Meet Michael

Speaker. Facilitator. Consultant. Entrepreneur. Wizard.

Meet Michael

Michael is a highly effective facilitator, consultant and entrepreneur with two decades of experience in customer-centric businesses.

He is driven to share his passion and knowledge with other business owners to help them make the greatest positive impact on the world and build the life they have always envisioned. Michael’s unique approach combines his hands-on experience as a business founder and CEO with expert coaching and consulting skills to help entrepreneurs reach their goals faster and with less stress.

Our Partnership

Michael and his “non-sexual life partner” Mark created Business for Unicorns in 2016 and have since worked with clients like Sony Music, Sylvan Learning, as well as many of the leading fitness studios across the US and UK. They are also proud alumni speakers of TEDx Broadway.

In addition to their consulting and teaching through Business for Unicorns, Michael and Mark also co-founded Mark Fisher Fitness (MFF), one of the most successful gyms in the history of the fitness industry. MFF has two physical locations in Manhattan and was recognized as No. 312 on the 2015 Inc. 500 fastest-growing companies in America, as well as one of Men’s Health‘s “Top 20 Gyms in America.”

About Mark Fisher Fitness

With a reputation as the Broadway community’s fitness home of choice, MFF has been featured in Forbes, the New York Times, the New York Post, the Huffington Post and the Wall Street Journal, among others. MFF has made waves in the fitness industry for its unprecedented growth, industry-leading results and unique approach to culture. Living its mantra of “ridiculous humans, serious fitness,” MFF provides progressive training and nutrition protocols in a delivery system of subversive humor, fantastical imagery and outrageous antics. Michael and Mark also inexplicably talk about unicorns, call their clients Ninjas and treat fun, community and personal growth as core values.

More About Michael

Prior to joining forces with Mark, Michael managed customer-centric teams throughout the U.S. for the world-class Four Seasons Hotels & Resorts. After pursuing his graduate studies at Drexel University in Arts Administration, he expanded his management skills to nonprofit business. Michael worked as a consultant for small to mid-sized performing arts organizations and the Pew Charitable Trusts on their national arts and culture initiative, The Cultural Data Project (now DataArts).

Michael is a Certified Life and Business Coach from the Institute for Professional Excellence in Coaching and the Co-Founder and Board President of the NYC-based charity The Uprising, which is devoted to empowering people to become engaged and informed citizens. He is also a proud member of the Entrepreneurs’ Organization.

 

For more about Michael’s current projects, visit any of the websites in the footer, watch his TEDx talk and read the latest Business for Unicorns blog posts below.

Should You Have Your Prices On Your Website?

We’re having our biggest Unicorn Society retreat EVER this weekend in Boston. If you’re interested in attending future ones, we’re almost ready to unveil our 2023 calendar so our Unicorn Society members can make plans. We go to awesome cities, have great meals and...

On Aging and Leadership

Students of the human brain are aware that different cognitive abilities peak at different times in life. Younger brains are more agile. They have more of what’s called “fluid intelligence.” Younger brains have lots of youthful vigor and energy. They have an easier...

EXACTLY What MFF Spends Money On [Breakdown]

For today’s missive, I wanted to share a video I did recently for my YouTube channel. Have you ever wondered exactly how a multimillion dollar training gym allocates its budget? Click the thumbnail below to find out how MFF spends every dollar that comes in the door!

Make Me Feel Welcomed

Michael here. It’s been a while. Happy September! Let’s chat about first impressions.  Have you ever been to a traditional Japanese restaurant?  Their front door almost always has a bell or buzzer to announce that someone has entered. Then you are ALWAYS greeted by...

How To Actually Get SOPs To Work For Your Gym

This week we’ve got BFU’s “Secret Weapon” Ben Pickard sharing some actionable tips on create clear standard operating procedures. Ben is one of the greatest “systems minds” I’ve ever met in the fitness industry. Give this a read and go take action! Do you ever feel...

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