We help training gym owners create more freedom, make a bigger impact, and take home more income.

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We Help Awesome Humans Become World-Class Training Gym Owners

We know how frustrating it can be to take courses that brain-dump ideas that don’t fit your values and provide zero help with implementation. You deserve better.

We’ll show you how to grow your business by taking world-class care of your clients and team, without having to be cheesy, spammy, or salesy.

Our Proven Process

Our self-paced virtual courses teach you new business principles and strategies.

Our expert coaching helps you overcome obstacles and take consistent action.

We track your progress to ensure you meet your goals and get results.

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Our Promise

Most gym owners have a stressful job with crushing hours and less freedom than when they were employees. Business for Unicorns exists to help gym owners have… 

More money. Business needs to be about way more than money (see other points). But you deserve to make a great livelihood if you’re contributing a great service to the world.

More freedom, less stress. Most gym owners have a stressful job with crushing hours and less freedom than when they were employees. They can’t go to Europe for a couple of weeks at a time or go to Burning Man and turn their phone off for a week. We’ll show you how.

Happy clients who pay more and stay longer. You want clients who are willing to pay you what you’re worth and commit to you as a business. You’re willing to put in the work to earn that right, and we’ll help get you there faster.

A powerful impact on the people you love and serve. You want to help your team reach their life goals. You want to help your clients finally achieve their dreams. You want to create a great life for your family. You want your business to be a pillar of our neighborhood and community. In short, you want to leave the world better than we found it.



We offer coaching groups, online learning, and one-on-one coaching for the owners of training gyms, micro gyms, and training centric fitness studios. We’ll help you create next-level success in your training gym… but we’re also batshit crazy, curse like sailors, talk a lot about unicorns, magic, and “feelings.” If that doesn’t sound like your cup of tea, you should close this browser immediately and we hope you have a kick-ass day. If you’re looking for support that is fun and effective, you came to the right place. Click below to start friendshipping!