NOTE: This particular post is the FULL TEXT (~8000 words) for those who want to understand my perspective completely. It provides more context on the rapid fire thoughts from the original post. For the MAXIMS ONLY post, go HERE. Hi there true believers! As I...
We all know word of mouth from satisfied customers is the cheapest, easiest, and best way to grow your business. In fact, it’s not uncommon for a relatively new business owner to brag about “not doing any marketing.” And to be sure, organic growth from word of mouth...
Teamwork! Makes the dream work! Unless you screw up onboarding. In which case… Teamwork! Makes your business unravel, enrages your clients, and sends you to bankruptcy court! Ok, that may be a bit extreme. But it’s fair to say that if you don’t have a system to...
“If you want to build a ship, don’t drum up people to collect wood and don’t assign them tasks and work, but rather teach them to long for the endless immensity of the sea.” – Antoine de Saint-Exupery Incentives are a tricky thing. To some extent, all...
