Meet Mark

Speaker. Consultant. Entrepreneur. Swell Guy.

Meet Mark

Mark Fisher is an international speaker, consultant, and entrepreneur.

Through keynotes, courses, and coaching, Mark helps training gym owners achieve financial success and personal freedom. Mark’s most popular topics include building cult-like cultures, time management, and “sales and marketing for good human beings.” He's also excellent at playing with puppies, though to date, he has not been paid for this skillset.


Our Partnership

Mark and his “non-sexual life partner” Michael Keeler founded Business for Unicorns in 2016 and have since worked with many of the leading fitness studios across the US, the UK, and Australia. Past non-fitness clients include Sony Music, Sylvan Learning, Novus Surgical, and Security Scorecard. He is also a proud alumni speaker of TEDx Broadway.

In addition to consulting through BFU, Mark is the co-founder of Mark Fisher Fitness, one of the most unusual gyms in the fitness industry. MFF operates a physical location in midtown Manhattan and a fast-growing online “virtual” location. MFF was recognized as #312 on the 2015 Inc. 500 fastest growing companies in America, as well as one of Men's Health's "Top 20 Gyms in America."

About Mark Fisher Fitness

With a reputation as the fitness home of choice for the Broadway community, Mark and MFF have been featured in Forbes, the NY Times, the NY Post, the Huffington Post, and the Wall St. Journal, among others. MFF has made waves in the fitness industry for its unprecedented success and unique approach to culture. Living their mantra of “ridiculous humans, serious fitness,” MFF provides progressive fitness protocols in a delivery system of subversive humor, fantastical imagery, and outrageous antics. They also inexplicably talk about unicorns, call their clients Ninjas, and treat fun, community, and personal growth as core values.

More About Mark

Like most successful gym owner-consultants, Mark holds a Bachelor of Fine Arts in Musical Theatre from Syracuse University.

*Bios are kind of awkward, don’t you think? You know what else is awkward? Scroll all the way down.*


For more about Mark’s current projects, visit any of the websites in the footer, watch his TEDx talk and read the latest Business for Unicorns blog posts below.

How Can I Make Sure My Team Follows Our Systems?

Want to cover a pretty common challenge for training gyms (and frankly, all businesses)… Whether you’ve got a larger facility with 10+ staff, or just hired a part time trainer and/or admin, the only way for you to have true peace of mind is with a well-trained team....

Fitness Business Coaches [The Truth]

Here’s a common point of debate in the Fitness Business Guru Industrial Complex: Do fitness business coaches need to be running their own training gym? (Longer one today… get a cup o’ joe to sip on…) One side of the issue says:  “Yes. If you’re not (currently) running...



This is an acronym popularized by Scott Adams that stands for “but of course there are obvious exceptions.”

Why Should You Start a Business?

My dearest, please indulge me as today we’re getting semi-philosophical. There are lots of reasons to start a business. To help more people. To be the captain of your professional fate. To have fun. To increase your earning potential. To learn and grow as a human...

How Do I Know What to Work on in My Business?

 One of the most common challenges we face as training gym owners is deciding what to work on next. After all, we have constraints of time, energy, and money.  And being a business owner can make you feel like you’re snorting crushed up crazy pills, so it can be...

Want to know more?

Interested in the Unicorn Society but have some questions? Want to work together one-on-one? Just want to be friends?
Let's Talk!

*Mark awkwardly wrestling another man in a chicken costume.