach and entrepreneur Michael Keeler as...

How Can I Make Sure My Team Follows Our Systems?

Want to cover a pretty common challenge for training gyms (and frankly, all businesses)… Whether you’ve got a larger facility with 10+ staff, or just hired a part time trainer and/or admin, the only way for you to have true peace of mind is with a well-trained team....

Fitness Business Coaches [The Truth]

Here’s a common point of debate in the Fitness Business Guru Industrial Complex: Do fitness business coaches need to be running their own training gym? (Longer one today… get a cup o’ joe to sip on…) One side of the issue says:  “Yes. If you’re not (currently) running...

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